Catalogue


The new multinationals : Spanish firms in a global context /
Mauro F. Guillén, Esteban García-Canal.
imprint
Cambridge ; New York : Cambridge University Press, 2010.
description
xi, 226 p.
ISBN
0521516145 (Cloth), 9780521516143 (Cloth)
format(s)
Book
More Details
imprint
Cambridge ; New York : Cambridge University Press, 2010.
isbn
0521516145 (Cloth)
9780521516143 (Cloth)
abstract
"A new breed of multinational companies is reshaping competition in global industries. For most of the 19th and 20th centuries, multinational firms came from the most technologically advanced countries in the world. Over the last two decades, however, new multinational firms from upper-middle-income economies such as Spain, Ireland, Portugal, South Korea or Taiwan, emerging economies like Brazil, Chile, Mexico, China, India or Turkey, developing countries such as Egypt, Indonesia or Thailand, and oil-rich countries like the United Arab Emirates, Nigeria, Russia or Venezuela have become formidable global competitors. These firms do not necessarily possess technological or marketing skills. This disadvantage, however, did not prevent them from expanding around the world. In contrast to the classic multinationals, they found strength in their ability to organize, manage, execute, and network. They pursued a variety of strategies of vertical integration, product diversification, learning by doing, exploration of new capabilities, and collaboration with other firms. This book documents the dimensions of this phenomenon, identifies the key capabilities of the new multinationals, and provides a new conceptual framework to understand its causes and implications"--
catalogue key
7358835
 
