Catalogue


The SAGE handbook of media processes and effects /
edited by Robin L. Nabi, Mary Beth Oliver.
imprint
Los Angeles : SAGE, c2009.
description
643 p.
ISBN
1412959969 (cloth), 9781412959964 (cloth)
format(s)
Book
Holdings
More Details
imprint
Los Angeles : SAGE, c2009.
isbn
1412959969 (cloth)
9781412959964 (cloth)
contents note
Introduction / Robin L. Nabi and Mary Beth Oliver -- Conceptual and methodological issues. A retrospective and prospective look at media effects / Jennings Bryant and Dolf Zillmann -- Conceptualizing the audience / W. James Potter -- Quantitative methods and causal inference in media effects research / Itzhak Yanovitzky and Kathryn Greene -- Qualitative methods / Thomas R. Lindlof -- Society, politics, and culture. Cultivation analysis and media effects / Michael Morgan -- Framing and agenda setting / Dhavan V. Shah ... [et al.] -- The influence of presumed media influence: origins and implications of the third-person perception / Nurit Tal Or, Yariv Tsfati, and Albert C. Gunter -- News and politics / Vincent Price and Lauren Feldman -- Media effects and cultural studies: a contentious relationship / Toby Miller -- Message selection and processing. Uses and Gratifications: an evolving perspective of media effects / Alan M. Rubin -- Entertainment / Mary Beth Oliver -- Current research in media priming / David R. Roskos-Ewoldsen and Beverly Roskos-Ewoldsen -- The limited capacity model of motivated mediated message processing / Annie Lang -- Emotion and media effects / Robin L. Nabi -- Mediated relationships and media effects: parasocial interaction and identification / Jonathan Cohen -- Individual differences in media effects / Marina Krcmar -- Media use and the social environment / Daniel G. McDonald -- Persuasion and learning. Theories of persuasion / Daniel J. O'Keefe -- Social cognitive theory and media effects / Frank Pajares... [et al.] --- Emerging issues in advertising research / L. J. Shrum, Tina M. Lowery, and Yuping Liu -- Media effects and population health / K. Viswanath, Sherrie Flynt Wallington, and Kelly D. Blake -- Educational television / Marie-Louise Mares -- Media literacy / W. James Potter and Sahara Byrne -- Content and audiences. Violent media effects / Brad J. Bushman, L. Rowell Huesmann, and Jodi L. Whitaker -- Racial/ethnic stereotyping
and the media / Dana E. Mastro -- Media and the body / Kristen Harrison -- Media and sexuality / Jane D. Brown -- Perceptions of media realism and reality TV / Alice E. Hall -- The effects of viewing televised sports / Arthur A. Raney -- Digital games / Peter Vorderer and Ute Ritterfeld -- Children and adolescents: distinctive audiences of media content / Barbara J. Wilson and Kristin L. Drogos -- Medium issues. Diffusion of innovations: theoretical extensions / Ronald E. Rice -- Displacement effects / Jennings Bryant and Wes Fondren -- Medium theory: an alternative to the dominant paradigm of media eEffects / Joshua Meyrowitz -- The evolution of media system dependency theory / Sandra J. Ball-Rokeach and Joo-Young Jung -- Media effects 2.0: social and psychological effects of communication technologies / S. Shyam Sundar -- The study of media effects in the era of Internet communication / Miriam J. Metzger.
catalogue key
6977067
 
Includes bibliographical references and index.
A Look Inside
Full Text Reviews
Appeared in Choice on 2010-02-01:
Media's effects on audience is a hotly debated topic, particularly as new technologies alter the transmission of media messages. Nabi (Univ. of California, Berkeley) and Oliver (Penn State Univ.) take a broad view, contending that media effects, as a field, should be reexamined in order for it to remain viable. The book offers a historical overview of the subject, placing the field's various theories and ideas in context then looking to the future. As the editors readily admit, the literature on this subject is already substantial. For example, the third edition of Media Effects: Advances in Theory and Research, ed. by Jennings Bryant and Mary Beth Oliver (2009; first ed., ed. by Bryant and Dolf Zillmann, 1994) covers many similar topics, including the effects of racial and ethnic stereotyping and the effects of media on children. But Nabi and Oliver organize their book more categorically and provide what they call a bird's-eye view of the field--i.e., chapters put the various theories into historical perspective. The emphasis on new media also sets this volume apart from the others and makes it a worthy addition to the literature. Summing Up: Recommended. Lower-division undergraduates through faculty and professionals. P. J. Kurtz Minot State University
Reviews
Review Quotes
"Nabi and Oliver organize their book more categorically and provide what they call a bird's-eye view of the field, chapters put the various theories into historical perspective. The emphasis on new media also sets this volume apart from the others and makes it a worthy addition to the literature."
