Campaigns on the cutting edge /
edited by Richard J. Semiatin.
2nd ed.
Thousand Oaks, Calif. : CQ Press, c2013.
xvi, 252 p.
1452202842 (pbk : alk. paper), 9781452202846 (pbk : alk. paper)
More Details
added author
Thousand Oaks, Calif. : CQ Press, c2013.
1452202842 (pbk : alk. paper)
9781452202846 (pbk : alk. paper)
contents note
Introduction: Campaigns on the cutting edge -- Fundraising, continuity and change -- Paid media in an era of rapid and revolutionary change -- Social and new media, an evolving future -- Polling in the 21st century, part past, part future -- Voter mobilization, into the future -- Political parties, beyond revitalization -- Interest groups and the future of campaigns -- Campaign press coverage, instantaneous -- Campaign finance reform in the post-citizens united era -- Redistricting, the shift towards South and West continues -- Women and campaigns, growing female activism from the grassroots to the top -- Minority candidates and the changing landscape of campaigns in the 21st century -- New political campaigns and democracy.
catalogue key
A Look Inside
About the Author
Author Affiliation
Richard J. Semiatin, American University, Academic Director and Assistant Professor of Government, is a current faculty member of the Washington Semester Program where he has served for over 20 years. Semiatin specializes in campaigns and elections. He is also the author of Campaigns in the 21st Century (2005), five monographs on elections, one monograph on impeachment and trial, book chapters, and articles He was selected by the Carnegie Foundation for the Advancement of Teaching to participate in its Political Engagement Project (PEP). He received his BA from Connecticut College and PhD from American University.
Review Quotes
I think that the contemporary nature of the book is definitely one of its major strengths. It picks up on modern issues and is sure to try and utilize relevant examples to illustrate it's points. Unfortunately, the weakness is the brevity with which some of these issues are examined. New media, the internet, and the paid media really could use more depth and examples, as well as references to internet sources that illustrate points or are examples of the subjects examined. ONE of the major criticisms is that there is a lack of reference to websites that could provide additional data or even the campaign commercials that are discussed (opensecrets, youtube, votesmart, etc.)
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Main Description
The next revolution in campaign strategy is upon us: Shifting from party-driven to candidate-driven, and now to voter-driven. The 2012 election campaigns bring new innovations and tactics that have made campaigns more mobile, more targeted, and more integrated, changing how candidates advertise, ask for money, interact with the media, coordinate with party organizations, and leverage interest group support. What do these new strategies mean for the democratic process and governance? Helping students make sense of how campaigns are evolving, this thoroughly updated Second Edition of Campaigns on the Cutting Edge focuses on evaluating current trends while looking ahead at how campaigns are making revolutionary changes-on the presidential, congressional, and gubernatorial levels. Book jacket.
Main Description
The evolution of the modern political campaign has taken us from television sets in the living room to wireless new media in the hands of voters. Reaching voters with targeted messages, candidates increasingly rely on consumer-driven techniques. What works at the national level can be tailored to work even more effectively at the individual level. Future campaigns will continue to make use of recent innovations like meetups, blogs, and Internet polling. Newer tactics such as fundraising on the web and get out the vote drives with microtargeting via Blackberrys and PDAs are changing the way candidates advertise, ask for money, interact with the media, coordinate with their party organizations, and make the most of interest group support. What, then, are the implications for the democratic process and governance? To help students make sense of how and why campaigns are changing, well-respected scholars and practitioners keep their focus on the horizon of campaigning and offer a cutting-edge look at what to expect in the 2008 elections and beyond.
Bowker Data Service Summary
Designed to help students make sense of how and why campaigns are changing, especially in America, well-respected scholars and practitioners keep their focus on the horizon of campaigning and offer a cutting-edge look at what to expect in the 2008 elections and beyond.
Table of Contents
Prefacep. xi
Contributorsp. xiii
The New Political Campaignp. 1
Introduction - Campaigns on the Cutting Edgep. 3
Fundraising - Continuity and Changep. 11
Paid Media - In an Era of Rapid and Revolutionary Changep. 28
Social and New Media - An Evolving Futurep. 48
Polling in the Twenty-First Century - Part Past, Part Futurep. 65
Voter Mobilization - Into the Futurep. 81
The Evolving Campaign - Adaptation by Political Institutions and Groupsp. 101
Political Parties - Beyond Revitalizationp. 103
Interest Groups and the Future of Campaignsp. 121
Campaign Press Coverage-Instantaneousp. 138
Campaign Finance Reform in the Post-Citizens United Erap. 157
Redistricting - The Shift Toward South and West Continuesp. 177
Women and Campaigns - Growing Female Activism From the Grass Roots to the Topp. 193
Minority Candidates and the Changing Landscape of Campaigns in the Twenty-First Centuryp. 211
New Political Campaigns and Democracyp. 226
Indexp. 241
Table of Contents provided by Ingram. All Rights Reserved.

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