Catalogue


HBR guide to persuasive presentations /
Nancy Duarte.
imprint
Boston, Mass. : Harvard Business Review Press, c2012.
description
xvii, 229 p. : ill. ; 23 cm.
ISBN
1422187101 (pbk. : alk. paper), 9781422187104 (pbk. : alk. paper)
format(s)
Book
Holdings
More Details
imprint
Boston, Mass. : Harvard Business Review Press, c2012.
isbn
1422187101 (pbk. : alk. paper)
9781422187104 (pbk. : alk. paper)
standard identifier
99951700935
contents note
Machine generated contents note: Section 1 Audience Know your audience and build empathy -- Understand the Audience's Power -- Your idea's fate is in their hands -- Segment the Audience -- Focus on who matters most -- Present Clearly and Concisely to Senior Executives -- Help them make big decisions on a tight schedule -- Get to Know Your Audience -- It's easier to convince someone you know -- Define How You'll Change the Audience -- What do you want people to believe? How do you want them to behave? -- Find Common Ground -- Resonate through empathy -- Section 2 Message Develop persuasive content -- Define Your Big Idea -- Clearly state your point of view-and what's at stake -- Generate Content to Support the Big Idea -- When you're brainstorming, more is more -- Anticipate Resistance -- Think through opposing perspectives -- Amplify Your Message Through Contrast -- Create and resolve tension -- Build an Effective Call to Action -- Get things done! -- Choose Your Best Ideas -- Sort and filter -- Organize Your Thoughts -- Outline your presentation by writing clear, active slide titles that hang together -- Balance Analytical and Emotional Appeal -- Stay credible while you reel people in -- Lose the Jargon -- Is your language clear enough to pass the "grandmother test"? -- Craft Sound Bites -- Good ones get repeated, tweeted, and heeded -- Section 3 Story Use storytelling principles and structure to engage your audience -- Apply Storytelling Principles -- Make your presentation stick -- Create a Solid Structure -- Storytelling principles provide a framework -- Craft the Beginning -- Establish the gap between what is and what could be -- Develop the Middle -- Build tension between what is and what could be -- Make the Ending Powerful -- Describe the new bliss -- Add Emotional Texture -- Decisions are not made by facts alone -- Use Metaphors as Your Glue -- Memorable themes help rally an audience -- Create Something They'll Always Remember -- Drive your big idea home -- Section 4 Media Identify the best modes for communicating your message -- Choose the Right Vehicle for Your Message -- Slide decks aren't always the answer -- Make the Most of Slide Software -- It's not just for slides -- Determine the Right Length for Your Presentation -- Keep your audience engaged by budgeting your time -- Persuade Beyond the Stage -- Communicate before, during, and after your presentation -- Share the Stage -- Mixing in experts and media holds interest -- Section 5 Slides Conceptualize and simplify the display of information -- Think Like a Designer -- Visuals should convey meaning -- Create Slides People Can "Get" in Three Seconds -- Do they pass the glance test? -- Choose the Right Type of Slide -- Bullets aren't the only tool -- Story board One Idea per Slide -- Plan before you create -- Avoid Visual Cliches -- Make your slides stand out -- Arrange Slide Elements with Care -- Make your visuals easier to process -- Clarify the Data -- Emphasize what's important, remove the rest -- Turn Words into Diagrams -- Use shapes to show relationships -- Use the Right Number of Slides -- Size up your situation before building your deck -- Know When to Animate -- ... and when it's overkill -- Section 6 Delivery Deliver your presentation authentically -- Rehearse Your Material Well -- Roll with the unexpected and fully engage with the audience -- Know the Venue and Schedule -- Control them when you can -- Anticipate Technology Glitches -- Odds of malfunction are high -- Manage Your Stage Fright -- Exercises to calm your nerves -- Set the Right Tone for Your Talk -- You never get a second chance to make a first impression -- Be Yourself -- Authenticity connects you to others -- Communicate with Your Body -- Physical expression is a powerful tool -- Communicate with Your Voice -- Create contrast and emphasis -- Make Your Stories Come to Life -- Re-experience them in the telling -- Work Effectively with Your Interpreter -- Pay attention to chemistry, pacing, and cultural resonance -- Get the Most out of Your Q&A -- Plan, plan, plan -- Build Trust with a Remote Audience -- Get past technology's barriers -- Keep Remote Listeners Interested -- You're fighting for the attention of multitaskers -- Keep Your Remote Presentation Running Smoothly -- Use this checklist to minimize annoyances -- Section 7 Impact Measure---and increase---your presentation's impact on your audience -- Build Relationships Through Social Media -- Engage with users so they'll engage fully and fairly with your ideas -- Spread Your Ideas with Social Media -- Facilitate the online conversation -- Gauge Whether You've Connected with People -- Gather feedback in real time and after your talk -- Follow Up After Your Talk -- Make it easier for people to put your ideas into action.
general note
Includes index.
catalogue key
8996838
A Look Inside
Reviews
Review Quotes
"This concise, yet packed little book might contain all you need to know about giving a better presentation... If you do any kind of public speaking, or want to, this book will be extremely helpful and useful." -- 800 CEO READ
This item was reviewed in:
Reference & Research Book News, December 2012
To find out how to look for other reviews, please see our guides to finding book reviews in the Sciences or Social Sciences and Humanities.
Summaries
Main Description
TAKE THE PAIN OUT OF PRESENTATIONS. Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results.Written by presentation expert Nancy Duarte, the ' HBR Guide to Persuasive Presentations' will help you: Win over tough crowds Organize a coherent narrative Create powerful messages and visuals Connect with and engage your audience Show people why your ideas matter to 'them' Strike the right tone, in any situation
Main Description
TAKE THE PAIN OUT OF PRESENTATIONS. Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results.Written by presentation expert Nancy Duarte, the HBR Guide to Persuasive Presentations will help you:_ Win over tough crowds_ Organize a coherent narrative_ Create powerful messages and visuals_ Connect with and engage your audience_ Show people why your ideas matter to them _ Strike the right tone, in any situation

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