This item was reviewed in:
Choice, February 2010
To find out how to look for other reviews, please see our guides to finding book reviews in the Sciences or Social Sciences and Humanities.
Summaries
Main Description
The study of media processes and effects is one of the most central to the discipline of communication and encompasses a vast array of theoretical perspectives, methodological tools, and applications to important social contexts. In light of this importance'"as well as the rapid changes in the media environment that have occurred during the past 20 years'"this Handbook explores where media effects research has been over the past several decades, and, equally important, contemplates where it should go in the years ahead. COVERAGE Part I offers an overview of the field and conceptualizations of media effects, along with a range of quantitative and qualitative methodologies used in the study of media effects. Part II focuses on prominent theoretical approaches to the study of media effects from a more societal perspective, tracing their historical contexts, theoretical developments, criticisms and controversies, and the impact of the new media environment on current and future research. Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts. Part IV reflects a dominant trend in the media effects literature'"that of persuasion and learning'"and traces related theoretical perspectives through the various contexts in which media may have such effects. Part V explores the contexts and audiences that have been traditional foci of media effects research, such as children, violence, body image, and race, addressing the theories most applicable to those contexts. Part VI highlights a concern central and unique to the communication discipline'"message medium'"and how it influences effects ranging from what messages are attended to, how we spend our time, and even how we think.
Main Description
The study of media processes and effects is one of the most central to the discipline of communication and encompasses a vast array of theoretical perspectives, methodological tools, and applications to important social contexts. In light of this importance-as well as the rapid changes in the media environment that have occurred during the past 20 years-this Handbook explores where media effects research has been over the past several decades, and, equally important, contemplates where it should go in the years ahead. COVERAGE Part I offers an overview of the field and conceptualizations of media effects, along with a range of quantitative and qualitative methodologies used in the study of media effects. Part II focuses on prominent theoretical approaches to the study of media effects from a more societal perspective, tracing their historical contexts, theoretical developments, criticisms and controversies, and the impact of the new media environment on current and future research. Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts. Part IV reflects a dominant trend in the media effects literature-that of persuasion and learning-and traces related theoretical perspectives through the various contexts in which media may have such effects. Part V explores the contexts and audiences that have been traditional foci of media effects research, such as children, violence, body image, and race, addressing the theories most applicable to those contexts. Part VI highlights a concern central and unique to the communication discipline-message medium-and how it influences effects ranging from what messages are attended to, how we spend our time, and even how we think.
Main Description
The study of media effects is one of the most central to the discipline of communication and encompasses a vast array of theoretical perspectives, methodological tools, and application to important social contexts. In light of this importance - as well as the rapid changes in the media environment that have occurred during the past 20 years - this Handbook of media effects theorizing and research explores where media effects research has been over the past several decades, and, equally important, where it would be most fruitful to go in the years ahead. In addition to providing a comprehensive framework for those interested in media effects, the Handbook also emphasizes the changing nature of the media landscape. Thus, new technologies not only provide new venues for research, but they also represent challenges to many existing media effects theories (that were formulated prior to the widespread adoption of the Internet). The contemporary diversity of the field and its research is seen in chapters addressing sociological, cultural, and organizational approaches and in chapters on specific approaches, domains, and context-related effects. Throughout the Handbook and within each chapter, authors address the following issues: (1) historical context on theory development/area of study; (2) theory explication and theoretical developments through to the present; (3) typical method of study/research approach/moderators; (4) conceptualization of the audience; (5) the impact of new media environments; (6) criticismsntroversies; and (7) directions for future research. Section I: Begins with an overview of the field, conceptualization of media effects, and the editors'' goals for the volume and then focuses on the range of methodologies (both quantitative and qualitative methods) used in the study of media effects. Section II: Focuses on dominant theoretical approaches in the media effects area from a more societal perspective. Included here are some of the most dominant theoretical perspectives in the media effects realm (i.e., cultivation, agenda setting, framing) that relate to broad-reaching effects of both entertainment and news programming. The section then focuses on related theories that, though less developed, have received significant attention in the literature. To expand the horizon of this Handbook, a chapter on Cultural Studies in included to engage more qualitative views of media's societal effects. Section III: Focuses on issues of message selection and processing that are central to the mass media literature. These chapters cut across application contexts. For examples, the emotion chapter touches on entertainment, persuasion, and children's media; the Social Influence/Environmental Aspects chapter includes issues of co-viewing in families, among peers, etc. Section IV: Refelcts a dominant trend in media effects literature that related to persuasion and learning and traces its theoretical perspectives (including major theories of persuasion and especially social cognitive theory) through the various contexts in which media have such effects, such as health, advertising, media literacy, and the like. Section V: Explores the contexts and audiences that have been traditional foci of media effects research violence, children, body image, video games, sports, etc. In each chapter authors address the theories most applicable to those contexts, further expaning the theoretical offerings of this Handbook. The focus on how this sort of research is typically conducted methodologically and how it will need to change in light of new technologies and media advances make these chapters unique. Section VI: Expands on existing work by focusing on a concern central and unique to the communication discipline message medium and how it influences effects ranging from what messages are attended to (e.g., formal features), how we spend our time (e.g., displacement effects), and even how we think (e.g., medium theory).
