Catalogue


Adland : a global history of advertising /
Mark Tungate.
imprint
London : Kogan Page, 2007.
description
x, 278 p., [16] p. of plates : ill. (some col.) ; 24 cm.
ISBN
0749448377, 9780749448370
format(s)
Book
Holdings
Subjects
More Details
imprint
London : Kogan Page, 2007.
isbn
0749448377
9780749448370
contents note
Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future .
catalogue key
6252527
 
Includes bibliographical references (p. [269]-271) and index.
A Look Inside
First Chapter
Introduction Servants and masters Learning to love advertising An impossible brief The lexicon of advertising 1 Pioneers of persuasion The origins of advertising An industry takes shape Early advertising agencies Arrow to the future The Hopkins approach Lasker's second choice 2 From propaganda to soap The legacy of J. Walter Thompson An onomatopoeic agency Rubicam versus the Depression New sights, new sounds The end of the beginning 3 Madison Avenue aristocracy A British advertising agency in New York The science of selling 4 Creative revolutionaries Thinking small Murderer's row The revolution will be televised 5 The Chicago way An unhurried start Quite a character Cornflakes and cowboys The international era Life after Leo 6 The Brit pack The British hot shop Blockbusters in the basement Lowe and beyond The master planner A Smashing agency The Saatchi saga begins Mrs Thatcher's ad agency 7 Eighties extravagance The Saatchi saga continues Jeans genius from BBH The gentleman copywriter The buccaneers of Venice Beach '1984' and the Super Bowl factor 8 The French connection The father of French advertising The man who said 'Non' Provocation and impact The house that Jacques built TBWA: absolutely European The seeds of disruption 9 European icons The graphic world of Armando Testa Copywriting, Italian style Blood, sweaters and tears The German conundrum 10 Media spins off The 24-carat idea of Gilbert Gross From barter to Zenith Turning back the clock 11 Consolidation incorporated Omnicom: The Big Bang WPP: wired to the world Interpublic: the horizontal ladder Publicis: readjusting the compass Havas: child of the information age 12 Japanese giants A short history of Dentsu Advertising haiku-style Soccer and Shiseido The challenger agency 13 The alternatives Amsterbrand Professional radicals Far from the Madison crowd Driving branded content 14 Dotcom boom and bust 15 Latin spirit The boys from Brazil 1: Washington Olivetto The boys from Brazil 2: Marcello Serpa The reign of Spain 16 International outposts Australia's favourite admen 17 Shooting stars From pop to soda 18 Controversy in Cannes The man behind Cannes Counting the cost 19 New frontiers Asian creativity And so to China 20 The agency of the future Shape-shifting giants
Full Text Reviews
Appeared in Library Journal on 2007-09-15:
Tungate (Fashion Brands) presents a survey of the modern era of advertising. Going back to the early 19th century and taking a global perspective, he provides an excellent introduction to the personalities, agencies, and trends that have shaped a hugely influential industry. Although there are other books that explore this subject or review certain regions or eras, many of them are published by the agencies or holding companies themselves and can be biased in their focus. David Ogilvy's Confessions of an Advertising Man is a classic, but it is clearly written to recruit staff and clients. Tungate is diligently evenhanded, revealing significant trends connecting one era to the next, with his unifying theme being that innovation, independent spirits, and economics have always conspired to destroy what works and replace it with something different-often better, but not always. Potential clients seeking to hire an agency or high school students interested in majoring in communications, marketing, web development, or advertising should consider this an essential read. Recommended for general circulation libraries with even modest business sections.-Stephen Turner, Turner & Assocs., Abingdon, PA (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
Reviews
Review Quotes
"Writing an entire history of advertising around the world is clearly an ambitious project. Tungate pulls it off and has published a rare beast: a highly readable yarn that would also make a good textbook for aspiring ad folk." - Jonah Bloom, Advertising Age, Sept 2007 See anexcerpton the American Educational Foundation website!
"Writing an entire history of advertising around the world is clearly an ambitious project. Tungate pulls it off and has published a rare beast: a highly readable yarn that would also make a good textbook for aspiring ad folk." -- Jonah Bloom, Advertising Age , Sept 2007
"Writing an entire history of advertising around the world is clearly an ambitious project. Tungate pulls it off and has published a rare beast: a highly readable yarn that would also make a good textbook for aspiring ad folk." -- Jonah Bloom, "Advertising Age," Sept 2007
"[H]eady, well-researched gem... a handy, entertaining and insightful guide to the past and future of the ad world." -- Publishers Weekly , August 2007, starred review
"For the first time in Ad Land someone has attempted to tell the entire saga, and that's why this book is significant. Not only is this book a fascinating insight into the people tat made ad land a wonderful place to work, it is a kick up the back to those of us that want it to stay that way by adequately facing up to the challenges it faces. And while you won't be giving this book to your father for Christmas, if you work in ad land you will walk a little taller having it." Adliterate.com
