Mass media and drug prevention [electronic resource] : classic and contemporary theories and research /
edited by William D. Crano, Michael Burgoon.
Mahwah, N.J. : Lawrence Erlbaum Associates, c2002.
xiv, 303 p. : ill. ; 24 cm.
080583477X (alk. paper), 0805834788 (alk. paper), 9780805834772 (alk. paper), 9780805834789 (alk. paper)
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Mahwah, N.J. : Lawrence Erlbaum Associates, c2002.
080583477X (alk. paper)
0805834788 (alk. paper)
9780805834772 (alk. paper)
9780805834789 (alk. paper)
Licensed for access by U. of T. users.
contents note
Foreword / Alan I. Leshner -- Preface / William D. Crano, Michael Burgoon -- pt. I: Introduction, early theories, and research -- Introduction / William D. Crano -- Evolution of mass media and health persuasion models / Ellen A. Wartella, Patricia A. Stout -- Promising strategies for media health campaigns / Charles Atkin -- pt. II: Contemporary theories and research -- Using interactive media tools to test substance abuse prevention messages / Michael Burgoon ... [et al.] -- Role of theory in developing effective anti-drug public service announcements / Martin Fishbein ... [et al.] -- Attention, persuasive communication, and prevention / Lewis Donohew ... [et al.] -- Sex, drugs, and attitudinal ambivalence: how feelings of evaluative tension influence alcohol use and safe sex behaviors / Joseph R. Priester -- Expectancy theory approaches to prevention: violating adolescent expectations to increase the effectiveness of public service announcements / Jason T. Siegel, Judee K. Burgoon -- Intermediate outcomes from a life skills education program with a media literacy component / Marvin Eisen -- pt. III: Summing up -- High-potential mediators of drug-abuse prevention program effects / Stewart I. Donaldson -- Meta-analysis of the effectiveness of mass-communication for changing substance-use knowledge, attitudes, and behavior / James H. Derzon, Mark W. Lipsey -- Media and drug prevention programs / Gary W. Selnow.
general note
"The Claremont Symposium on Applied Social Psychology."
catalogue key
Includes bibliographical references and indexes.

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