The portable MBA in entrepreneurship /
William D. Bygrave and Andrew Zacharakis, editors.
3rd ed.
Hoboken, NJ : John Wiley & Sons, c2004.
x, 494 p. : ill. ; 26 cm.
0471271543 (alk. paper), 9780471271543 (alk. paper)
More Details
series title
Hoboken, NJ : John Wiley & Sons, c2004.
0471271543 (alk. paper)
9780471271543 (alk. paper)
contents note
The entrepreneurial process / William D. Bygrave -- Opportunity recognition / Jeffry A. Timmons -- Entrepreneurial marketing / Abdul Ali and Kathleen Seiders -- Writing a business plan / Andrew Zacharakis -- Building your pro forma financial statements / Andrew Zacharakis -- Venture capital / William E. Wetzel Jr. -- Debt and other forms of financing / Joel M. Shulman -- External assistance for startups and small businesses / Elizabeth J. Gatewood -- Legal and tax issues / Richard P. Mandel -- Intellectual property / Joseph S. Iandiorio -- Franchising / Stephen Spinelli -- Entrepreneurs and the Internet / Julian E. Lange -- Managing a growing business / Donna Kelley and Ed Marram -- Harvesting your venture : a time for capturing value / William Petty.
catalogue key
Includes bibliographical references and index.
A Look Inside
Full Text Reviews
Appeared in Choice on 1994-05:
This impressive and very practical book on how to start, grow, and harvest a small business includes very helpful information on identifying opportunities, starting up and entering a business, marketing, preparing a successful business plan, getting financing, obtaining venture capital, managing debt, obtaining external assistance, handling legal and tax issues, protecting intellectual property, and franchising. Bygrave, an entrepreneur and leading expert in the field, has written the first chapter. He has delegated the writing of each subsequent chapter to a leading expert in the field on that particular topic. Each chapter is very clearly and interestingly written and includes excellent exhibits and much helpful information. References are also provided for most chapters at the end of the book. This work would make a fine text for courses on small business and entrepreneurship, as it includes information not found in the typical text. Highly recommended for anyone interested in starting or operating a small business, or anyone studying small business management and entrepreneurship. All levels. D. W. Huffmire; University of Connecticut
Appeared in Library Journal on 1994-02-01:
Bygrave ( Venture Capital at the Crossroads , Harvard Business School Pr., 1992), has succeeded admirably in his goal of teaching the art and science of entrepreneurship. He covers all aspects of the entrepreneurial process, including planning a new enterprise, raising capital, marketing strategies, franchising, and dealing with legal and tax issues. This work is rich in detail, providing small business owners and would-be entrepreneurs the information they need to make sound business decisions. Individual chapters are written by academicians and business people. Though some of the charts and analysis may be a bit technical for the neophyte, this is a treasure trove of information for the motivated reader. Recommended for business collections.-- M. Uri Toch, P.L. of Cincinnati & Hamilton Cty., Ohio (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
This item was reviewed in:
Reference & Research Book News, November 2004
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Table of Contents
Prefacep. vii
About the Editorsp. ix
The Entrepreneurial Processp. 1
Opportunity Recognitionp. 29
Entrepreneurial Marketingp. 71
Writing a Business Planp. 107
Building Your Pro Forma Financial Statementsp. 141
Venture Capitalp. 167
Debt and Other Forms of Financingp. 195
External Assistance for Startups and Small Businessesp. 223
Legal and Tax Issuesp. 267
Intellectual Propertyp. 311
Franchisingp. 351
Entrepreneurs and the Internetp. 377
Managing a Growing Businessp. 405
Harvesting Your Venture: A Time for Capturing Valuep. 427
Glossaryp. 455
Notesp. 469
About the Authorsp. 475
Indexp. 483
Table of Contents provided by Ingram. All Rights Reserved.

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