Catalogue


Strategic market management /
David A. Aaker.
edition
8th ed.
imprint
Hoboken, NJ : Wiley, 2008.
description
xiii, 322 p. : ill.
ISBN
0470056231, 9780470056233
format(s)
Book
Holdings
Subjects
More Details
imprint
Hoboken, NJ : Wiley, 2008.
isbn
0470056231
9780470056233
catalogue key
6276542
 
Includes bibliographical references and index.
A Look Inside
About the Author
Author Affiliation
David Aaker is professor of Marketing, Emeritus at the Haas School of Business, University of California Berkeley
Summaries
Bowker Data Service Summary
Relevant to strategic management courses as well as market management, this textbook synthesises literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition provides greater emphasis on external market analysis, including the value proposition, product category analysis, and more.
Long Description
"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike." -- Robert L. Joss, Dean of the Graduate School of Business, Stanford University Create successful strategies for today's dynamic business environment It isn't your Dad's (or Mom's) marketplace any more. Business environments once seemed quite stable and simple. Today, every market can be described as dynamic, and you need to adapt your strategies in order to counter the threats and maximize your opportunities. The Eighth Edition of Strategic Market Management is designed to give you the strategic management tools you need to meet the challenges created by the dynamic nature of markets. Using a variety of concepts and methods such as strategic questions, portfolio models, and scenario analysis, the book outlines the five competencies that spark successful, ongoing strategizing: Strategic analysis--With an emphasis on external market analysis, this new edition illustrates a structured approach to understanding the customer, the competitor, and important trends that you can apply to your strategic decision making Stimulating and managing innovation--Understand different types of innovation and deal with the organizational challenges involved in bringing innovations to market Managing multiple businesses--Know how to allocate resources towards businesses of the future and away from businesses that lack growth potential Creating advantage--Take a long-term perspective to develop truly sustainable competitive advantages (SCAs) Developing growth strategies--Gainthe skills to energize, leverage, globalize the business, or create new businesses Significantly revised, with a wealth of new and updated material, Strategic Market Management, 8th Edition remains the most authoritative guide to creating business strategies that will be relevant and compelling to customers, sustainable even in face of competitive attack, and maximize the assets and competencies of your organization.
Main Description
It isn't your Dad's (or Mom's) marketplace any more. Business environments once seemed quite stable and simple. Today, every market can be described as dynamic, and you need to adapt your strategies in order to counter the threats and maximize your opportunities.
Main Description
"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike." -- Robert L. Joss, Dean of the Graduate School of Business, Stanford University Create successful strategies for today's dynamic business environment It isn't your Dad's (or Mom's) marketplace any more. Business environments once seemed quite stable and simple. Today, every market can be described as dynamic, and you need to adapt your strategies in order to counter the threats and maximize your opportunities. The Eighth Edition of Strategic Market Management is designed to give you the strategic management tools you need to meet the challenges created by the dynamic nature of markets. Using a variety of concepts and methods such as strategic questions, portfolio models, and scenario analysis, the book outlines the five competencies that spark successful, ongoing strategizing: Strategic analysis--With an emphasis on external market analysis, this new edition illustrates a structured approach to understanding the customer, the competitor, and important trends that you can apply to your strategic decision making Stimulating and managing innovation--Understand different types of innovation and deal with the organizational challenges involved in bringing innovations to market Managing multiple businesses--Know how to allocate resources towards businesses of the future and away from businesses that lack growth potential Creating advantage--Take a long-term perspective to develop truly sustainable competitive advantages (SCAs) Developing growth strategies--Gain the skills to energize, leverage, globalize the business, or create new businesses Significantly revised, with a wealth of new and updated material, Strategic Market Management, 8th Edition remains the most authoritative guide to creating business strategies that will be relevant and compelling to customers, sustainable even in face of competitive attack, and maximize the assets and competencies of your organization.
Back Cover Copy
