Catalogue


Now, build a great business! : 7 ways to maximize your profits in any market /
Mark Thompson and Brian Tracy ; foreword by Frances Hesselbein.
edition
1st ed.
imprint
New York : American Management Association, c2011.
ISBN
0814416977, 9780814416976
format(s)
Book
Holdings
More Details
added author
imprint
New York : American Management Association, c2011.
isbn
0814416977
9780814416976
general note
Includes index.
catalogue key
7339016
A Look Inside
Excerpts
Flap Copy
Don't be daunted by a challenging economy and fierce competition. Even in the toughest environment, innovative, highly profitable businesses abound. And yours can be one of them with Now, Build a Great Business!This essential success kit from business heavyweights and acclaimed authors Mark Thompson and Brian Tracy is filled with straightforward, powerful strategies to ignite growth in your business. Packed with insights from face-to-face interviews with world-class business leaders (Tony Hsieh of Zappos, Virgin Brands' Richard Branson, Ingvar Kamprad of IKEA, Charles Schwab, and many others), this book distills a wealth of ideas and practices to uncover the core ingredients of successful organizations. Step-by-step instructions and a compelling big-picture overview show you exactly how to: Become a great leader and get extraordinary results from everyone around you Develop a great business plan and structure your company to maximize every resource Surround yourself with great people who are motivated to give their best Offer a great product or service identifying exactly what your market needs Design a great marketing plan and position your business as the preeminent provider And much more! You'll find no theory herejust practical steps you can take immediately, with simple explanations of exactly how to measure how well you're doing at each step along the way. The clear-cut strategies, inspiring examples, personal interviews, and enlightening lessons from history that come together here create one of the most important business books you'll ever put your hands on. So while your competitors duck and covercutting costs and slashing personnelit's wise to remember that some of the savviest leaders and most successful companies operated in economic downturns and all-out busts. The time is ripe for turning your business into a thriving, great company that people want to do business with over and over again. Mark Thompson, coauthor of the bestseller Success Built to Last, is a serial entrepreneur who sold his last company for $100 million and today coaches executives on how to lead growth companies. He is a venture investor who Forbes noted for having the "Midas touch." He was Chief Customer Experience Officer at Schwab, reporting directly to founder Charles Schwab, and is a former director of many firms, including Best Buy and Korn Ferry. He is a member of the board of the Leader to Leader Institute, founded by Peter Drucker, and a visiting scholar at Stanford University. Brian Tracyis one of America's leading authorities on the development of human potential and personal effectiveness. In addition to being a remarkably successful entrepreneur, he is a dynamic and inspiring speaker, addressing thousands of people each year in companies such as IBM, Ford, Federal Express, Hewlett Packard, Pepsi, Northwestern Mutual, and hundreds of others worldwide. He is the author of numerous books, including the bestselling How the Best Leaders Leadand Eat That Frog, and the author/n
Flap Copy
Don't be daunted by a challenging economy and fierce competition. Even in the toughest environment, innovative, highly profitable businesses abound. And yours can be one of them with Now, Build a Great Business! This essential success kit from business heavyweights and acclaimed authors Mark Thompson and Brian Tracy is filled with straightforward, powerful strategies to ignite growth in your business. Packed with insights from face-to-face interviews with world-class business leaders (Tony Hsieh of Zappos, Virgin Brands' Richard Branson, Ingvar Kamprad of IKEA, Charles Schwab, and many others), this book distills a wealth of ideas and practices to uncover the core ingredients of successful organizations. Step-by-step instructions and a compelling big-picture overview show you exactly how to: Become a great leader and get extraordinary results from everyone around you Develop a great business plan and structure your company to maximize every resource Surround yourself with great people who are motivated to give their best Offer a great product or service identifying exactly what your market needs Design a great marketing plan and position your business as the preeminent provider And much more! You'll find no theory herejust practical steps you can take immediately, with simple explanations of exactly how to measure how well you're doing at each step along the way. The clear-cut strategies, inspiring examples, personal interviews, and enlightening lessons from history that come together here create one of the most important business books you'll ever put your hands on. So while your competitors duck and covercutting costs and slashing personnelit's wise to remember that some of the savviest leaders and most successful companies operated in economic downturns and all-out busts. The time is ripe for turning your business into a thriving, great company that people want to do business with over and over again. Mark Thompson , coauthor of the bestseller Success Built to Last , is a serial entrepreneur who sold his last company for $100 million and today coaches executives on how to lead growth companies. He is a venture investor who Forbes noted for having the "Midas touch." He was Chief Customer Experience Officer at Schwab, reporting directly to founder Charles Schwab, and is a former director of many firms, including Best Buy and Korn Ferry. He is a member of the board of the Leader to Leader Institute, founded by Peter Drucker, and a visiting scholar at Stanford University. Brian Tracy is one of America's leading authorities on the development of human potential and personal effectiveness. In addition to being a remarkably successful entrepreneur, he is a dynamic and inspiring speaker, addressing thousands of people each year in companies such as IBM, Ford, Federal Express, Hewlett Packard, Pepsi, Northwestern Mutual, and hundreds of others worldwide. He is the author of numerous books, including the bestselling How the Best Leaders Lead and Eat That Frog , and the author/narrator of many popular audiocassette programs.
First Chapter

