Catalogue


Cities for sale : municipalities as public relations and marketing firms /
Staci M. Zavattaro.
imprint
Albany : State University of New York Press, c2013.
description
xiv, 138 p.
ISBN
1438446810 (hardcover : alk. paper), 9781438446813 (hardcover : alk. paper)
format(s)
Book
Holdings
More Details
imprint
Albany : State University of New York Press, c2013.
isbn
1438446810 (hardcover : alk. paper)
9781438446813 (hardcover : alk. paper)
catalogue key
8900056
 
Includes bibliographical references (p. 115-134) and index.
A Look Inside
About the Author
Author Affiliation
Staci M. Zavattaro is Assistant Professor of Public Administration at Mississippi State University.
Summaries
Main Description
Examines how US cities have adopted the tactics of public relations and marketing firms to brand themselves.
Main Description
Today s cities are competing with each other on many levels for our business, for our residency, for our tourism dollars, for our employment, and much more. Especially in light of market models of governance seeping into the public sector, it has become both necessary and prudent for city staff to undertake place promotion to attract many potential stakeholders. In Cities for Sale, Staci M. Zavattaro reveals that cities are increasingly acting like private-sector public relations and marketing firms in scope, value, and practice. To promote their cities, public administrators are embracing tactics such as branding, media relations, in-house publication, and the use of volunteers or outside organizations as PR surrogates. This shift in communication patterns from providing public information to city self-promotion has, Zavattaro argues, both positive and negative implications for democratic governance and citizen participation.
Main Description
Today's cities are competing with each other on many levels-for our business, for our residency, for our tourism dollars, for our employment, and much more. Especially in light of market models of governance seeping into the public sector, it has become both necessary and prudent for city staff to undertake place promotion to attract many potential stakeholders. In Cities for Sale, Staci M. Zavattaro reveals that cities are increasingly acting like private-sector public relations and marketing firms in scope, value, and practice. To promote their cities, public administrators are embracing tactics such as branding, media relations, in-house publication, and the use of volunteers or outside organizations as PR surrogates. This shift in communication patterns from providing public information to city self-promotion has, Zavattaro argues, both positive and negative implications for democratic governance and citizen participation. Book jacket.
Long Description
Today's cities are competing with each other on many levels-for our business, for our residency, for our tourism dollars, for our employment, and much more. Especially in light of market models of governance seeping into the public sector, it has become both necessary and prudent for city staff to undertake place promotion to attract many potential stakeholders. In Cities for Sale, Staci M. Zavattaro reveals that cities are increasingly acting like private-sector public relations and marketing firms in scope, value, and practice. To promote their cities, public administrators are embracing tactics such as branding, media relations, in-house publication, and the use of volunteers or outside organizations as PR surrogates. This shift in communication patterns from providing public information to city self-promotion has, Zavattaro argues, both positive and negative implications for democratic governance and citizen participation.
Bowker Data Service Summary
Today's cities are competing with each other on many levels - for our business, for our residency, for our tourism dollars, for our employment, and much more. In this book, Staci M. Zavattaro reveals that cities are increasingly acting like private-sector public relations and marketing firms in scope, value, and practice.
Table of Contents
Prefacep. ix
Acknowledgmentsp. xiii
Selling a Cityp. 1
Metaphors in Public Administrationp. 9
Government, Governance, and the Marketp. 21
Communication, Marketing, and Public Relationsp. 31
Cities as PR and Marketing Firms: The Frameworkp. 49
Implications for Citizen Participation and Democratic Governancep. 79
Patterns, Limitations, and Future Researchp. 99
Referencesp. 115
Indexp. 135
Table of Contents provided by Ingram. All Rights Reserved.

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