Catalogue


Internet, mail, and mixed-mode surveys : the tailored design method.
Dillman, Don A., 1941-
edition
3rd ed. / Don A. Dillman, Jolene D. Smyth and Leah Melani Christian.
imprint
Hoboken, N.J. : Wiley & Sons, ©2009.
description
xii, 499 pages : illustrations ; 25 cm
ISBN
0471698687, 9780471698685
format(s)
Book
Holdings
More Details
imprint
Hoboken, N.J. : Wiley & Sons, ©2009.
isbn
0471698687
9780471698685
standard identifier
9780471698685
contents note
Turbulent times for survey methodology -- The tailored design method -- Coverage and sampling -- The basics of crafting good questions -- Constructing open- and closed-ended questions -- From questions to a questionnaire -- Implementation procedures -- When more than one survey mode is needed -- Longitudinal and internet panel surveys -- Customer feedback surveys and alternative delivery technologies -- Effects of sponsorship and the data collection organization -- Surveying businesses and other establishments -- Coping with uncertainty.
general note
Revised edition of: Mail and internet surveys / Don A. Dillman. 2nd ed. c2007.
abstract
Now thoroughly updated and revised with information about all aspects of survey research, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition provides professionals with practical "how-to" guidelines--grounded in the most current research--on optimally using the internet, mail, and phone channels to their best advantage. Featuring expanded coverage of online surveys, recognized leaders in the field--author Don Dillman and coauthors Jolene Smyth and Leah Christian--show you: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it; how and when to use mail, telephone, and internet surveys to your maximum advantage; proven techniques to increase response rates; guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys; direction on how to construct effective questionnaires, including consideration of layout; the effects of sponsorship on the response rates of surveys. A complete start-to-finish guide for every researcher to successfully plan and conduct internet, mail, and telephone surveys, this book presents a review of survey research methods, equipping the reader to increase the validity and reliability, as well as response rates, of your surveys.
catalogue key
6655265
 
Includes bibliographical references (pages 458-475) and index.
A Look Inside
About the Author
Author Affiliation
Don A. Dillman, PhD, is Regents Professor and Thomas S. Foley Distinguished Professor of Government and Public Policy and is also on the faculty of the Social and Economic Sciences Research Center and the Department of Sociology at Washington State University Jolene D. Smyth, PhD, is an assistant professor in the Survey Research and Methodology Program and the Department of Sociology at the University of Nebraska-Lincoln. Her primary research interests include survey measurement and nonresponse. She has published several articles relevant to these topics in recent years and continues to explore them in her current research Leah Melani Christian, PhD, is a Research Associate at the Pew Research Center for the People and the Press. Her primary research interests include mixed-mode surveys, questionnaire design, and the impact of technology on survey research
Reviews
Review Quotes
'…a useful and comprehensive guide to designing, developing and managing surveys of all types.' (SRA:News, November 2009).
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Summaries
Back Cover Copy
A comprehensive revision of the definitive guide to developing and conducting effective surveys across all modes Now thoroughly updated and revised with information about all aspects of survey research, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition provides professionals with practical "how-to" guidelines--grounded in the most current research--on optimally using the Internet, mail, and phone channels to their best advantage. Featuring expanded coverage of online surveys, recognized leaders in the field--author Don Dillman and coauthors Jolene Smyth and Leah Christian--show you: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it How and when to use mail, telephone, and Internet surveys to your maximum advantage Proven techniques to increase response rates Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys Direction on how to construct effective questionnaires, including considerations of layout The effects of sponsorship on the response rates of surveys A complete, start-to-finish guide for every researcher to successfully plan and conduct Internet, mail, and telephone surveys, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition presents a succinct and thorough review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your surveys.
Back Cover Copy
A comprehensive revision of the definitive guide to developing and conducting effective surveys across all modes Now thoroughly updated and revised with information about all aspects of survey research, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition provides professionals with practical "how-to" guidelines-grounded in the most current research-on optimally using the Internet, mail, and phone channels to their best advantage. Featuring expanded coverage of online surveys, recognized leaders in the field-author Don Dillman and coauthors Jolene Smyth and Leah Christian-show you: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it How and when to use mail, telephone, and Internet surveys to your maximum advantage Proven techniques to increase response rates Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys Direction on how to construct effective questionnaires, including considerations of layout The effects of sponsorship on the response rates of surveys A complete, start-to-finish guide for every researcher to successfully plan and conduct Internet, mail, and telephone surveys, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition presents a succinct and thorough review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your surveys.
Bowker Data Service Summary
For students, researchers and professionals in all fields who need to effectively plan and conduct surveys, this classic text has been updated to include guidelines on electronic survey methods.
Long Description
A comprehensive revision of the definitive guide to developing and conducting effective surveys across all modesNow thoroughly updated and revised with information about all aspects of survey research, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition provides professionals with practical "how-to" guidelines-grounded in the most current research-on optimally using the Internet, mail, and phone channels to their best advantage.Featuring expanded coverage of online surveys, recognized leaders in the field-author Don Dillman and coauthors Jolene Smyth and Leah Christian-show you:Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer itHow and when to use mail, telephone, and Internet surveys to your maximum advantageProven techniques to increase response ratesGuidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveysDirection on how to construct effective questionnaires, including considerations of layoutThe effects of sponsorship on the response rates of surveysA complete, start-to-finish guide for every researcher to successfully plan and conduct Internet, mail, and telephone surveys, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition presents a succinct and thorough review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your surveys.
Main Description
A complete, start-to-finish guide for every researcher to successfully plan and conduct Internet, mail, and telephone surveys, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition presents a succinct review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your surveys. Now thoroughly updated and revised with information about all aspects of survey research'grounded in the most current research'the new edition provides practical ?how-to? guidelines on optimally using the Internet, mail, and phone channels to your advantage.
Main Description
A complete, start-to-finish guide for every researcher to successfully plan and conduct Internet, mail, and telephone surveys, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition presents a succinct review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your surveys. Now thoroughly updated and revised with information about all aspects of survey research?grounded in the most current research?the new edition provides practical ?how-to? guidelines on optimally using the Internet, mail, and phone channels to your advantage.
Table of Contents
Prefacep. ix
Turbulent Times for Survey Methodologyp. 1
The Tailored Design Methodp. 15
Coverage and Samplingp. 41
The Basics of Crafting Good Questionsp. 65
Constructing Open- and Closed-Ended Questionsp. 107
From Questions to a Questionnairep. 151
Implementation Proceduresp. 234
When More than One Survey Mode Is Neededp. 300
Longitudinal and Internet Panel Surveysp. 331
Customer Feedback Surveys and Alternative Delivery Technologiesp. 353
Effects of Sponsorship and the Data Collection Organizationp. 381
Surveying Businesses and Other Establishmentsp. 402
Coping with Uncertaintyp. 440
Referencesp. 458
Indexp. 477
Table of Contents provided by Ingram. All Rights Reserved.

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