Introduction

The time for theory is over. The time for action is now. We

are in the midst of business turbulence and turmoil greater

than we have ever seen before. Economic storms end, as they

always do, but we will never go back to the good old ways of

doing business. Today, competition is fiercer and more determined

than ever. The challenges are greater and more demanding.

The only way to survive and thrive will be to build a great

business that can withstand the economic shocks of any market

and rise to the top of its industry.

The market is flooded with business books that describe

what an excellent business should look like. Descriptive information

is enlightening and inspirational. It makes you want to

be like the ideal leader running the ideal businesses they describe.

This book is different. It is deliberately prescriptive. It explains

the seven keys to business greatness and exactly what

you have to do to achieve them. No theory, just practical steps

you can take immediately, with clear explanations of exactly

how you can measure how well you are doing at each step along

the way.

You’ll learn what to do, how to do it, and the key numbers

you need to watch each day and month. You’ll learn how to set

clear targets and attach them to meaningful metrics. You will

learn the very best, practical, and proven strategies and techniques

practiced by the top businesses in every industry, with

the goal of building a high-energy, high-morale, high-profit

business of your own.

This book will show you how to attract customers, keep

them coming back, and have them bring their friends. It tells

you how to focus and concentrate your time, money, and resources

on the most profitable products, services, and activities.

This book reveals how you can achieve better, more predictable

results, especially financial results, faster than before. And

how you can create a culture of continuous improvement to

develop a lead over your competitors, and then continually

widen that lead. As you learn how to move from wherever you

are to wherever you want to be in the future, along the way

you’ll also see how to measure each critical variable and how to

improve in each essential area. Especially, you’ll learn how to

trigger the same response, over and over, by people inside and

outside your company, who will say . . .

‘‘This is a great business!’’

This book gives you a series of clear, simple, practical, and

powerful methods and techniques you can use to build a great

business in any market and in the face of any competition. Let’s

begin.

