Catalogue

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Socialnomics : how social media transforms the way we live and do business /
Erik Qualman.
imprint
Hoboken, N.J. : Wiley, c2009.
description
xix, 265 p.
ISBN
0470477237 (cloth), 9780470477236 (cloth)
format(s)
Book
Holdings
More Details
imprint
Hoboken, N.J. : Wiley, c2009.
isbn
0470477237 (cloth)
9780470477236 (cloth)
catalogue key
6920457
 
Includes bibliographical references and index.
A Look Inside
Excerpts
Flap Copy
Social Media. Social media platforms like Facebook, YouTube, and Twitter are fundamentally changing the way businesses and consumers behave, connecting hundreds of millions of people to each other via instant communication. This is a massive socio-economic shift that is fundamentally changing the way consumers and companies communicate and interact with each other. Welcome to the world of Socialnomics-where consumers and the societies they create online have a profound influence on our economy and the businesses that operate within it. Online word of mouth and the powerful influence of peer groups have already made many traditional marketing strategies obsolete. Today's best businesses and marketers are learning to profitably navigate this new landscape. Brands can now be strengthened or destroyed by the use of social media. Advertising is less effective at influencing consumers than are the opinions of their peers, making direct-to-consumer marketing messages less valuable each day. But savvy companies are using online networking sites as massive focus groups and as an efficient means of communication with consumers. If social media isn't a part of your business strategy, you've already fallen behind the curve-and your competition. In Socialnomics, Erik Qualman offers a fascinating look at the impact of social media on business to reveal what the future holds and how businesses can best take advantage of it. He explores how social media is changing the way businesses produce, market, and sell products; how it eliminates inefficient marketing tactics and middlemen; and how businesses are connecting directly with their customers through popular social media platforms. Social media will continue to change the way businesses market products and how consumers and businesses interact with each other. If you're a marketer or business owner, the big question is whether you'll keep up with those changes. Socialnomics is an essential resource for anyone who wants to understand the implications of social media, and how to tap its power to increase sales, cut marketing costs, and communicate directly with consumers.
Flap Copy
Social Media.Social media platforms like Facebook, YouTube, and Twitter are fundamentally changing the way businesses and consumers behave, connecting hundreds of millions of people to each other via instant communication. This is a massive socio-economic shift that is fundamentally changing the way consumers and companies communicate and interact with each other.Welcome to the world of Socialnomics-where consumers and the societies they create online have a profound influence on our economy and the businesses that operate within it. Online word of mouth and the powerful influence of peer groups have already made many traditional marketing strategies obsolete. Today's best businesses and marketers are learning to profitably navigate this new landscape.Brands can now be strengthened or destroyed by the use of social media. Advertising is less effective at influencing consumers than are the opinions of their peers, making direct-to-consumer marketing messages less valuable each day. But savvy companies are using online networking sites as massive focus groups and as an efficient means of communication with consumers. If social media isn't a part of your business strategy, you've already fallen behind the curve-and your competition.In Socialnomics, Erik Qualman offers a fascinating look at the impact of social media on business to reveal what the future holds and how businesses can best take advantage of it. He explores how social media is changing the way businesses produce, market, and sell products; how it eliminates inefficient marketing tactics and middlemen; and how businesses are connecting directly with their customers through popular social media platforms.Social media will continue to change the way businesses market products and how consumers and businesses interact with each other. If you're a marketer or business owner, the big question is whether you'll keep up with those changes. Socialnomics is an essential resource for anyone who wants to understand the implications of social media, and how to tap its power to increase sales, cut marketing costs, and communicate directly with consumers.
Full Text Reviews
Appeared in Choice on 2010-11-01:
Qualman (online marketing and e-commerce specialist) presents a collection of upbeat, anecdotal essays about using new social media venues effectively. Coining the term "socialnomics," the popular speaker and consultant conveys the transparency of Web opinions (good or bad) and their effects on the profitability of products and services. He structures the book's presentation in the style of social media messages, so the text lacks depth and substance. Marketing and sales-management professionals will appreciate the discussions of social media concepts, terminology, and adages. Rather than lose potential customers to negative messages on Twitter and Facebook, savvy marketers can use social media to publicize positive customer experiences, Qualman advises. He notes that traditional advertising techniques (pre-Web 1.0) are far less effective in reaching the majority of potential customers and that survival requires leveraging social media. Notes and popular literature references are provided for each chapter, along with summaries. The author's complementary blog, Socialnomics--Social Media Blog , updates the book and illustrates social media concepts. The Social Media Bible, by Lon Safko and David Brake (CH, Sep'09, 47-0374), provides more comprehensive coverage and strategies for implementing social media. Summing Up: Recommended. Practitioners; general readers; undergraduate students at all levels. N. J. Johnson formerly, Metropolitan State University
Reviews
This item was reviewed in:
Choice, November 2010
To find out how to look for other reviews, please see our guides to finding book reviews in the Sciences or Social Sciences and Humanities.