"[H]eady, well-researched gem... a handy, entertaining and insightful guide to the past and future of the ad world." - Publishers Weekly , August 2007, starred review
"[A]n excellent introduction to the personalities, agencies, and trends that have shaped a hugely influential industry." - Library Journal, Sept 2007, starred review
"[A]n excellent introduction to the personalities, agencies, and trends that have shaped a hugely influential industry." -- Library Journal , Sept 2007, starred review
"[A]n excellent introduction to the personalities, agencies, and trends that have shaped a hugely influential industry." -- Library Journal, Sept 2007, starred review "[H]eady, well-researched gem... a handy, entertaining and insightful guide to the past and future of the ad world." -- Publishers Weekly , August 2007, starred review "Writing an entire history of advertising around the world is clearly an ambitious project. Tungate pulls it off and has published a rare beast: a highly readable yarn that would also make a good textbook for aspiring ad folk." -- Jonah Bloom, Advertising Age, Sept 2007
"A great story - full of character, fun and life." Kevin Roberts, CEO Worldwide, Saatchi & Saatchi "The story of the best advertising told with the accuracy of the best journalism and with the style of the best literature." Washington Olivetto, President, W/Brasil "A terrific book: intelligently written and thoroughly researched. A must for anyone interested in the history of advertising." Sir Alan Parker "Immensely readable." Sir Martin Sorrell, CEO, WPP "Tungate argues effectively that the prevalence and effectiveness of a given country's advertising is commensurate with that country's entire economy; media enthusiasts and professionals will find this a handy, entertaining and insightful guide to the past and future of the ad world." Publishers Weekly "A great read." AdPulp "Adland puts the industry into perspective and provides an insight into the future." Business Executive "For the first time in Ad Land someone has attempted to tell the entire saga, and that's why this book is significant. Not only is this book a fascinating insight into the people that make Ad Land a wonderful place to work, it is a kick up the back to those of us that want it to stay that way by adequately facing up to the challenges it faces. And while you won't be giving this book to your father for Christmas, if you work in ad land you will walk a little taller having it." Adliterate.com "Useful for students." CNBC European Business
"A great story - full of character, fun and life." Kevin Roberts, CEO Worldwide, Saatchi & Saatchi "The story of the best advertising told with the accuracy of the best journalism and with the style of the best literature." Washington Olivetto, President, W/Brasil "A terrific book: intelligently written and thoroughly researched. A must for anyone interested in the history of advertising." Sir Alan Parker "Immensely readable." Sir Martin Sorrell, CEO, WPP "Tungate argues effectively that the prevalence and effectiveness of a given country's advertising is commensurate with that country's entire economy; media enthusiasts and professionals will find this a handy, entertaining and insightful guide to the past and future of the ad world." Publishers Weekly "A great read." AdPulp "Adland puts the industry into perspective and provides an insight into the future." Business Executive "For the first time in Ad Land someone has attempted to tell the entire saga, and that's why this book is significant. Not only is this book a fascinating insight into the people that make Ad Land a wonderful place to work, it is a kick up the back to those of us that want it to stay that way by adequately facing up to the challenges it faces. And while you won't be giving this book to your father for Christmas, if you work in ad land you will walk a little taller having it." Adliterate.com
"A great story - full of character, fun and life." Kevin Roberts, CEO Worldwide, Saatchi & Saatchi "The story of the best advertising told with the accuracy of the best journalism and with the style of the best literature." Washington Olivetto, President, W/Brasil "A terrific book: intelligently written and thoroughly researched. A must for anyone interested in the history of advertising." Sir Alan Parker "Immensely readable." Sir Martin Sorrell, CEO, WPP
This item was reviewed in:
PW Annex Reviews, August 2007
Library Journal, September 2007
To find out how to look for other reviews, please see our guides to finding book reviews in the Sciences or Social Sciences and Humanities.
Summaries
Main Description
Let's face it: advertising is one of those industries that make you itch to pull back the curtain and take a look behind the scenes. Adland does just that. It takes a global view of the development of advertising, and using first-hand accounts from key figures it takes a hard look into the future of advertising as well. The book includes brand new interviews with many of the key players who shaped the world of advertising from the 1950s onwards, including: Jean-Marie Dru, President and CEO, TBWA; Phil Dusenberry, BBDO creative legend; John Hegarty, Chairman and Worldwide Creative Director, BBH; Maurice Levy, President, Publicis Group; George Lois, Madison Avenue art direct Washington Olivetto, South America's most famous adman; Sir Alan Parker, film director, who talks about his early career in advertising in the 1970s; Emanuele Pirella, Italian copywriting guru; Keith Reinhard, Chairman Emeritus of DDB Worldwide; Kevin Roberts, CEO Worldwide, Saatchi & Saat Sir Martin Sorrell, CEO, WPP; Cilla Snowball, Chairman, AMV.BBDO. Book jacket.
