Catalogue


The business of media distribution : monetizing film, TV, and video content /
Jeff Ulin.
imprint
Burlington, MA : Focal Press, 2010.
description
xvii, 509 p. ; 23 cm.
ISBN
024081200X (alk. paper), 9780240812007 (alk. paper)
format(s)
Book
Holdings
More Details
author
imprint
Burlington, MA : Focal Press, 2010.
isbn
024081200X (alk. paper)
9780240812007 (alk. paper)
contents note
Market opportunity and segmentation : the diverse role of studios and networks -- Intellectual property assets enabling: distribution : the business of creating, marketing, and protecting an idea -- Financing production : studios and networks as venture capitalists -- Theatrical distribution -- The home video business -- Television distribution -- Internet distribution, downloads, and on-demand streaming a new paradigm -- Ancillary revenues : merchandising video games, hotels, transactional video-on-demand, airlines, and other markets -- Marketing -- Making money & net profits, Hollywood accounting, and the relative simplicity of online revenue sharing.
catalogue key
7014227
 
Includes bibliographical references (p. 462-472) and index.
A Look Inside
Reviews
Review Quotes
Anyone who wants to know more about how films and TV shows are distributed and exploited can learn a huge amount from this book. - Jim Morris,Pixar Animation Studios General Manager, EVP, Production, and Producer Wall . E The entertainment industry is an industry with ongoing challenges with constant change. Jeff provides a road map to see where you are going by understanding where you started. - Louis Feola, President,Paramount Famous Productions Ulin expertly depicts the fl uid nature of content creation and distribution in a concise and understandable way. There's never been a better insider's look at the choices and challenges that studio executives face every day. - Gary Marenzi,President, MGM Worldwide Television Jeff Ulin's broad spectrum of expertise, spanning all aspects of motion picture and television distribution, from theatrical to home entertainment to new media and television licensing, render him uniquely qualifi ed to illuminate the business side of the entertainment business. - Hal Richardson,President of Paramount Worldwide Television Jeff Ulin's book is a must read for practitioners, academics and potential investors in the new media space. Having worked in all segments of the industry, Ulin brings together a unique combination of experience and analytical rigor to deconstruct the driving forces of an industry in dynamic change. - Pablo Spiller, Jeffrey A. Jacobs Distinguished Professor of Business and Technology, Haas School of Business. This is the book that everyone in the business has been waiting for - Jeff's seen it all, and has written a must-read book for those wanting to understand the jigsaw of media distribution and in what ways the web is infl uencing how, when and where money is made. - Michael Uslan, Executive Producer, Batman, Batman Begins, The Dark Knight Every Silicon Valley start-up working with Hollywood needs to know what Jeff knows. With his knowledge, you're better able to fast forward the future of online video. Without it, you risk being stuck on pause. - Kevin Yen, Director, Strategic Partnerships YouTube
Anyone who wants to know more about how films and TV shows are distributed and exploited can learn a huge amount from this book.- Jim Morris,Pixar Animation Studios General Manager, EVP, Production, and Producer Wall . EThe entertainment industry is an industry with ongoing challenges with constant change. Jeff provides a road map to see where you are going by understanding where you started.- Louis Feola, President,Paramount Famous ProductionsUlin expertly depicts the fl uid nature of content creation and distribution in a concise and understandable way. There's never been a better insider's look at the choices and challenges that studio executives face every day.- Gary Marenzi,President, MGM Worldwide TelevisionJeff Ulin's broad spectrum of expertise, spanning all aspects of motion picture and television distribution, from theatrical to home entertainment to new media and television licensing, render him uniquely qualifi ed to illuminate the business side of the entertainment business.- Hal Richardson,President of Paramount Worldwide TelevisionJeff Ulin's book is a must read for practitioners, academics and potential investors in the new media space. Having worked in all segments of the industry, Ulin brings together a unique combination of experience and analytical rigor to deconstruct the driving forces of an industry in dynamic change.- Pablo Spiller, Jeffrey A. Jacobs Distinguished Professor of Business and Technology, Haas School of Business.This is the book that everyone in the business has been waiting for - Jeff's seen it all, and has written a must-read book for those wanting to understand the jigsaw of media distribution and in what ways the web is infl uencing how, when and where money is made.- Michael Uslan, Executive Producer, Batman, Batman Begins, The Dark KnightEvery Silicon Valley start-up working with Hollywood needs to know what Jeff knows. With his knowledge, you're better able to fast forward the future of online video. Without it, you risk being stuck on pause.- Kevin Yen, Director, Strategic Partnerships YouTube
The author is extremely well-connected and can get fabulous quotes from legal, business, and creatives at Pixar, Sony, MySpace, Disney, ABC, the executive producer of the Batman movies, etc. And of course he will ask his former boss, George Lucas, for a quote.
To find out how to look for other reviews, please see our guides to finding book reviews in the Sciences or Social Sciences and Humanities.