Includes bibliographical references and index.
A Look Inside
Reviews
Review Quotes
Advance praise: 'The new multinationals are fundamentally different from old ones because they face entrenched multinational incumbents. Mauro F. Guillèn and Esteban Garcìa-Canal provide fascinating insights into how these new multinationals have nonetheless managed to emerge in a broad range of country contexts.' Pankaj Ghemawat, Anselmo Rubiralta Chair of Global Strategy, IESE Business School
"Over the last two decades, Spain has become a leading player in the world economy. In this book, Professors Guillen and Garcia-Canal document the business side of this success story. They provide novel firm-level evidence showing how Spanish multinationals have turned out to be leaders in their respective sectors, across a diversified range of product and geographic markets, and an insightful contribution to the understanding of the foundations of the competitiveness of Spanish corporations. A must-read for anyone interested in the process of globalization." - Jose Manuel Campa, Deputy Economy Minister, Government of Spain
'Over the last two decades, Spain has become a leading player in the world economy. In this book, Professors Guillèn and Garcìa-Canal document the business side of this success story. They provide novel firm-level evidence showing how Spanish multinationals have turned out to be leaders in their respective sectors, across a diversified range of product and geographic markets, and an insightful contribution to the understanding of the foundations of the competitiveness of Spanish corporations. A must read for anyone interested in the process of globalization.' Josè Manuel Campa, Deputy Economy Minister, Government of Spain
"The sudden surge in outward direct investment by multinational enterprises from the so-called emerging economies is highly significant and demands concerted scholarly attention. Through their insightful assessment of select world-class firms from different industrial sectors in Spain and Latin America, Professors Mauro Guillen and Esteban Garcia-Canal make an excellent and timely contribution. They convincingly demonstrate how these firms are not just following well-trodden paths set by the more established multinational but are instead charting their own paths through a wider array or managerial and organizational capabilities. A thought-provoking book. Both managers as well as students of multinational firms should find much in this book to stimulate them." - Anoop Madhok, Professor of Strategic Management and International Business Strategy, Schulich School of Business, York University
'The sudden surge in outward direct investment by multinational enterprises from the so-called emerging economies is highly significant and demands concerted scholarly attention. Through their insightful assessment of select world-class firms from different industrial sectors in Spain and Latin America, Professors Mauro Guillèn and Esteban Garcìa-Canal make an excellent and timely contribution. They convincingly demonstrate how these firms are not just following well-trodden paths set by the more established multinational but are instead charting their own paths through a wider array or managerial and organizational capabilities. A thought-provoking book. Both managers as well as students of multinational firms should find much in this book to stimulate them.' Anoop Madhok, Schulich School of Business, York University
"The new multinationals are fundamentally different from old ones because they face entrenched multinational incumbents. Mauro F. Guillen and Esteban Garcia-Canal provide fascinating insights into how these new multinationals have nonetheless managed to emerge in a broad range of country contexts." - Pankaj Ghemawat, Anselmo Rubiralta Chair of Global Strategy, IESE Business School
'The new multinationals are fundamentally different from old ones because they face entrenched multinational incumbents. Mauro F. Guillèn and Esteban Garcìa-Canal provide fascinating insights into how these new multinationals have nonetheless managed to emerge in a broad range of country contexts.' Pankaj Ghemawat, Anselmo Rubiralta Chair of Global Strategy, IESE Business School
'Spanish multinationals have shown the world that competitiveness is based on the innovation of an organizational and managerial kind. This book explains exactly how they have become global leaders in industries as diverse as wines, clothing, appliances, infrastructure, utilities, and banking.' Alvaro Cuervo, Universidad Complutense de Madrid, Director of CUNEF and Board Member, ACS, BME and SONAE
"Spanish multinationals have shown the world that competitiveness is based on the innovation of an organizational and managerial kind. This book explains exactly how they have become global leaders in industries as diverse as wines, clothing, appliances, infrastructure, utilities, and banking." - Alvaro Cuervo, Professor, Universidad Complutense de Madrid; Director, CUNEF; and Board Member, ACS, BME and SONAE
Advance praise: 'The new multinationals are fundamentally different from old ones because they face entrenched multinational incumbents. Mauro F. Guill n and Esteban Garc a-Canal provide fascinating insights into how these new multinationals have nonetheless managed to emerge in a broad range of country contexts.' Pankaj Ghemawat, Anselmo Rubiralta Chair of Global Strategy, IESE Business School
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Summaries
Bowker Data Service Summary
A new breed of multinational companies is reshaping competition in global industries. Whether from developing, emerging or oil-rich countries, their success lies in their ability to organize, manage, execute and network. This book explores the key capabilities of the new multinationals.
Main Description
A new breed of multinational companies is reshaping competition in global industries. For most of the 19th and 20th centuries, multinational firms came from the most technologically advanced countries in the world. Over the last two decades, however, new multinational firms from upper-middle-income economies such as Spain, Ireland, Portugal, South Korea or Taiwan, emerging economies like Brazil, Chile, Mexico, China, India or Turkey, developing countries such as Egypt, Indonesia or Thailand, and oil-rich countries like the United Arab Emirates, Nigeria, Russia or Venezuela have become formidable global competitors. These firms do not necessarily possess technological or marketing skills. This disadvantage, however, did not prevent them from expanding around the world. In contrast to the classic multinationals, they found strength in their ability to organize, manage, execute, and network. They pursued a variety of strategies of vertical integration, product diversification, learning by doing, exploration of new capabilities, and collaboration with other firms. This book documents the dimensions of this phenomenon, identifies the key capabilities of the new multinationals, and provides a new conceptual framework to understand its causes and implications.
Main Description
A new breed of multinational companies is reshaping competition in global industries. For most of the 19th and 20th centuries, multinational firms came from the most technologically advanced countries in the world. Over the last two decades, however, new multinational firms from upper-middle-income economies (e.g. Spain, Ireland, Portugal, South Korea, and Taiwan), developing countries (e.g. Egypt, Indonesia, and Thailand), and oil-rich countries (e.g. United Arab Emirates, Nigeria, Russia, and Venezuela) have become formidable global competitors. These firms do not necessarily possess technological or marketing skills. In contrast to the classic multinationals, they found strength in their ability to organize, manage, execute, and network. They pursued a variety of strategies including vertical integration, product diversification, learning by doing, exploration of new capabilities, and collaboration with other firms. This book documents this phenomenon, identifies key capabilities of the new multinationals, and provides a new conceptual framework to understand its causes and implications.
Description for Bookstore
A new breed of multinational companies is reshaping competition in global industries. Their success lies in their ability to organize, manage, execute, and network. This book documents this phenomenon, identifies key capabilities of the new multinationals, and provides a new conceptual framework to understand its causes and implications.
Table of Contents
List of figuresp. vi
List of tablesp. vii
Prefacep. ix
The new multinationalsp. 1
Traditional and new multinationalsp. 27
Diversification and vertical integration in traditional industriesp. 53
Market access and technology in durable consumer goodsp. 76
Serving global customers in producer goodsp. 99
Learning by doing in infrastructure and financial servicesp. 127
Competing in hard and soft servicesp. 166
The new multinational as a type of firmp. 192
Referencesp. 205
Indexp. 215
Table of Contents provided by Ingram. All Rights Reserved.

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