Breakthrough entrepreneurship : the proven framework for building brilliant new businesses /
Jon Burgstone and Bill Murphy, Jr.
San Francisco, Calif. : Farallon Pub., c2012.
270, [2] p. ; 24 cm.
0983961107, 9780983961109
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added author
San Francisco, Calif. : Farallon Pub., c2012.
contents note
The driving forces in entrepreneurship -- Idea generation and evaluation -- Customer pain and value proposition -- Maximum information for minimum cost -- Competitive advantage, business models & execution -- Building credibility -- Marshalling resources -- Learning to lead -- Maintaining balance and living the entrepreneurial life -- Learning to expect and achieve more.
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Full Text Reviews
Appeared in Publishers Weekly on 2011-12-19:
Writing with business journalist Murphy, entrepreneurship expert and UC-Berkeley professor Burgstone offers a strong, comprehensive handbook for aspiring entrepreneurs who are seized with the fire of ambition but unsure where to begin. The authors detail a step-by step framework for readers to brainstorm a winning business idea, test it before they've committed too much time and money, and develop it into something great. Using examples of companies large and small (Zipcar, Parenting magazine, Wal-mart, Google), Burgstone and Murphy teach readers to find and fill an unmet customer need, plan for profitability, strive for sustainability, establish credibility, gather necessary resources, lead and manage effectively, and maintain balance. Their enthusiasm and energy make even complex questions about idea generation, customer acquisition, and leadership accessible; and the practical, easy to understand instruction will be invaluable to the budding entrepreneur. (Mar.) (c) Copyright PWxyz, LLC. All rights reserved.
This item was reviewed in:
Publishers Weekly, December 2011
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Main Description
What separates the world's extraordinary entrepreneurs from the millions more whose efforts fail to achieve a breakthrough? The most important distinction is whether they have access to the proven entrepreneurial framework that the top performers use to build value and achieve their goals. Without this kind of structure and guidance, even the brightest, most tenacious innovators most often fall short. Now, Breakthrough Entrepreneurship closes the gap. Jon Burgstone is the founding Faculty Chair at the Center for Entrepreneurship and Technology at the University of California, Berkeley. He's studied entrepreneurship for years and advised hundreds of new ventures on how to succeed. Moreover, he practiced exceptional entrepreneurship as the co-founder and CEO of SupplierMarket, an Internet technology firm that sold for $1.1 billion in a record 362 days. Working with business journalist Bill Murphy Jr., Burgstone has now written a book that can help just about any aspiring founder to build a great new venture. Burgstone and Murphy distill key lessons from the experiences of today's most interesting entrepreneurs-people like Peter Thiel (PayPal, Facebook), Jim Koch (Boston Beer Co.), Wendy Kopp (Teach for America), and many, many others. You don't have to be the most knowledgeable person in the field to succeed as an entrepreneur. You don't have to be the founder with the most "advanced" ideas to come out on top. You just need to be the best at recognizing opportunities, minimizing risk, and following through. Breakthrough Entrepreneurship shows you how.
Main Description
Working with business journalist Murphy, Burgstone presents a guide that distills key lessons from the experiences of today's most interesting entrepreneursNPeter Thiel (PayPal, Facebook), Jim Koch (Boston Beer Co.), Wendy Kopp (Teach for America), and others.

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