Catalogue


Changing consumer cultures of modern Egypt : Cairo's urban reshaping /
by Mona Abaza.
imprint
Leiden ; Boston : Brill, c2006.
description
xix, 309 p. : ill. ; 25 cm.
ISBN
9004152776 (hbk.), 9789004152779 (hbk.)
format(s)
Book
Holdings
More Details
author
imprint
Leiden ; Boston : Brill, c2006.
isbn
9004152776 (hbk.)
9789004152779 (hbk.)
catalogue key
6101774
 
Includes bibliographical references and index.
A Look Inside
About the Author
Author Affiliation
Mona Abaza teaches currently at the American University in Cairo.
Full Text Reviews
Appeared in Choice on 2007-06-01:
This welcome addition to the dearth of Middle Eastern consumption studies is provocative, thoughtful, and filled with beautiful photographs, illustrations, and advertisements. Abaza (American Univ. of Cairo) covers developments from the birth of the Westernized department store in the late 19th century to the arrival of new shopping malls, gated communities, urban cafes, and globalized modes of consumption at the turn of this century. Nevertheless, at times the work seems to lack grounding in historical context. The book's strength lies in the decades after 1952. Abaza insightfully argues that certain segments of the old elite survived the Nasserist revolution through skillfully maneuvered marriage and work alliances that were celebrated in summer vacations and other forms of conspicuous consumption in the 1960s, laying the groundwork for Sadat's infitah policies and the groundswell of consumerism that would take place under Mubarak in the eighties and nineties. Abaza also tackles difficult subjects, including Islamic fashion, sexuality, dating, and the future of consumerism in Egypt. She weaves personal experience, interviews, and empirical evidence, as well as her own groundbreaking study of Egyptian shopping malls, into this fascinating text. Summing Up: Highly recommended. All levels/libraries. M. L. Russell formerly, East Carolina University
Reviews
Review Quotes
' This welcome addition to the dearth of Middle Eastern consumption studies is provocative, thoughtful, and filled with beautiful photographs, illustrations, and advertisements.'Reviewed in CHOICE, June 2007
This item was reviewed in:
Reference & Research Book News, February 2007
Choice, June 2007
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Summaries
Main Description
This book consists of a collage of images that attempts to convey the transformation of consumer culture and how it is related to the urban reshaping of the city of Cairo to meet with the demands of globalisation. Analyzing the shift from socialist economy to the opening up of Egypt s economy, and how this has affected everyday life of the middle classes, the author touches on various themes such as the general changing lifestyles and conspicuous consumption, the spread of mobile phones, and coffee shops, the gated communities and secondary resorts. The folklorisation of culture through the flowering tourist industry, the expansion of local crafts, plastic surgery and the body as a site of consumption are all analysed. Although being influenced by the discourse of the Frankfurt school on the culture industry, this work attempts to highlight the paradoxes pertaining to the democratising effects of consumer culture without denying the growing flagrant class polarisation.
Description for Reader
Sociologists, historians, Middle East specialists, cultural studies specialists and all those who are nterested in integrating visual art with sociological investigation.
Long Description
This book consists of a collage of images that attempts to convey the transformation of consumer culture and how it is related to the urban reshaping of the city of Cairo to meet with the demands of globalisation. Analyzing the shift from socialist economy to the opening up of Egypt's economy, and how this has affected everyday life of the middle classes, the author touches on various themes such as the general changing lifestyles and conspicuous consumption, the spread of mobile phones, and coffee shops, the gated communities and secondary resorts. The folklorisation of culture through the flowering tourist industry, the expansion of local crafts, plastic surgery and the body as a site of consumption are all analysed. Although being influenced by the discourse of the Frankfurt school on the culture industry, this work attempts to highlight the paradoxes pertaining to the democratising effects of consumer culture without denying the growing flagrant class polarisation.
Main Description
In a collage of images the author attempts to convey the transformation of consumer culture and how it is related to the urban reshaping of the city of Cairo to meet with the demands of globalisation. Evidently Cairo's urban reshaping is taking place by
Table of Contents
Acknowledgementsp. xi
Glossaryp. xv
Introductionp. 1
Inter-Personal and Inter-Textual Negotiationsp. 7
The Organization of the Bookp. 14
Consumer Culture in Divided Cairop. 21
Segregated Citiesp. 23
City-Mallsp. 28
Back to Cairop. 30
How to Emulate the Asian Tigers?p. 31
Beirutp. 33
Dubaip. 36
The Virtual City and its Doublep. 38
Consumer Studies in the Middle East: The Blind Spotp. 43
Globalization and Landscapes Comparedp. 53
The Public Sphere and Public Spacesp. 54
The Emerging of the Public Sphere and "Spaces"p. 64
Les Grands Magasins: Forgotten Early Egyptian Consumerismp. 70
The Social Life of Mallsp. 80
A New Public Spherep. 83
Memoriesp. 89
The Ideal and Nasr Companiesp. 90
Bauhausp. 96
Continuitiesp. 101
Transformations/Metamorphosis in Continuityp. 107
Household Consumptionp. 111
Shoppingp. 116
Fashion in the 1960'sp. 122
The Language of Fashionp. 127
Readings and Private Lessonsp. 130
Birthdaysp. 132
Living in Zamalekp. 133
The Move to Mohandessinp. 138
The Sixties' Leisure Classesp. 141
Servantsp. 150
Bitaqat al-Tamwin (Ration Cards) and the Servantsp. 151
Boasting Wealthp. 155
A New Consumer Culturep. 165
The Cappuccino Egyptianizedp. 168
Baladi Qahwas (Popular Coffee Houses) in Mallsp. 170
Resortsp. 172
Orascomp. 175
Eating Out (McDonald's in Cairo)p. 178
Differing Notions of Beauty and Consumer Culturep. 184
Fashion Todayp. 189
Affandiyas versus Galabeyyasp. 193
Islamic and Ethnic Chicp. 198
Shahira Mehrez's Search for Identity through the Galabeyyap. 204
Jewelleryp. 210
Arts and Craftsp. 212
Authenticity in Fashion and Folklorizationp. 216
The Flowering of the Art Marketp. 217
Salons and Paintingsp. 224
Cairo's Shopping Malls the Urban Reshapingp. 229
New Dating Patternsp. 233
Youth, Sexuality and New Spacesp. 238
The Official Discourse on 'Ashwa'iyyat (slums)p. 242
Bulaqp. 248
Madinat Nasr (Nasr City)p. 261
Nasr City: The Army and Mallsp. 268
How to Spend Time in Polluted Cairop. 274
Popular versus "Chic" Mallsp. 279
Economic Recession and the Future of Consumerismp. 283
Conclusionp. 287
Bibliographyp. 295
Indexp. 305
Table of Contents provided by Ingram. All Rights Reserved.

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