Business and competitive analysis : effective applications of new and classic methods /
Craig S. Fleisher, Babette E. Bensoussan.
2nd edition.
Upper Saddle River, N.J. : Pearson Education Inc., [2015]
xxxiv, 590 p. ; 24 cm
0133086402, 9780133086409
More Details
Upper Saddle River, N.J. : Pearson Education Inc., [2015]
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A Look Inside
Full Text Reviews
Appeared in Choice on 2007-08-01:
As the business world grows increasingly more complex, academics and consultants develop tools for analysis and decision making. While not all tools are useful, many individuals who could benefit from them are either unaware of their availability or ignorant of their merits. To fill this breach, Fleisher (Univ. of Windsor, Canada) and Bensoussan (strategic planning and competitive intelligence consultant) sift through a host of analytical tools and offer a critical review. While each technique (such as the popular Porter's Five Forces model) is carefully appraised, the true contribution of the book is the FAROUT (future-oriented, accurate, resource efficient, objective, useful, and timely) rubric that the authors use as the lens through which these are viewed. The FAROUT model looks at a technique's usefulness as well as its impact on organizational resources and offers a common perspective through which several tools in the same area can be examined. For example, in enterprise analysis, the well-known McKinsey 7S model comes up short compared with benchmarking, primarily in objectivity and timeliness. This comprehensive compendium of methods to analyze business and competition does a yeoman's job of providing practical, useful pointers to executives. Summing Up: Recommended. Professionals/practitioners. R. Subramanian Montclair State University
Main Description
Meet any business or competitive analysis challenge: deliver actionable business insights and on-point recommendations that enterprise decision makers can't and won't ignore! All you need is one book: Business and Competitive Analysis, Second Edition . This generation's definitive guide to business and competitive analysis has now been thoroughly updated with additional methods, applications and examples. Craig S. Fleisher and Babette E. Bensoussan begin with a practical primer on the process and context of business and competitive analysis: how it works, how to avoid pitfalls, and how to communicate results. Next, they introduce their unique FAROUT method for choosing the right tools for each assignment. The authors then present dozens of today's most valuable analysis methods. They cover "classic" techniques, such as McKinsey 7S and industry analysis, as well as emerging techniques from multiple disciplines: economics, corporate finance, sociology, anthropology, and the intelligence and futurist communities. You'll find full chapters outlining effective analysis processes; avoiding pitfalls; communicating results; as well as drill-downs on analyzing industries, competitive positioning, business models, supply chains, strategic relationships, corporate reputation, critical success factors, driving forces, technology change, cash flow, and much more. For every method, Fleisher and Bensoussan present clear descriptions, background context, strategic rationales, strengths, weaknesses, step-by-step instructions, and references. The result is a book every analyst, strategist, and manager can rely on in any industry, for any challenge.

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