Catalogue


Discovery-driven growth : a breakthrough process to reduce risk and seize opportunity /
Rita Gunther McGrath, Ian C. MacMillan.
imprint
Boston, Mass. : Harvard Business Press, c2009.
description
vi, 249 p. : ill. ; 25 cm.
ISBN
1591396859 (hardcover : alk. paper), 9781591396857 (hardcover : alk. paper)
format(s)
Book
Holdings
More Details
imprint
Boston, Mass. : Harvard Business Press, c2009.
isbn
1591396859 (hardcover : alk. paper)
9781591396857 (hardcover : alk. paper)
contents note
Driving corporate growth with the right disciplines -- Creating your growth framework -- Aligning the organization for growth -- Designing specific growth initiatives -- Designing the business model architecture -- Creating reverse financials and the assumption checklist -- Actively managing and redirecting projects -- Practicing the necessary art of disengagement -- Implementing discovery-driven growth -- Sustaining discovery-driven growth.
abstract
You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth and you need to achieve it without risking a hugely expensive gamble. This book shows readers how to encourage innovative ventures with minimum risk.
catalogue key
8293485
 
Includes bibliographical references (p. 227-235) and index.
A Look Inside
Reviews
This item was reviewed in:
Reference & Research Book News, August 2009
To find out how to look for other reviews, please see our guides to finding book reviews in the Sciences or Social Sciences and Humanities.
Summaries
Main Description
You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk?
Main Description
You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk? In Discovery-Driven Growth, authors McGrath and MacMillan show how companies can plan and pursue an aggressive growth agenda with confidence. By carefully framing their strategic growth opportunities, testing each project assumption against a series of checkpoints, and creating a culture that acts on evidence and learning instead of blind stumbling, companies can better control their costs, minimize surprises, and know when to disengage from questionable projects--before it's too late. Providing tools that will help you select and better assess the potential of any strategic venture, from new product lines to entirely new businesses, the authors outline a comprehensive process that lets you identify, manage, and leverage your company's full portfolio of opportunities. By reducing up-front costs and eliminating unnecessary risks, you'll be able to avoid missteps and explore more options to create the breakthrough growth that your business requires.
Main Description
You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk?In Discovery-Driven Growth, authors McGrath and MacMillan show how companies can plan and pursue an aggressive growth agenda with confidence. By carefully framing their strategic growth opportunities, testing each project assumption against a series of checkpoints, and creating a culture that acts on evidence and learning instead of blind stumbling, companies can better control their costs, minimize surprises, and know when to disengage from questionable projects - before it's too late.Providing tools that will help you select and better assess the potential of any strategic venture, from new product lines to entirely new businesses, the authors outline a comprehensive process that lets you identify, manage, and leverage your company's full portfolio of opportunities. By reducing up-front costs and eliminating unnecessary risks, you'll be able to avoid missteps and explore more options to create the breakthrough growth that your business requires.
Table of Contents
Driving Corporate Growth with the Right Disciplinesp. 1
Focusing on Strategic Growth
Creating Your Growth Frameworkp. 27
Aligning the Organization for Growthp. 49
Designing Specific Growth Initiativesp. 75
Executing Specific Growth Opportunities
Designing the Business Model Architecturep. 93
Creating Reverse Financials and the Assumption Checklistp. 121
Actively Managing and Redirecting Projectsp. 149
Practicing the Necessary Art of Disengagementp. 171
Making Discovery-Driven Growth Work for You
Implementing Discovery-Driven Growthp. 193
Sustaining Discovery-Driven Growthp. 211
Notesp. 227
Indexp. 237
About the Authorsp. 247
Table of Contents provided by Ingram. All Rights Reserved.

This information is provided by a service that aggregates data from review sources and other sources that are often consulted by libraries, and readers. The University does not edit this information and merely includes it as a convenience for users. It does not warrant that reviews are accurate. As with any review users should approach reviews critically and where deemed necessary should consult multiple review sources. Any concerns or questions about particular reviews should be directed to the reviewer and/or publisher.

  link to old catalogue

Report a problem