Summaries
Back Cover Copy
Praise for Socialnomics "People with a passion for something can be infectious.It's obvious that Erik Qualman's passion is social media." - Dan Heath, New York Times bestselling author of Made to Stick "Qualman makes a powerful case that social media has forever changed theway we live and do business. Socialnomics helps make sense of it all." - Dr. Stuart Levy, Professor, George Washington University "In Socialnomics, Qualman brilliantly prescribes that the key to social mediasuccess is doing rather than deliberating. This is a must-read for anyone trying to leverage the social graph rather than be squashed by it." - Steve Kaufer, CEO, TripAdvisor "Social media isn't just for the next generation-it's for everygeneration. Whether you're an entrepreneur, a media professional,a college student, or a mom, social media will shape your future. Don't be overwhelmed by it; read Qualman's book instead." - Jane Wooldridge, award-winning journalist, The Miami Herald "The social media revolution has raised new and important questions and isnow interwoven into our lives. Whether you are an executive, a parent, or abasketball coach, Qualman's Socialnomics is a great guide for these issues." - Tom Izzo, Head Basketball Coach, Michigan State University "Social media is one of the most popular activities online today, offeringopportunities for both businesses and individuals to connect with a new audience. Qualman's book, Socialnomics, helps readers understand this behavior." - Chris Maher, President, Hitwise "Marketing is experiencing a profound paradigm shift. In the old paradigm,marketers controlled the conversation with consumers through commissionable media-television, radio, newspapers, and magazines. In the new paradigm, marketers risk being marginalized in the electronic dialogue now taking place in real time. Erik Qualman's Socialnomics offers valuable insights that will aid marketers in regaining some control in the perplexing world of modern communication." - Dr. Eli Cox, Marketing Department Chair, McCombs School of Business "Erik Qualman has a very bright future." - Angelo Pizzo, award-winning writer and producer of Hoosiers and Rudy
Back Cover Copy
Praise for Socialnomics"People with a passion for something can be infectious.It's obvious that Erik Qualman's passion is social media." -Dan Heath, New York Times bestselling author of Made to Stick"Qualman makes a powerful case that social media has forever changed theway we live and do business. Socialnomics helps make sense of it all." -Dr. Stuart Levy, Professor, George Washington University"In Socialnomics, Qualman brilliantly prescribes that the key to social mediasuccess is doing rather than deliberating. This is a must-read for anyone trying to leverage the social graph rather than be squashed by it." -Steve Kaufer, CEO, TripAdvisor"Social media isn't just for the next generation-it's for everygeneration. Whether you're an entrepreneur, a media professional,a college student, or a mom, social media will shape your future.Don't be overwhelmed by it; read Qualman's book instead." -Jane Wooldridge, award-winning journalist,The Miami Herald"The social media revolution has raised new and important questions and isnow interwoven into our lives. Whether you are an executive, a parent, or abasketball coach, Qualman's Socialnomics is a great guide for these issues." -Tom Izzo, Head Basketball Coach, Michigan State University"Social media is one of the most popular activities online today, offeringopportunities for both businesses and individuals to connect with a new audience. Qualman's book, Socialnomics, helps readers understand this behavior." -Chris Maher, President, Hitwise"Marketing is experiencing a profound paradigm shift. In the old paradigm,marketers controlled the conversation with consumers through commissionable media-television, radio, newspapers, and magazines. In the new paradigm, marketers risk being marginalized in the electronic dialogue now taking place in real time. Erik Qualman's Socialnomics offers valuable insights that will aid marketers in regaining some control in the perplexing world of modern communication." -Dr. Eli Cox, Marketing Department Chair, McCombs School of Business"Erik Qualman has a very bright future." -Angelo Pizzo, award-winning writer and producer of Hoosiers and Rudy
Bowker Data Service Summary
Despite popular belief, social media is not just for teenagers, and its economic promise is limitless. Social media is so powerful that it is causing a macro shift in corporate and personal behaviour. This book introduces the concept of Socialnomics and its ability to eliminate inefficient marketing and middlemen.
Main Description
A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future. Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition - Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain - Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites - A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it - Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm. Socialnomics is essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.
