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Don't think of an elephant! : know your values and frame the debate : the essential guide for progressives /
George Lakoff ; foreword by Howard Dean ; introduction by Don Hazen.
imprint
White River Junction, Vt. : Chelsea Green Pub. Co., 2004.
description
xvi, 124 p. ; 22 cm.
ISBN
1931498717 (pbk. : alk. paper)
format(s)
Book
More Details
imprint
White River Junction, Vt. : Chelsea Green Pub. Co., 2004.
isbn
1931498717 (pbk. : alk. paper)
contents note
Theory and application. Framing 101 : how to take back public discourse -- Enter the terminator! -- What's in a word? plenty, if it's marriage -- Metaphors of terror -- Metaphors that kill -- Betrayal of trust : beyond lying -- From theory to action. What the right wants -- What unites progressives -- FAQ -- How to respond to conservatives.
catalogue key
6522654
 
Includes bibliographical references and index.
A Look Inside
About the Author
BIH Author Biography
George Lakoff is Richard and Rhoda Goldman Professor of Cognitive Science and Linguistics at the University of California, Berkeley, and is a founding senior fellow at the Rockridge Institute.* He is one of the world's best-known linguists. His expertise is in cognitive linguistics, the scientific study of the nature of thought and its expression in language. Since the mid-1980s he has been applying cognitive linguistics to the study of politics, especially the framing of public political debate. He is the author of the influential book, Moral Politics: How Liberals and Conservatives Think (second edition, 2002). Since 2002, he has consulted with the leaders of hundreds of advocacy groups on framing issues, lectured to large audiences across the country, run dozens of workshops for activists, spoken regularly on radio talk shows and TV shows, spoken twice at the Democratic Senators' Policy Retreat, consulted with progressive pollsters and advertising agencies, been interviewed at length in the public media, served as a consultant in major political campaigns, and done extensive research for Rockridge. In addition to his work on political thought and language, he has been active in his academic discipline. He has lectured at major universities in dozens of countries around the world. He is currently on the Science Board of the Santa Fe Institute (1995-2001), has served as president of the International Cognitive Linguistics Association and on the Governing Board of the Cognitive Science Society, and is co-director with Jerome Feldman of the Neural Theory of Language Project at the International Computer Science Institute at Berkeley. He is the author of Women, Fire, and Dangerous Things: What Categories Reveal About The Mind (1987) and coauthor of Metaphors We Live By (1980, 2003) [with Mark Johnson], More Than Cool Reason (1989) [with, Mark Turner], Philosophy in the Flesh: The Embodied Mind and Its Challenge To The Western Tradition (1999) [with Mark Johnson], and Where Mathematics Comes From: How the Embodied Mind Brings Mathematics Into Being (2000) [with Rafael Nunez].
Reviews
Review Quotes
"Fascinating insights into why progressives lose good causes and how they can start winning again. You will never listen to a political speech the same way after reading this book."--Tina Brown, Host of CNBC's Topic A with Tina Brown
Publishers Weekly- Lakoff, a cognitive scientist and linguist at Berkeley, believes he knows why conservatives have been so successful in recent years and how progressives like himself can beat them at their own game. This slim book presents a simple, accessible overview of his theory of "moral politics" and a call to action for Democrats mourning November's election results. Lakoff's persuasive argument focuses on two ideas: what he calls "framing," and the opposition of liberals' and conservatives' concepts of the family. Conservatives, he says, have easily framed tax cuts as "tax relief" because of widespread, preexisting views of taxes as burdensome, and liberals have had little success conveying the idea that taxes are a social responsibility. In Lakoff's view, conservatives adhere to a "strict father" model of family, in contrast to liberals' "nurturant parent" view, and he sees this difference as the key to understanding most of the two sides' clashes. His writing is clear and succinct, and he illuminates his theories through easy-to-follow examples from current politics. Although the book has been updated since the election, many of its sections were originally written long beforehand, so some comments are outdated (at one point Lakoff wonders, for example, whether George Bush's support of the gay marriage amendment will help him keep the White House). However, the process of regaining power may be a long one for Democrats, and Lakoff's insights into how to deal with conservatives and appeal to the general public are bound to light a fire under many progressives.