Main Description
Adland is a ground-breaking examination of modern advertising, from its origins in the 19th century, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Main Description
Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Long Description
Adland is a ground-breaking examination of modern advertising, from its origins in the 19th century to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from print, radio, and television advertisements to the opportunities afforded by digital media -- podcasting, text messaging, and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in international advertising, including Tom Bernadin, CEO of Leo Burnett; Jean-Marie Dru, President and CEO of TBWA Worldwide; and John Hegarty, Chairman of BartleBogleHegarty. Exploring the roots of the advertising industry in New York and London, and going on to cover Western Europe and the emerging markets of Eastern Europe, Asia, and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Description for Bookstore
Adland explores advertising from a global perspective, delving briefly into the origins of modern advertising in the 19th century and moving forward to explore the evolution of the current advertising landscape.
Bowker Data Service Summary
'Adland' examines the current state of modern advertising, from its origins in the 19th century, to the evolution of the current advertising landscape. Looking at key developments in copy adverts, radio, television, and the explosion of digital media, Mark Tungate offers an overview of this continually-developing field.
Table of Contents
Acknowledgementsp. ix
Introductionp. 1
Pioneers of persuasionp. 9
The origins of advertisingp. 10
An industry takes shapep. 11
Early advertising agenciesp. 14
Arrow to the futurep. 16
The Hopkins approachp. 18
Lasker's second choicep. 20
From propaganda to soapp. 23
The legacy of J. Walter Thompsonp. 24
An onomatopoeic agencyp. 27
Rubicam versus the Depressionp. 29
New sights, new soundsp. 32
The end of the beginningp. 35
Madison Avenue aristocracyp. 37
A British advertising agency in New Yorkp. 39
The science of sellingp. 45
Creative revolutionariesp. 49
Thinking smallp. 54
Murderers' rowp. 56
The revolution will be televisedp. 59
The Chicago wayp. 65
An unhurried startp. 66
Quite a characterp. 69
Cornflakes and cowboysp. 71
The international erap. 74
Life after Leop. 76
The Brit packp. 79
The British hot shopp. 80
Blockbusters in the basementp. 83
Lowe and beyondp. 85
The master plannerp. 88
A smashing agencyp. 90
The Saatchi saga beginsp. 93
Mrs Thatcher's ad agencyp. 95
Eighties extravagancep. 99
The Saatchi saga continuesp. 101
Jeans genius from BBHp. 103
The gentleman copywriterp. 108
The buccaneers of Venice Beachp. 112
'1984' and the Super Bowl factorp. 114
The French connectionp. 119
The father of French advertisingp. 121
The man who said 'Non'p. 123
Provocation and impactp. 125
The house that Jacques builtp. 127
TBWA: absolutely Europeanp. 131
The seeds of disruptionp. 134
European iconsp. 139
The graphic world of Armando Testap. 140
Copywriting, Italian stylep. 143
Blood, sweaters and tearsp. 146
The German conundrump. 149
Media spins offp. 155
The 24-carat idea of Gilbert Grossp. 156
From barter to Zenithp. 158
Turning back the clockp. 160
Consolidation incorporatedp. 163
Omnicom: The Big Bangp. 163
WPP: wired to the worldp. 168
Interpublic: the horizontal ladderp. 173
Publicis: readjusting the compassp. 176
Havas: child of the information agep. 179
Japanese giantsp. 185
A short history of Dentsup. 186
Advertising haiku-stylep. 189
Soccer and Shiseidop. 191
The challenger agencyp. 193
The alternativesp. 197
Amsterbrandp. 198
Professional radicalsp. 203
Far from the Madison crowdp. 207
Driving branded contentp. 209
Dotcom boom and bustp. 213
Latin spiritp. 219
The boys from Brazil 1: Washington Olivettop. 220
The boys from Brazil 2: Marcello Serpap. 223
The reign of Spainp. 225
International outpostsp. 229
Australia's favourite admenp. 233
Shooting starsp. 237
From pop to sodap. 239
Controversy in Cannesp. 243
The man behind Cannesp. 245
Counting the costp. 247
New frontiersp. 249
Asian creativityp. 251
And so to Chinap. 252
The agency of the futurep. 257
Shape-shifting giantsp. 262
Conclusionp. 267
Referencesp. 269
Indexp. 273
Table of Contents provided by Ingram. All Rights Reserved.

This information is provided by a service that aggregates data from review sources and other sources that are often consulted by libraries, and readers. The University does not edit this information and merely includes it as a convenience for users. It does not warrant that reviews are accurate. As with any review users should approach reviews critically and where deemed necessary should consult multiple review sources. Any concerns or questions about particular reviews should be directed to the reviewer and/or publisher.

  link to old catalogue

Report a problem