Catalogue


The merchants of cool [videorecording] /
produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston.
imprint
[Alexandria, Va.] : Distributed by PBS Home Video ; Orangeville, ON : Distributed in Canada by McIntyre Media Inc, [2003]
description
1 videodisc (ca. 60 min.) : sd., col. ; 4 3/4 in.
format(s)
DVD
Holdings
More Details
imprint
[Alexandria, Va.] : Distributed by PBS Home Video ; Orangeville, ON : Distributed in Canada by McIntyre Media Inc, [2003]
publisher #
FROL-6909
general note
Originally broadcast as a segment of the television program: Frontline.
performer
Correspondent, Douglas Rushkoff.
abstract
"Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America."--Http://www.pbs.org/wgbh/pages/frontline.
language note
Closed-captioned.
catalogue key
6714308
technical details
DVD.

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