Full Text Reviews
Appeared in Publishers Weekly on 2010-09-06:
Thompson (Success Built to Last) and Tracy (No Excuses!) offer easy, tried-and-true ways to think about and plan organizational growth, especially in tough economic times. In seven steps (with a chapter devoted to each), the authors identify sustainable strategies for attracting customers and recruiting better leaders. They share seven simple questions that leaders ask themselves and provide helpful checklist exercises on a variety of key topics including creating a great business plan, designing an effective marketing plan, and creating a good customer experience. In addition, they explore how to perfect the sales process, and their chapter on recruiting and motivating employees offers valuable advice on a tired subject-utilize the "SWAN formula" (hire candidates who are Smart, Work hard, are Ambitious, and are Nice, positive people); establish expectations; and manage by objectives. While much of what's covered is simple and straightforward, readers will find the practical aspects and clear organization of this book particularly useful. (Nov.) (c) Copyright PWxyz, LLC. All rights reserved.
Reviews
Review Quotes
"...everything necessary to not only build a successful business but also to build a successful division of a company..." --Solve Anything with Dr Mark/ Tribune Media Services
"...takes much of the negative connotation out of the word 'salesperson,' and he brings integrity, pride, and a results-based system to selling." --Professional Photographer magazine
"Thompson and Tracy offer easy, tried-and-true ways to think about and plan organizational growth, especially in tough economic times...valuable advice..." --Publishers Weekly
"Thompson and Tracy offer easy, tried-and-true ways to think about and plan organizational growth, especially in tough economic times...valuable advice..." Publishers Weekly
"Thompson and Tracy offer easy, tried-and-true ways to think about and plan organizational growth, especially in tough economic times...valuable advice..."Publishers Weekly
"..wealth of business and success savvy is presented concisely and with motivation to spare...perfect resource for helping you." --New Age Retailer
This item was reviewed in:
Publishers Weekly, September 2010
ForeWord Magazine, December 2010
To find out how to look for other reviews, please see our guides to finding book reviews in the Sciences or Social Sciences and Humanities.
Summaries
Back Cover Copy
"Every once in a while, a book comes along without padding or frills or too many semicolons and gets right to the point: clear-cut steps to build a profitable and thriving business. Hold this in your hands and just start reading and learning." Warren Bennis, bestselling author, Distinguished Professor at USC, and international authority on leadership " Now, Build a Great Business! is absolutely the right book at the right time. Read it, soak up Brian and Mark's shrewd and sensible advice, and go out and do it. You now have the instruction manual you need for success." Ken Blanchard, coauthor of The One Minute Manager and Leading at a Higher Level "Entrepreneur alert: Now, Build a Great Business! is the book you've been waiting for! Mark Thompson and Brian Tracy explain the seven keys to business success through inspiring examples and solid advice. I wish I'd had this book when I started my company many years ago!" ~ Harvey Mackay, author of the #1 New York Times bestseller, Swim With the Sharks Without Being Eaten Alive " Now, Build a Great Business! will challenge your assumptions and transform your work. This is your call to action to build a great business." Tony Robbins, bestselling author and peak performance coach " Now, Build a Great Business! gives you time-tested, no-nonsense fundamental advice for growing your company in any market." T. Harv Eker, #1 New York Times bestselling author of Secrets of the Millionaire Mind "If you want to know the secret to building a great business, this is the most important book you can read. Brian Tracy and Mark Thompson go straight to the heart of what it takes and how to do it." Jack Canfield, coauthor of the #1 New York Times bestselling series Chicken Soup for the Soul "No one can give you clearer advice about how to run a great company than Mark Thompson and Brian Tracy. Now, Build a Great Business! is the perfect prescription for a much more profitable and personally rewarding business." Keith Ferrazzi, #1 New York Times bestselling author of Who's Got Your Back and Never Eat Alone "Now, you are invited to read, absorb, and use the eclectic wisdom of the world's greatest business thinkers to make your business insanely great." Mark Victor Hansen, co-creator, #1 New York Times bestselling series Chicken Soup for the Soul ; coauthor, Cracking the Millionaire Code , The One Minute Millionaire , and Cash in a Flash
Back Cover Copy
"Every once in a while, a book comes along without padding or frills or too many semicolons and gets right to the point: clear-cut steps to build a profitable and thriving business. Hold this in your hands and just start reading and learning." Warren Bennis, bestselling author, Distinguished Professor at USC, and international authority on leadership "Now, Build a Great Business!is absolutely the right book at the right time. Read it, soak up Brian and Mark's shrewd and sensible advice, and go out and do it. You now have the instruction manual you need for success." Ken Blanchard, coauthor of The One Minute Managerand Leading at a Higher Level "Now, Build a Great Business!will challenge your assumptions and transform your work. This is your call to action to build a great business." Tony Robbins, bestselling author and peak performance coach "Now, Build a Great Business!gives you time-tested, no-nonsense fundamental advice for growing your company in any market." T. Harv Eker, #1 New York Times bestselling author of Secrets of the Millionaire Mind "If you want to know the secret to building a great business, this is the most important book you can read. Brian Tracy and Mark Thompson go straight to the heart of what it takes and how to do it." Jack Canfield, coauthor of the #1 New York Times bestselling series Chicken Soup for the Soul "No one can give you clearer advice about how to run a great company than Mark Thompson and Brian Tracy. Now, Build a Great Business!is the perfect prescription for a much more profitable and personally rewarding business." Keith Ferrazzi, #1 New York Times bestselling author of Who's Got Your Backand Never Eat Alone "Now, you are invited to read, absorb, and use the eclectic wisdom of the world's greatest business thinkers to make your business insanely great." Mark Victor Hansen, co-creator, #1 New York Times bestselling series Chicken Soup for the Soul; coauthor, Cracking the Millionaire Code, The One Minute Millionaire, and Cash in a Flash