Summaries
Bowker Data Service Summary
Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions.
Main Description
Learn how all related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions. This book demystifies how an idea moves from concept to profits and how distribution quietly dominates an industry otherwise grounded in high profile elements (production, marketing, creative, finance, law). The book provides a unique apprenticeship to the business, illuminating at a macro level how an idea can move from concept to generating $1 Billion, relating theory and practice in the context of the maturation of global market segments, and exposing the devil in the detail that impacts bottom line profits. * The definitive book on how studios and networks make money; apply the knowledge and concepts to your business * Demystifies net and gross: learn how/when you get the money once you've produced a film * Covers the entire range distribution outlets; learn how your speciality relates to the big picture * Details film marketing in a practical and case-study manner, including an overview of how the last Stars Wars film was marketed, down to the level of promotional partner tie-ins
Main Description
Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions. It demystifies how an idea moves from concept to profits and how distribution quietly dominates an industry otherwise grounded in high profile elements (production, marketing, creative, finance, law). The book provides a unique apprenticeship to the business, illuminating at a macro level how an idea can move from concept to generating $1 Billion, relating theory and practice in the context of the maturation of global market segments, and exposing the devil in the detail that impacts bottom line profits. Producers, media executives, and entertainment attorneys in specific niches will benefit from this wide-ranging look at the business across various distribution outlets, including theatrical, television, airlines, merchandising, cable, and home video. * The definitive book on how studios and networks make money; apply the knowledge and concepts to your business * Demystifies net and gross: learn how/when you get the money once you've produced a film * Covers the entire range distribution outlets; learn how your speciality relates to the big picture * Details film marketing in a practical and case-study manner, including an overview of how the last Stars Wars film was marketed, down to the level of promotional partner tie-ins
Main Description
Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions. It demystifies how an idea moves from concept to profits and how distribution quietly dominates an industry otherwise grounded in high profile elements (production, marketing, creative, finance, law). The book provides a unique apprenticeship to the business, illuminating at a macro level how an idea can move from concept to generating $1 Billion, relating theory and practice in the context of the maturation of global market segments, and exposing the devil in the detail that impacts bottom line profits. Producers, media executives, students and entertainment attorneys in specific niches will benefit from this wide-ranging look at the business across various distribution outlets, including theatrical, video, television, online, merchandising, video-on-demand, etc. This book is officially endorsed by Variety magazine. * Covers the entire range distribution outlets; learn how your speciality relates to the big picture * The definitive book on how studios and networks make money; apply the knowledge and concepts to your business - endorsed by Variety magazine! * Demystifies net and gross: learn how/when you get the money once you've produced a film *Includes perspectives from leading industry executives from studios, networks and online leaders, including Fox, Paramount, MGM, ABC, Lucasfilm, Pixar, YouTube, Hulu, Amazon, etc. *Illustrates historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape * Relates economic theory, in the trenches practices, market history and current trends *Explores and highlights online influences to each sub-distribution market (e.g., film, video, TV) throughout the development, production, financing, marketing and distribution chain
Table of Contents
Market Opportunity and Segmentation -- the Diverse Role of Studios and Networks
Intellectual Property Assets: The Business of Creating, Protecting, Marketing and Communicating an Idea
Financing Production: Networks and Studios as Venture Capitalists
Phases of Production and Key Financial Issues in Talent Agreements (e.g., Director, Actor, Writer)
Theatrical Distribution
The Home Video Business and DVD Distribution
Television Distribution
Internet Distribution, Downloads and Mobile Phone Applications- A New Paradigm
Ancillary Markets Distribution--Hotels, Airlines, Pay-Per-View, etc.
Merchandising -- Product Licensing, Promotional Partners, and Other Franchise Revenues
Marketing and Its Symbiotic Role Across the Distribution Chain
Making Money'Net Profits and Hollywood Accounting
Table of Contents provided by Publisher. All Rights Reserved.

This information is provided by a service that aggregates data from review sources and other sources that are often consulted by libraries, and readers. The University does not edit this information and merely includes it as a convenience for users. It does not warrant that reviews are accurate. As with any review users should approach reviews critically and where deemed necessary should consult multiple review sources. Any concerns or questions about particular reviews should be directed to the reviewer and/or publisher.

  link to old catalogue

Report a problem