Catalogue


Art Brands : wenn Hunde Beuys fressen = when dogs eat Beuys : eine Sammlung = a collection by Michael Klant /
[Redaktion, Jochen Ludwig, Michael Klant].
imprint
Ostfildern : Hatje Cantz, 2008.
description
119 p. : col. ill. ; 24 cm.
ISBN
3775721169, 9783775721165
format(s)
Book
Holdings
More Details
imprint
Ostfildern : Hatje Cantz, 2008.
isbn
3775721169
9783775721165
general note
Exhibition held at Museum für Neue Kunst, Freiburg im Breisgau, March 1-May 4, 2008.
German and English.
catalogue key
6520658
A Look Inside
Summaries
Long Description
Vermeer chippers, Fontana juice, Giotto candies, Goya noodles, Lichtenstein medicine, Rembrandt toothpaste, Richter spicy fish rolls and Beuys dog food In this amusing volume, published in conjunction with an exhibition at the Museum f r Neue Kunst, Freiburg, German artist and historian Michael Klant introduces us to "art brands," his collection of products named after famous artists throughout history. As the subtitle, If Dogs Eat Beuys, suggests, some of these objects are quite humble. Sometimes they are made by manufacturers who happen to have the same last name as the famous artist, but often they have simply been given these illustrious names so that they will sell better--as with Rembrandt toothpaste, which presumably implies that your teeth will be as brilliant as the seventeenth-century master's paintings. On the serious side: these product names are canny cultural hooks that subliminally play on our knowledge of art in the name of commerce.
Long Description
Vermeer chippers, Fontana juice, Giotto candies, Goya noodles, Lichtenstein medicine, Rembrandt toothpaste, Richter spicy fish rolls and Beuys dog food In this amusing volume, published in conjunction with an exhibition at the Museum für Neue Kunst, Freiburg, German artist and historian Michael Klant introduces us to "art brands," his collection of products named after famous artists throughout history. As the subtitle, If Dogs Eat Beuys, suggests, some of these objects are quite humble. Sometimes they are made by manufacturers who happen to have the same last name as the famous artist, but often they have simply been given these illustrious names so that they will sell better--as with Rembrandt toothpaste, which presumably implies that your teeth will be as brilliant as the seventeenth-century master's paintings. On the serious side: these product names are canny cultural hooks that subliminally play on our knowledge of art in the name of commerce.
Long Description
Vermeer chippers, Fontana juice, Giotto candies, Goya noodles, Lichtenstein medicine, Rembrandt toothpaste, Richter spicy fish rolls and Beuys dog food In this amusing volume, published in conjunction with an exhibition at the Museum fur Neue Kunst, Freiburg, German artist and historian Michael Klant introduces us to "art brands," his collection of products named after famous artists throughout history. As the subtitle, "If Dogs Eat Beuys" suggests, some of these objects are quite humble. Sometimes they are made by manufacturers who happen to have the same last name as the famous artist, but often they have simply been given these illustrious names so that they will sell better--as with Rembrandt toothpaste, which presumably implies that your teeth will be as brilliant as the seventeenth century master's paintings. On the serious side: these product names are canny cultural hooks that subliminally play on our knowledge of art in the name of commerce.
Table of Contents
Prefacep. 4
ArtBrands - A Warehouse Fairy Talep. 6
In the Name of Artp. 10
Consumo, Ergo Sum Artistap. 26
Art, Business, Consumption, and the Eye of the Beholderp. 62
A Rembrandt for $9.95p. 86
Manufacturers and Artistsp. 110
Index of Artists' Namesp. 118
Acknowledgementsp. 119
Photo Creditsp. 119
List of Authorsp. 119
Table of Contents provided by Blackwell. All Rights Reserved.

This information is provided by a service that aggregates data from review sources and other sources that are often consulted by libraries, and readers. The University does not edit this information and merely includes it as a convenience for users. It does not warrant that reviews are accurate. As with any review users should approach reviews critically and where deemed necessary should consult multiple review sources. Any concerns or questions about particular reviews should be directed to the reviewer and/or publisher.

  link to old catalogue

Report a problem