Catalogue


The Merchants of cool [videorecording] /
a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston.
imprint
[Boston, Mass.] : WGBH Educational Foundation : Distributed by PBS Home Video, c2001.
description
1 videocdisc (ca. 60 min.) : sd., col. ; 4 3/4 in.
ISBN
0793690552
format(s)
DVD
Holdings
More Details
imprint
[Boston, Mass.] : WGBH Educational Foundation : Distributed by PBS Home Video, c2001.
isbn
0793690552
standard identifier
841887005562
credits note
Producers, Barak Goodman & Rachel Dretzin; director, Barak Goodman; writer, Rachel Dretzin.
general note
Originally broadcast as a segment of the television program: Frontline.
performer
Correspondent, Douglas Rushkoff.
abstract
"Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America"--Http://www.pbs.org/wgbh/pages/frontline.
catalogue key
6480191
target audience
Not rated ; Closed-captioned for the hearing impaired.
technical details
DVD.

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