Main Description
A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the futureSocial Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition. Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain - Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites - A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firmSocialnomics is essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.
Main Description
A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future.Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business.Brands can now be strengthened or destroyed by the use of social media. Online networking sites are now being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't already using social media in your business strategy, you are already behind your competition. Explores how the concept of "socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers Learn how succesful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firmSocialnomics is essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.
Main Description
A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront. Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition. Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.
Main Description
A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the futureSocial Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront.Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition. Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firmSocialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.
Main Description
Despite popular belief, social media is not just for teenagers. Social media is now the #1 activity on the Internet. The world of social media is so powerful that it is causing a macro shift in corporate and personal behavior. The economic promise social media offers is limitless. This book introduces the concept of Socialnomics and its ability to eliminate inefficient marketing and middlemen. As a result, everything from purchasing a baby carriage, to drafting a will, is easier and cheaper for the consumer and more profitable for the seller. In this book business professionals will learn that in a Socialnomics world, not all great brands will be built from within, but rather they will be built externally through customer feedback on websites and online communities. Socialnomics creates a World of Mouth that far exceeds traditional word of mouth. We live in a global economy partly enabled by social media. This book helps show business professionals the pitfalls to avoid and opportunities to capitalize on. Business professionals will also learn that closer alignment and flexibility between sales, marketing executives and production is no longer a nice to have but is imperative for survival. A good example of this is Comcast on Twitter watching for any complaints and responding to the Comcast user not only with words (customer care) but with action (sales and operations) to quickly resolve the problem. This is like a giant free focus group! 95% of females 18-22 have a Facebook account. 40% of all moms have a MySpace account. Consumers today are influenced more by opinions and referrals of those within their social network than by a 30-second Super Bowl advertisement. As result, Fortune 500 marketing dollars will flow to the customer rather than to NBC or the New York Times. This dramatic shift has begun influencing the way businesses produce, market, and sell. We are quickly moving beyond a Web 2.0 world and are at the beginning of a socioeconomic revolution. Socialnomics is a must read for anyone wanting to harness the power of the social graph rather than be squashed by it.
Main Description
Despite popular belief, social media is not just for teenagers. Social media is now the #1 activity on the Internet. The world of social media is so powerful that it is causing a macro shift in corporate and personal behavior.The economic promise social media offers is limitless. This book introduces the concept of Socialnomics and its ability to eliminate inefficient marketing and middlemen. As a result, everything from purchasing a baby carriage, to drafting a will, is easier and cheaper for the consumer and more profitable for the seller. In this book business professionals will learn that in a Socialnomics world, not all great brands will be built from within, but rather they will be built externally through customer feedback on websites and online communities. Socialnomics creates a World of Mouth that far exceeds traditional word of mouth. We live in a global economy partly enabled by social media. This book helps show business professionals the pitfalls to avoid and opportunities to capitalize on. Business professionals will also learn that closer alignment and flexibility between sales, marketing executives and production is no longer a nice to have but is imperative for survival. A good example of this is Comcast on Twitter watching for any complaints and responding to the Comcast user not only with words (customer care) but with action (sales and operations) to quickly resolve the problem. This is like a giant free focus group! 95% of females 18-22 have a Facebook account. 40% of all moms have a MySpace account. Consumers today are influenced more by opinions and referrals of those within their social network than by a 30-second Super Bowl advertisement. As result, Fortune 500 marketing dollars will flow to the customer rather than to NBC or the New York Times. This dramatic shift has begun influencing the way businesses produce, market, and sell. We are quickly moving beyond a Web 2.0 world and are at the beginning of a socioeconomic revolution. Socialnomics is a must read for anyone wanting to harness the power of the social graph rather than be squashed by it.
Table of Contents
Acknowledgmentsp. xiii
About This Bookp. xv
Introduction: It's a People-Driven Economy, Stupidp. xvii
Word of Mouth Goes World of Mouthp. 1
Social Media = Preventative Behaviorp. 33
What Happens in Vegas Stays on You Tube
Social Media = Braggadocian Behaviorp. 43
"It's All About Me, Me, Me."
Obama's Success Driven by Social Mediap. 61
I Care More about What My Neighbor Thinks than What Google Thinksp. 89
Death of Social Schizophreniap. 119
Winners and Losers in a 140-Character Worldp. 135
Next Step for Companies and The "Glass House Generation"p. 189
Socialnomics Summaryp. 239
Notesp. 245
About the Authorp. 257
Indexp. 259
Table of Contents provided by Ingram. All Rights Reserved.

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