Catalogue


Orderly fashion : a sociology of markets /
Patrik Aspers.
imprint
Princeton : Princeton University Press, c2010.
description
x, 237 p. : ill.
ISBN
0691141576 (hbk. : alk. paper), 9780691141572 (hbk. : alk. paper)
format(s)
Book
Holdings
More Details
imprint
Princeton : Princeton University Press, c2010.
isbn
0691141576 (hbk. : alk. paper)
9780691141572 (hbk. : alk. paper)
catalogue key
7264149
 
Includes bibliographical references and index.
A Look Inside
Excerpts
Flap Copy
"Patrik Aspers shines a bright light on how markets come to seem orderly to producers and consumers, so they can strive to enact the script of rational actors. His astute and subtle account of all aspects of branded garment retailing sets a high bar for future studies of industry."-- Mark Granovetter, Stanford University "This fine book makes an original contribution to our understanding of fashion, markets, and social theory. While there do exist books on each of these topics, none of them tie everything together in such a convincing manner. Orderly Fashion is a fine merger of Aspers' substantive theoretical research interests, and is his best work so far."-- Richard Swedberg, author of Principles of Economic Sociology "This book delivers on a huge promise to advance our knowledge of both order and markets through sociological concepts and insights. The book demonstrates with lucid reasoning why order in markets is best understood through the social construction of meaning. An impressive accomplishment."-- Shyon Baumann, University of Toronto
Flap Copy
"Patrik Aspers shines a bright light on how markets come to seem orderly to producers and consumers, so they can strive to enact the script of rational actors. His astute and subtle account of all aspects of branded garment retailing sets a high bar for future studies of industry."--Mark Granovetter, Stanford University "This fine book makes an original contribution to our understanding of fashion, markets, and social theory. While there do exist books on each of these topics, none of them tie everything together in such a convincing manner. Orderly Fashion is a fine merger of Aspers' substantive theoretical research interests, and is his best work so far."--Richard Swedberg, author of Principles of Economic Sociology "This book delivers on a huge promise to advance our knowledge of both order and markets through sociological concepts and insights. The book demonstrates with lucid reasoning why order in markets is best understood through the social construction of meaning. An impressive accomplishment."--Shyon Baumann, University of Toronto
Flap Copy
"Patrik Aspers shines a bright light on how markets come to seem orderly to producers and consumers, so they can strive to enact the script of rational actors. His astute and subtle account of all aspects of branded garment retailing sets a high bar for future studies of industry."--Mark Granovetter, Stanford University"This fine book makes an original contribution to our understanding of fashion, markets, and social theory. While there do exist books on each of these topics, none of them tie everything together in such a convincing manner.Orderly Fashionis a fine merger of Aspers' substantive theoretical research interests, and is his best work so far."--Richard Swedberg, author of Principles of Economic Sociology"This book delivers on a huge promise to advance our knowledge of both order and markets through sociological concepts and insights. The book demonstrates with lucid reasoning why order in markets is best understood through the social construction of meaning. An impressive accomplishment."--Shyon Baumann, University of Toronto
Flap Copy
"This fine book makes an original contribution to our understanding of fashion, markets, and social theory. While there do exist books on each of these topics, none of them tie everything together in such a convincing manner.Orderly Fashionis a fine merger of Aspers' substantive theoretical research interests, and is his best work so far."--Richard Swedberg, author of Principles of Economic Sociology"This book delivers on a huge promise to advance our knowledge of both order and markets through sociological concepts and insights. The book demonstrates with lucid reasoning why order in markets is best understood through the social construction of meaning. An impressive accomplishment."--Shyon Baumann, University of Toronto
Reviews
Review Quotes
Aspers enlightens readers about the intricacies of the workings of the global fashion market. He has accomplished what he set out to do, to bring together economic, sociological, and fashion theory.
"Aspers enlightens readers about the intricacies of the workings of the global fashion market. He has accomplished what he set out to do, to bring together economic, sociological, and fashion theory."-- Wanda K. Cheek, Journal of Family and Consumer Sciences
Aspers enlightens readers about the intricacies of the workings of the global fashion market. He has accomplished what he set out to do, to bring together economic, sociological, and fashion theory. -- Wanda K. Cheek, Journal of Family and Consumer Sciences
I do hope that economists read this book and realize the potential that such descriptive analysis holds.
"I do hope that economists read this book and realize the potential that such descriptive analysis holds."-- Nick Krafft, Open Economics
I do hope that economists read this book and realize the potential that such descriptive analysis holds. -- Nick Krafft, Open Economics
[T]his is a very stimulating, well researched and well-written book, which deserves to be read by those interested in fashion, economic sociology and/or sociology in general.
"[T]his is a very stimulating, well researched and well-written book, which deserves to be read by those interested in fashion, economic sociology and/or sociology in general."-- David Dequech, European Economic Sociology Newsletter
[T]his is a very stimulating, well researched and well-written book, which deserves to be read by those interested in fashion, economic sociology and/or sociology in general. -- David Dequech, European Economic Sociology Newsletter