This item was reviewed in:
PW Annex Reviews, December 2004
To find out how to look for other reviews, please see our guides to finding book reviews in the Sciences or Social Sciences and Humanities.
Summaries
Back Cover Copy
Don't Think of an Elephant! is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States. Author George Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways conservatives have framed the issues, and provides examples of how progressives can reframe the debate. Lakoff's years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests. Don't Think of an Elephant! is the definitive handbook for understanding how conservatives think, what their moral values really are, and how to articulate the progressive moral vision to reframe-and reclaim-political discourse. Read it, take action-and help take America back.
Back Cover Copy
Foreword by Howard Dean Introduction by Don Hazen Preface: Reframing Is Social Change Part I: Theory and Application Framing 101: How to Take Back Public Discourse Enter the Terminator! Whatís in a Word? Plenty, if Itís Marriage Metaphors of Terror Metaphors That Kill Betrayal of Trust: Beyond Lying Part II: From Theory to Action What the Right Wants What Unites Progressives FAQ How to Respond to Conservatives
Back Cover Copy
Foreword by Howard Dean Introduction by Don Hazen Preface: Reframing Is Social Change Part I: Theory and Application Framing 101: How to Take Back Public Discourse Enter the Terminator! Whats in a Word? Plenty, if Its Marriage Metaphors of Terror Metaphors That Kill Betrayal of Trust: Beyond Lying Part II: From Theory to Action What the Right Wants What Unites Progressives FAQ How to Respond to Conservatives
Bowker Data Service Summary
'Don't Think of an Elephant' offers analysis of the key issues in the 2004 U.S. election and beyond, discussing how progressives need to better examine issues in order to counter conservative arguments.
Description for Reader
Don't Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate. In this book Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate. Lakoff's years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests. Don't Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States. Read it, take action--and help take America back. DVD Overview If you want to understand the November elections and you'd like to see a change in the future, then watch this DVD! Featuring a lively interview with George Lakoff, television news clips, and illustrative graphics, this is a must-see media tool for everyone who wants to better understand and communicate the progressive agenda. Includes "How to Debate a Conservative," "Know Your Values," and much more. Each DVD includes a summary card of key points. Produced by Educate the Base, LLC. For more information please visit www.winwithlanguage.com.
Long Description
Don't Think of an Elephant!is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate. In this book Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate. Lakoff's years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests. Don't Think of An Elephant!is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States. Read it, take action-and help take America back.
Main Description
Don't Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate. In this book Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate. Lakoff's years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests. Don't Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States. Read it, take action-and help take America back.
Main Description
Don't Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 US election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate. In this book Lakoff explains how conservatives think, and how to counter their arguments. His years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programmes, and why people vote for their values and identities, often against their best interests. Don't Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States.
Main Description
Dont Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 US election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate. In this book Lakoff explains how conservatives think, and how to counter their arguments. His years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programmes, and why people vote for their values and identities, often against their best interests. Dont Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wings stranglehold on political dialogue in the United States
Unpaid Annotation
George Lakoff, UC Berkeley cognitive linguist and author of Moral Politics: How Liberals and Conservatives Think, has emerged as one of the leading progressive voices on the importance of language, the framing of political issues, and how to best define and communicate about values. Lakoff has advised top Democrats, such as Howard Dean, Barack Obama and now John Kerry's team, and appears regularly on television and radio programs, such as "Now" and "All Things Considered." To help progressives in the crucial last weeks before November 2, George Lakoff and Chelsea Green Publishing are taking on the challenge of getting out to all progressives a handbook for how to personally reach out to new and undecided voters, and to articulate a progressive vision for America. This book, Dont Think of an Elephant: Progressive Values and the Framing Wars, will be made available just after the Republican Convention, in early September.
Unpaid Annotation
This is the definitive handbook for progressives to understand and communicate effectively about key political issues.
Table of Contents
Foreword
Introduction
Preface: Reframing Is Social Change
Theory and Application
Framing 101: How to Take Back Public Discourse
Enter the Terminator!
What's in a Word? Plenty, if It's Marriage
Metaphors of Terror
Metaphors That Kill
Betrayal of Trust: Beyond Lying
From Theory to Action
What the Right Wants
What Unites Progressives
FAQ
How to Respond to Conservatives
Table of Contents provided by Ingram. All Rights Reserved.

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