"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike." -- Robert L. Joss, Dean of the Graduate School of Business, Stanford University Create successful strategies for today's dynamic business environment It isn't your Dad's (or Mom's) marketplace any more. Business environments once seemed quite stable and simple. Today, every market can be described as dynamic, and you need to adapt your strategies in order to counter the threats and maximize your opportunities. The Eighth Edition of Strategic Market Management is designed to give you the strategic management tools you need to meet the challenges created by the dynamic nature of markets. Using a variety of concepts and methods such as strategic questions, portfolio models, and scenario analysis, the book outlines the five competencies that spark successful, ongoing strategizing: Strategic analysis -With an emphasis on external market analysis, this new edition illustrates a structured approach to understanding the customer, the competitor, and important trends that you can apply to your strategic decision making Stimulating and managing innovation- Understand different types of innovation and deal with the organizational challenges involved in bringing innovations to market Managing multiple businesses -Know how to allocate resources towards businesses of the future and away from businesses that lack growth potential Creating advantage- Take a long-term perspective to develop truly sustainable competitive advantages (SCAs) Developing growth strategies- Gain the skills to energize, leverage, globalize the business, or create new businesses Significantly revised, with a wealth of new and updated material, Strategic Market Management, 8th Edition remains the most authoritative guide to creating business strategies that will be relevant and compelling to customers, sustainable even in face of competitive attack, and maximize the assets and competencies of your organization.
Table of Contents
Strategic Market Management-An Introduction and Overviewp. 1
What Is a Business Strategy?p. 3
Strategic Market Managementp. 10
Marketing and Its Role in Strategyp. 14
Strategic Analysisp. 17
External and Customer Analysisp. 19
External Analysisp. 19
The Scope of Customer Analysisp. 24
Segmentationp. 24
Customer Motivationsp. 29
Unmet Needsp. 33
Competitor Analysisp. 38
Identifying Competitors-Customer-Based Approachesp. 39
Identifying Competitors-Strategic Groupsp. 41
Potential Competitorsp. 44
Competitor Analysis-Understanding Competitorsp. 44
Competitor Strengths and Weaknessesp. 48
Obtaining Information on Competitorsp. 55
Market/Submarket Analysisp. 58
Dimensions of a Market Analysisp. 59
Emerging Submarketsp. 59
Actual and Potential Market Sizep. 62
Market and Submarket Growthp. 64
Market and Submarket Profitability Analysisp. 66
Cost Structurep. 69
Distribution Systemsp. 70
Market Trendsp. 70
Key Success Factorsp. 71
Risks in High-Growth Marketsp. 72
Environmental Analysis and Strategic Uncertaintyp. 78
Technology Trendsp. 80
Consumer Trendsp. 82
Government/Economic Trendsp. 87
Dealing with Strategic Uncertaintyp. 88
Impact Analysis-Assessing the Impact of Strategic Uncertaintiesp. 89
Scenario Analysisp. 90
Internal Analysisp. 95
Financial Performance-Sales and Profitabilityp. 96
Performance Measurement-Beyond Profitabilityp. 98
Strengths and Weaknessesp. 102
Threats and Opportunitiesp. 103
From Analysis to Strategyp. 105
Case Challenges for Part Ip. 108
Trends in Retailingp. 108
The Energy Bar Industryp. 110
Competing Against Wal-Martp. 113
Creating, Adapting, and Implementing Strategyp. 117
Creating Advantage, Synergy, and Strategic Philosophiesp. 119
The Sustainable Competitive Advantagep. 120
The Role of Synergyp. 125
Strategic Philosophiesp. 127
Alternative Value Propositionsp. 138
Business Strategy Challengesp. 139
Alternative Value Propositionsp. 141
Superior Qualityp. 146
Valuep. 150
Building and Managing Brand Equityp. 157
Brand Awarenessp. 158
Brand Loyaltyp. 159
Brand Associationsp. 161
The Brand Identityp. 168
Energizing the Businessp. 176
Energizing the Businessp. 177
Increasing Product Usagep. 178
Branded Differentiatorsp. 182
Branded Energizersp. 185
Leveraging the Businessp. 193
Which Assets and Competencies Can Be Leveraged?p. 194
Brand Extensionsp. 196
Expanding the Scope of the Offeringp. 199
New Marketsp. 200
Evaluating Business Leveraging Optionsp. 201
The Mirage of Synergyp. 203
Creating New Businessesp. 208
The New Businessp. 209
The Innovators Advantagep. 211
Managing Category Perceptionsp. 213
Creating New Business Arenasp. 214
From Ideas to Marketp. 218
Global Strategiesp. 223
Motivations Underlying Global Strategiesp. 224
Expanding the Global Footprintp. 227
Standardization vs. Customizationp. 230
Global Brand Managementp. 233
Strategic Alliancesp. 236
Setting Priorities for Businesses and Brands-The Exit, Milk, and Consolidate Optionsp. 242
The Business Portfoliop. 243
Divestment or Liquidationp. 245
The Milk Strategyp. 249
Prioritizing and Trimming the Brand Portfoliop. 251
Organizational Issuesp. 259
A Conceptual Frameworkp. 260
Structurep. 260
Systemsp. 263
Peoplep. 264
Culturep. 266
Obtaining Strategic Congruencep. 269
The New Corporate CMO: Getting Tractionp. 273
A Recap of Strategic Market Managementp. 276
Case Challenges for Part IIp. 280
Hobart Corporationp. 280
Xerox: The Early Daysp. 282
Dovep. 286
Transformational Innovationsp. 289
Samsung Electronics Intelp. 291
Planning Formsp. 294
Indexp. 309
Table of Contents provided by Ingram. All Rights Reserved.

This information is provided by a service that aggregates data from review sources and other sources that are often consulted by libraries, and readers. The University does not edit this information and merely includes it as a convenience for users. It does not warrant that reviews are accurate. As with any review users should approach reviews critically and where deemed necessary should consult multiple review sources. Any concerns or questions about particular reviews should be directed to the reviewer and/or publisher.

  link to old catalogue

Report a problem