Patrik Aspers shines a bright light on how markets come to seem orderly to producers and consumers, so they can strive to enact the script of rational actors. His astute and subtle account of all aspects of branded garment retailing sets a high bar for future studies of industry.
This book delivers on a huge promise to advance our knowledge of both order and markets through sociological concepts and insights. The book demonstrates with lucid reasoning why order in markets is best understood through the social construction of meaning. An impressive accomplishment.
This fine book makes an original contribution to our understanding of fashion, markets, and social theory. While there do exist books on each of these topics, none of them tie everything together in such a convincing manner.Orderly Fashionis a fine merger of Aspers' substantive theoretical research interests, and is his best work so far.
To find out how to look for other reviews, please see our guides to finding book reviews in the Sciences or Social Sciences and Humanities.
Summaries
Bowker Data Service Summary
Emphasizing consumption rather than production, Aspers considers the larger retailers' roles as buyers in the production market of garments, and as potential objects of investment in financial markets.
Main Description
For any market to work properly, certain key elements are necessary: competition, pricing, rules, clearly defined offers, and easy access to information. Without these components, there would be chaos. Orderly Fashion examines how order is maintained in the different interconnected consumer, producer, and credit markets of the global fashion industry. From retailers in Sweden and the United Kingdom to producers in India and Turkey, Patrik Aspers focuses on branded garment retailers--chains such as Gap, H&M, Old Navy, Topshop, and Zara. Aspers investigates these retailers' interactions and competition in the consumer market for fashion garments, traces connections between producer and consumer markets, and demonstrates why market order is best understood through an analysis of its different forms of social construction. Emphasizing consumption rather than production, Aspers considers the larger retailers' roles as buyers in the production market of garments, and as potential objects of investment in financial markets. He shows how markets overlap and intertwine and he defines two types of markets--status markets and standard markets. In status markets, market order is related to the identities of the participating actors more than the quality of the goods, whereas in standard markets the opposite holds true. Looking at how identities, products, and values create the ordered economic markets of the global fashion business, Orderly Fashion has wide implications for all modern markets, regardless of industry.
Main Description
For any market to work properly, certain key elements are necessary: competition, pricing, rules, clearly defined offers, and easy access to information. Without these components, there would be chaos.Orderly Fashionexamines how order is maintained in the different interconnected consumer, producer, and credit markets of the global fashion industry. From retailers in Sweden and the United Kingdom, to producers in India and Turkey, Patrik Aspers focuses on branded garment retailers--chains such as Gap, H&M, Old Navy, Topshop, and Zara. Aspers investigates these retailers' interactions and competition in the consumer market for fashion garments, traces connections between producer and consumer markets, and demonstrates why market order is best understood through an analysis of its different forms of social construction.Emphasizing consumption rather than production, Aspers considers the larger retailers' roles as buyers in the production market of garments, and as potential objects of investment in financial markets. He shows how markets overlap and intertwine and he defines two types of markets--status markets and standard markets. In status markets, market order is related to the identities of the participating actors more than the quality of the goods, whereas in standard markets the opposite holds true.Looking at how identities, products, and values create the ordered economic markets of the global fashion business,Orderly Fashionhas wide implications for all modern markets, regardless of industry.
Table of Contents
Prefacep. ix
Introductionp. 1
The Aims of the Bookp. 4
Orderp. 5
Outline of the Bookp. 9
Garment Sellers in Consumer Marketsp. 11
Identityp. 12
Market Differentiationp. 13
Types of Sellersp. 19
Competition and Cooperationp. 26
Splitting and Fusing Marketsp. 31
Summaryp. 33
Affordable Fashionp. 34
Identities of Branded Garment Retailersp. 35
Retailers' Customersp. 40
Consumption and Identityp. 43
Price and Garmetnsp. 46
Fashionp. 49
Fashion and Powerp. 54
Identity Managementp. 55
The Culture of the Marketp. 57
Status Orderp. 58
Summaryp. 60
Entrenching Identitiesp. 62
Performance Controlp. 63
Relations of Identitiesp. 89
Summaryp. 91
Branded Garment Retailers in the Production Marketp. 94
Design and Fashionp. 95
Finding Manufacturersp. 102
Competition among Retailersp. 112
The Productp. 117
Retailers' Identitiesp. 123
Summaryp. 123
Manufacturing Garments in the Global Marketp. 125
The Industry from the Perspective of the manufacturersp. 126
The Production Processp. 131
Identity Differentiation and Strategiesp. 136
Price and Global Competitionp. 138
The Market Culturep. 142
Order Out of Standardp. 144
Summaryp. 145
Branded Garment Retailers in the Investment Marketp. 147
Approaching Financial Marketsp. 148
Retailers' Identities in Investor Marketsp. 149
The Stock Market and Its Valuep. 150
Trading Fashion Stocksp. 155
Evaluation of Stocksp. 156
Economic Evaluationp. 158
Summaryp. 162
Markets as Partial Ordersp. 165
Discussion of the Studyp. 165
Partial Ordersp. 171
Empirical Material and Methodsp. 175
Garment Trade Statisticsp. 181
The Garment Industryp. 185
Economic Sociologyp. 191
Fashion Theory and Researchp. 195
Notesp. 201
Referencesp. 213
Indexp. 235
Table of Contents provided by Ingram. All Rights Reserved.

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