Bowker Data Service Summary
No matter what industry you're in or what economic conditions you are facing, you can still build a phenomenally successful business. Mark Thompson and Brian Tracy reveal the seven powerful principles that will change your business for the better.
Description for Bookstore
No matter what industry you'¿¿re in or what economic conditions you are facing, you can still build a phenomenally successful business. Bestselling business authority Mark Thompson and international success expert Brian Tracy have joined forces on a revolutionary book whose ideas are as inspiring and thought-provoking as they are accessible, practical and proven to deliver results.Now, Build a Great Business!reveals a series of seven powerful principles that will change your business for the better. This fast-moving and engaging book explains how to: Become a great leader - get superior results from everyone around you Attract and keep great people - build peak-performing teams Develop a great business plan - structure your business to maximize every resource Offer a great product or service - identify exactly whatyour market needs Deliver superior customer service - make service your key competitive advantage Create a great marketing plan - position your business as the preeminent provider Perfect your sales process - motivate customers to buy again and againComplete with examples of businesses of all kinds that are applying these methods to achieve remarkable profits in today'¿¿s economy,Now, Build a Great Business!shows that when you do what the most successful companies do, you too can get extraordinary results.
Description for Bookstore
No matter what industry you're in or what economic conditions you are facing, you can still build a phenomenally successful business. Bestselling business authority Mark Thompson and international success expert Brian Tracy have joined forces on a revolutionary book whose ideas are as inspiring and thought-provoking as they are accessible practicaland proven to deliver results. Now, Build a Great Business! reveals a series of seven powerful principles that will change your business for the better. This fast-moving and engaging book explains how to: Become a great leader get superior results from everyone around you. Attract and keep great people build peak-performing teams. Develop a great business plan structure your business to maximize every resource. Offer a great product or service identify exactly what your market needs. Deliver superior customer service make service your key competitive advantage. Create a great marketing plan position your business as the preeminent provider. Perfect your sales process motivate customers to buy again and again. Complete with examples of businesses of all kinds that are applying these methods to achieve remarkable profits in today's economy, Now, Build a Great Business! shows that when you do what the most successful companies do, you too can get extraordinary results.
Description for Bookstore
No matter what industry you're in or what economic conditions you are facing, you can still build a phenomenally successful business. Bestselling business authority Mark Thompson and international success expert Brian Tracy have joined forces on a revolutionary book whose ideas are as inspiring and thought-provoking as they are accessible practicaland proven to deliver results. Now, Build a Great Business!reveals a series of seven powerful principles that will change your business for the better. This fast-moving and engaging book explains how to: Become a great leaderget superior results from everyone around you. Attract and keep great peoplebuild peak-performing teams. Develop a great business planstructure your business to maximize every resource. Offer a great product or serviceidentify exactly what your market needs. Deliver superior customer servicemake service your key competitive advantage. Create a great marketing planposition your business as the preeminent provider. Perfect your sales processmotivate customers to buy again and again. Complete with examples of businesses of all kinds that are applying these methods to achieve remarkable profits in today's economy, Now, Build a Great Business!shows that when you do what the most successful companies do, you too can get extraordinary results.
Description for Bookstore
No matter what industry you're in or what economic conditions you are facing, you can still build a phenomenally successful business. Bestselling business authority Mark Thompson and international success expert Brian Tracy have joined forces on a revolutionary book whose ideas are as inspiring and thought-provoking as they are accessible, practical and proven to deliver results.Now, Build a Great Business!reveals a series of seven powerful principles that will change your business for the better. This fast-moving and engaging book explains how to: Become a great leader - get superior results from everyone around you Attract and keep great people - build peak-performing teams Develop a great business plan - structure your business to maximize every resource Offer a great product or service - identify exactly whatyour market needs Deliver superior customer service - make service your key competitive advantage Create a great marketing plan - position your business as the preeminent provider Perfect your sales process - motivate customers to buy again and againComplete with examples of businesses of all kinds that are applying these methods to achieve remarkable profits in today's economy,Now, Build a Great Business!shows that when you do what the most successful companies do, you too can get extraordinary results.
Main Description
