Scenarios : the art of strategic conversation /
Kees van der Heijden.
Chichester, England : New York : John Wiley & Sons, c1996.
xiv, 305 p. : ill. ; 24 cm.
0471966398 (cloth : alk. paper)
More Details
Chichester, England : New York : John Wiley & Sons, c1996.
0471966398 (cloth : alk. paper)
catalogue key
Includes bibliographical references (p. [295]-298) and index.
A Look Inside
This item was reviewed in:
Reference & Research Book News, August 1997
To find out how to look for other reviews, please see our guides to finding book reviews in the Sciences or Social Sciences and Humanities.
Table of Contents
The Context. 1965 to 1990: Five Discoveries in Shell
Three Competing Paradigms in Strategic Management
The Principles Of Scenario Planning
The Business Idea of An Organisation
Dealing with Uncertainty
Scenarios and the Business Idea
Scenario Planning in Organisations
The Practice Of Scenario Planning
The Practitioner2s Art
Articulation of the Business Idea
Competitive Positioning
Scenario Development
Option Planning
Institutionalising Scenario Planning
The Management of Change
Planning Processes
Guiding the Strategic Conversation
Table of Contents provided by Publisher. All Rights Reserved.

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