Main Description
The study of media effects is one of the most central to the discipline of communication and encompasses a vast array of theoretical perspectives, methodological tools, and application to important social contexts. In light of this importance--as well as the rapid changes in the media environment that have occurred during the past 20 years--this Handbook of media effects theorizing and research explores where media effects research has been over the past several decades, and, equally important, where it would be most fruitful to go in the years ahead.In addition to providing a comprehensive framework for those interested in media effects, the Handbook also emphasizes the changing nature of the media landscape. Thus, new technologies not only provide new venues for research, but they also represent challenges to many existing media effects theories (that were formulated prior to the widespread adoption of the Internet). The contemporary diversity of the field and its research is seen in chapters addressing sociological, cultural, and organizational approaches and in chapters on specific approaches, domains, and context-related effects.Features & Benefits:Throughout the Handbook and within each chapter, authors address the following issues: (1) historical context on theory development//area of study; (2) theory explication and theoretical developments through to the present; (3) typical method of study//research approach//moderators; (4) conceptualization of the audience; (5) the impact of new media environments; (6) criticismsntroversies; and (7) directions for future research.Section I: Begins with an overview of the field, conceptualization of media effects, and the editors' goals for the volume and then focuses on the range of methodologies (both quantitative and qualitative methods) used in the study of media effects.Section II: Focuses on dominant theoretical approaches in the media effects area from a more societal perspective. Included here are some of the most dominant theoretical perspectives in the media effects realm (i.e., cultivation, agenda setting, framing) that relate to broad-reaching effects of both entertainment and news programming. The section then focuses on related theories that, though less developed, have received significant attention in the literature. To expand the horizon of this Handbook, a chapter on Cultural Studies in included to engage more qualitative views of media's societal effects.Section III: Focuses on issues of message selection and processing that are central to the mass media literature. These chapters cut across application contexts. For examples, the emotion chapter touches on entertainment, persuasion, and children's media; the Social Influence//Environmental Aspects chapter includes issues of co-viewing in families, among peers, etc.Section IV: Refelcts a dominant trend in media effects literature ' that related to persuasion and learning ' and traces its theoretical perspectives (including major theories of persuasion and especially social cognitive theory) through the various contexts in which media have such effects, such as health, advertising, media literacy, and the like.Section V: Explores the contexts and audiences that have been traditional foci of media effects research ' violence, children, body image, video games, sports, etc. In each chapter authors address the theories most applicable to those contexts, further expaning the theoretical offerings of this Handbook. The foc
Bowker Data Service Summary
In addition to providing a comprehensive framework for those interested in media effects, this handbook also emphasizes the changing nature of the media landscape. Thus, new technologies not only provide new venues for research, but they also represent challenges to many existing media effects theories.
Table of Contents
Conceptual and Methodological Issues
A Retrospective and Prospective Look at Media Effects
Conceptualizing the Audience
Quantitative Methods and Causal Inference in Media Effects Research
Qualitative Methods
Society, Politics, and Culture
Cultivation Analysis and Media Effects
Framing and Agenda Setting
The Influence of Presumed Media Influence: Origins and Implications of the Third-Person Perception
News and Poliltics
Media Effects and Cultural Studies: A Contentious Relationship
Message Selection and Processing
Uses and Gratifications: An Evolving Perspective of Media Effects
Entertainment
Current Research in Media Priming
The Limited Capacity Model of Motivated Mediated Message Processing
Emotion and Media Effects
Mediated Relationships and Media Effects: Parasocial Interaction and Identification
Individual Differences in Media Effects
Media Use and the Social Environment
Persuasion and Learning
Theories of Persuasion
Social Cognitive Theory and Media Effects
Emerging Issue in Advertising Research
Media Effects and Population Health
Educational Television
Media Literacy
Content and Audiences
Violent Media Effects
Racial/Ethnic Stereotyping and the Media
Media and the Body
Media and Sexuality
Perceptions of Media Realism and Reality TV
The Effects of Viewing Televised Sports
Digital Games
Children and Adolescents: Distinctive Audiences of Media Content
Medium Issues
Diffusion of Innovations: Theoretical Extensions
Displacement Effects
Medium Theory: An Alternative to the Dominant Paradigm of Media Effects
The Evolution of Media System Dependency Theory
Media Effects 2.0: Social and Psychological Effects of Communication Technologies
The Study of Media Effects in the Era of Internet Communication
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