No matter what industry you're in or what economic conditions you are facing, you can still build a phenomenally successful business. Bestselling business authority Mark Thompson and international success expert Brian Tracy have joined forces on a revolutionary book whose ideas are as inspiring and thought-provoking as they are accessible practical - and proven to deliver results. Now, Build a Great Business! reveals a series of seven powerful principles that will change your business for the better. This fast-moving and engaging book explains how to: * Become a great leader - get superior results from everyone around you. * Attract and keep great people - build peak-performing teams. * Develop a great business plan - structure your business to maximize every resource. * Offer a great product or service - identify exactly what your market needs. * Deliver superior customer service - make service your key competitive advantage. * Create a great marketing plan - position your business as the preeminent provider. * Perfect your sales process - motivate customers to buy again and again. Complete with examples of businesses of all kinds that are applying these methods to achieve remarkable profits in today's economy, Now, Build a Great Business! showsthat when you do what the most successful companies do, you too can get extraordinary results.
Main Description
No matter what industry you're in or what economic conditions you are facing, you can still build a phenomenally successful business. Bestselling business authority Mark Thompson and international success expert Brian Tracy have joined forces on a revolutionary book whose ideas are as inspiring and thought-provoking as they are accessible practicalùand proven to deliver results. Now, Build a Great Business! reveals a series of seven powerful principles that will change your business for the better. This fast-moving and engaging book explains how to: ò Become a great leaderùget superior results from everyone around you. ò Attract and keep great peopleùbuild peak-performing teams. ò Develop a great business planùstructure your business to maximize every resource. ò Offer a great product or serviceùidentify exactly what your market needs. ò Deliver superior customer serviceùmake service your key competitive advantage. ò Create a great marketing planùposition your business as the preeminent provider. ò Perfect your sales processùmotivate customers to buy again and again. Complete with examples of businesses of all kinds that are applying these methods to achieve remarkable profits in today's economy, Now, Build a Great Business! shows that when you do what the most successful companies do, you too can get extraordinary results.
Main Description
No matter what industry you're in or what economic conditions you are facing, you can still build a phenomenally successful business. Bestselling business authority Mark Thompson and international success expert Brian Tracy have joined forces on a revolutionary book whose ideas are as inspiring and thought-provoking as they are accessible practicaland proven to deliver results. Now, Build a Great Business! reveals a series of seven powerful principles that will change your business for the better. This fast-moving and engaging book explains how to: Become a great leader get superior results from everyone around you. Attract and keep great people build peak-performing teams. Develop a great business plan structure your business to maximize every resource. Offer a great product or service identify exactly what your market needs. Deliver superior customer service make service your key competitive advantage. Create a great marketing plan position your business as the preeminent provider. Perfect your sales process motivate customers to buy again and again. Complete with examples of businesses of all kinds that are applying these methods to achieve remarkable profits in today's economy, Now, Build a Great Business! showsthat when you do what the most successful companies do, you too can get extraordinary results.
Main Description
No matter what industry you're in or what economic conditions you are facing, you can still build a phenomenally successful business. Bestselling business authority Mark Thompson and international success expert Brian Tracy have joined forces on a revolutionary book whose ideas are as inspiring and thought-provoking as they are accessible, practical and proven to deliver results. Now, Build a Great Business! reveals a series of seven powerful principles that will change your business for the better. This fast-moving and engaging book explains how to: Become a great leader - get superior results from everyone around you Attract and keep great people - build peak-performing teams Develop a great business plan - structure your business to maximize every resource Offer a great product or service - identify exactly whatyour market needs Deliver superior customer service - make service your key competitive advantage Create a great marketing plan - position your business as the preeminent provider Perfect your sales process - motivate customers to buy again and again Complete with examples of businesses of all kinds that are applying these methods to achieve remarkable profits in today's economy, Now, Build a Great Business! shows that when you do what the most successful companies do, you too can get extraordinary results.
Main Description
Thompson and Tracy have written one of the best books on not just how to build a great business, but how to be successful at anything. A couple of my takeaways that I am using today are their Six Key Questions in Strategic Planning (plus their explanations and guidance to answer all of these questions): 1. Where are you now? What is your current situation? 2.How did you get to where you are today? 3. Where do you want to go from here? 4. How do you get from where you are today to where you want to be in the future? 5. What obstacles will you have to overcome? What problems will you have to solve? 6. What additional knowledge, skills, or resources will you require to achieve your strategic objectives?
Table of Contents
Forewordp. xiii
Prefacep. xv
Acknowledgmentsp. xvii
Introductionp. xxi
Become a Great Leaderp. 1
Develop a Great Business Planp. 35
Surround Yourself with Great Peoplep. 61
Offer a Great Product or Servicep. 91
Design a Great Marketing Planp. 115
Perfect a Great Sales Processp. 148
Create a Great Customer Experiencep. 178
Appendix Now, Build a Great Life!p. 205
Indexp. 215
Table of Contents provided by Ingram. All Rights Reserved.

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