Catalogue


Value proposition design : how to create products and services customers want /
Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith ; designed by Trish Papadakos.
imprint
Hoboken, New Jersey : John Wiley & Sons, Inc., 2014.
description
xxv, 290 pages : color illustrations ; 19 x 24 cm
ISBN
1118968050, 9781118968055
format(s)
Book
Holdings
More Details
series title
imprint
Hoboken, New Jersey : John Wiley & Sons, Inc., 2014.
isbn
1118968050
9781118968055
general note
"Sequel to Business model generation"--Cover.
Includes index.
abstract
The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.
catalogue key
9966729

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