Catalogue

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Global consumer behavior /
edited by Chantal Ammi.
imprint
London ; Newport Beach, CA : ISTE, c2007.
description
xvi, 280 p.
ISBN
9781905209637
format(s)
Book
Holdings
More Details
added author
imprint
London ; Newport Beach, CA : ISTE, c2007.
isbn
9781905209637
catalogue key
6122905
 
Includes bibliographical references and index.
A Look Inside
Reviews
This item was reviewed in:
Reference & Research Book News, August 2007
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Summaries
Back Cover Copy
Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global. The main aim of the book is to enhance the reader's knowledge - especially from a multidisciplinary perspective rather than from an individual functional perspective - of international consumer behaviour. It also explores the role of globalization in the evolving world of the new technology sector and provides an overview of the development of international consumer behavior from historical, geographical and social perspectives, while focusing on new technology products and services. Professionals, students and researchers working in the fields of new technologies and information and communication technologies (ICT) as well as specialists of marketing and management are the target audience for this book. At the same time, the book will be pitched at a level so as to also appeal to a more general readership interested in globalization.
Long Description
This study provides an overview of the development of international consumer behavior from historical, geographical, and social perspectives and explores the role of globalization in the quickly changing technology sector, focusing on new technology products and services. It presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every level, from local to global.
Main Description
Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global.The main aim of the book is to enhance the reader's knowledge especially from a multidisciplinary perspective rather than from an individual functional perspective of international consumer behaviour. It also explores the role of globalization in the evolving world of the new technology sector and provides an overview of the development of international consumer behavior from historical, geographical and social perspectives, while focusing on new technology products and services.Professionals, students and researchers working in the fields of new technologies and information and communication technologies (ICT) as well as specialists of marketing and management are the target audience for this book. At the same time, the book will be pitched at a level so as to also appeal to a more general readership interested in globalization.
Main Description
Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global.The main aim of the book is to enhance the reader's knowledge - especially from a multidisciplinary perspective rather than from an individual functional perspective - of international consumer behaviour. It also explores the role of globalization in the evolving world of the new technology sector and provides an overview of the development of international consumer behavior from historical, geographical and social perspectives, while focusing on new technology products and services.Professionals, students and researchers working in the fields of new technologies and information and communication technologies (ICT) as well as specialists of marketing and management are the target audience for this book. At the same time, the book will be pitched at a level so as to also appeal to a more general readership interested in globalization.
Table of Contents
Introduction.
Topics of Themes.
E-travel Agents Selling to Ethnic Customers
Local Advertizing over the Product Life Cycle: the product-consumer relationship in the international context
Culture and Diversity: a New Approach of Management
Is Behavior Prone to Social Influence?
Applications at the National Level.
The Gender Approach to Understanding Time-saving Durables Buying: Tunisian women in 2000
The Cultural Impact on Changes in Consumption: Lithuania and Bulgaria
Country of Origin: Perceptions and Attitudes of Portuguese Consumers
Consumer Shopping Behavior Online: the Case of Spanish Web Users
The New, Improved, Indian Consumer
Globalization and Consumer Behavior: A Case Study of Cell Phone Users in India
Factors Affecting Technology Adoption in India: A Consumer-based View
Chinese Culture and Chinese Consumer Behavior
Modeling the Indicators of Purchasing Behavior toward Counterfeits: An Exploratory Study in China
List of Authors.
Index.
Table of Contents provided by Publisher. All Rights Reserved.

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