Catalogue


Consumer culture and the media : magazines in the public eye /
Mehita Iqani.
imprint
Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2012.
description
x, 190 p. : ill. ; 23 cm.
ISBN
0230303684, 9780230303683
format(s)
Book
Holdings
More Details
imprint
Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2012.
isbn
0230303684
9780230303683
catalogue key
8663600
 
Includes bibliographical references (p. 173-185) and index.
A Look Inside
Reviews
Review Quotes
'This book represents a milestone in the study of magazines. By developing an understanding of the public spaces of consumer culture, Mehita Iqani shifts the lens through which we think about magazines, showing the key role they play in 'selling' consumerism. A brilliant and original book, it is beautifully written and replete with vivid examples. It will be essential reading for students and scholars of media and communication studies, sociology, cultural geography and gender studies as well as anyone interested in the relationship between media, communication technologies and consumer culture.' - Rosalind Gill, King's College, London, UK
"This book represents a milestone in the study of magazines. By developing an understanding of the public spaces of consumer culture, Mehita Iqani shifts the lens through which we think about magazines, showing the key role they play in 'selling' consumerism. A brilliant and original book, it is beautifully written and replete with vivid examples. It will be essential reading for students and scholars of media and communication studies, sociology, cultural geography and gender studies as well as anyone interested in the relationship between media, communication technologies and consumer culture." - Rosalind Gill, King's College, London, UK
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Summaries
Main Description
How did consumer culture become synonymous with westernized societies? Iqani argues that it is the way it is promoted by media texts. She provides a detailed analysis of publicly displayed consumer magazine covers and engages with big questions about the public, power and identity in mediated consumer culture.
Long Description
Consumer culture is synonymous with westernised societies. How did this particular ethic come to achieve so much success? This book argues that one reason is the seductive way in which it is promoted through the media. To demonstrate this, the book provides a detailed analysis of the case study of consumer magazine covers and argues that the ways magazines are displayed and sold in retail spaces, the literal glossiness of the texts, and the intertwined messages about sexiness, commodities and self-identity communicated by them combine to create a powerful and seductive advertisement for consumer culture. These strategies are not taken for granted, but questioned and put into the context of bigger scholarly debates about 'the public', 'power' and identity in neoliberal societies.
Description for Bookstore
An exploration of the way consumer culture is promoted by media texts in westernised societies
Table of Contents
List of Figuresp. viii
Acknowledgementsp. ix
Media in Consumer Culture: An Introductionp. 1
The genre of consumer magazinesp. 5
Magazine covers on newsstandsp. 9
Scope and arrangement of this bookp. 12
The Public, Identity and Power in Mediated Consumer Culturep. 16
The public in consumer culturep. 17
A space of visibility and appearancep. 18
A community of commoditiesp. 21
Consumption and identityp. 25
Consumers and practices of consumptionp. 26
Self-management and identity in consumptionp. 29
Power dynamics of consumer culturep. 33
The politics of visibilityp. 33
Constraint and choice in consumptionp. 35
The dialectics of mediated consumer culturep. 37
A Research Approach for Mediated Consumer Culturep. 41
Participant observation in mediated spaces of consumptionp. 41
Blending into everyday life: A flânerie of newsstandsp. 43
Making newsstands strange: Participant observation and photographyp. 45
Analysing consumer media textsp. 48
Social processes shape textsp. 49
A multimodal approach to consumer mediap. 50
The dialectic between ethnographic and text analysis methodologiesp. 58
Media Retail Spaces as Multimodal Spectacles: The Case of the Newsstandp. 61
The social dynamics of newsstandsp. 63
The spectacular semiotics of newsstandsp. 64
World of goodsp. 65
Abundance and chaosp. 67
A colourful dazzlep. 70
A facial spacep. 71
A staccato voicep. 73
Newsstand semioticsp. 75
Media retail spectacles in consumer culturep. 77
Glossiness in Hyperreal Celebrity Portraiturep. 82
Celebrities on the magazine coverp. 83
Producing 'perfection': The mechanics of glossinessp. 89
Full-colour printing on glossy paperp. 89
Material techniques in the production of hyperrealityp. 92
The discursive power of celebrity glossinessp. 96
Glossiness in consumer mediap. 100
Commodity Choice and Commercial Heteroglossia in Consumer Mediap. 103
Superlative objects: Commodities on the coverp. 104
Commodity-centred lifestyle scenes and narrativesp. 108
Voice, choice and commercial heteroglossiap. 113
Sexiness and Selling: Consumerism's Pornographic Imaginationp. 120
Beautiful bodies on displayp. 121
Female sex-objects and post-feminist sexinessp. 121
Sexy masculinityp. 125
The politics of looking sexyp. 126
Visual consumption and the sexualized gazep. 129
Eye contact: A network of gazesp. 129
Looking as a sexual actp. 131
The functions of the pornographic imagination in consumer mediap. 133
Paper Mirrors: Images of Ideal Consumersp. 140
Face value: Hyperreal faces as ideal typesp. 141
I contact: The language of direct addressp. 148
The functions of paper mirroring in consumer mediap. 153
Media Strategies for Selling Consumer Culture: A Conclusionp. 159
Selling consumerismp. 161
Consumer culture, media and the publicp. 163
Mediated consumer culture, identity and powerp. 166
Future opportunities in the study of mediated consumer culturep. 170
Referencesp. 173
Indexp. 186
Table of Contents provided by Ingram. All Rights Reserved.

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