Catalogue


Absolute beginner's guide to podcasting /
George Colombo, Curtis Franklin, Jr.
imprint
Indianapolis, Ind. : Que, c2006.
description
xvi, 240 p. : ill. ; 24 cm.
ISBN
0789734559 (pbk.)
format(s)
Book
Holdings
More Details
added author
imprint
Indianapolis, Ind. : Que, c2006.
isbn
0789734559 (pbk.)
general note
Includes index.
catalogue key
5817428
A Look Inside
Excerpts
Introduction or Preface
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Introduction or Preface
Introduction Introduction Welcome to Podcasting Once in a while, something comes along that changes the way we think about communicating between people and groups. Desktop publishing did this in the 1980s, and the World Wide Web did it in the 1990s. Here in the first decade of the new millennium, podcasting--recorded programs distributed over the Internet and listened to on MP3 players such as the Apple iPod--may well be one of these important "somethings." In this book, we're going to teach you how to make a successful podcast happen, from planning through syndication, packaging, and marketing. We'll be taking a hands-on approach, walking you through the process of recording and editing a program, bundling it up for others to see, and then doing the web-based work necessary to send it flying out to your waiting public. Now, after that talk about being hands-on, you'll notice that we spend some time talking about planning before we have you sit down in front of the microphone. The big reason for this is that we've found planning to be the key to reaching the end of the process with a podcast you're happy with. For most of us, keeping track of recording issues and staring at a microphone will be enough of a challenge without having to simultaneously figure out what we're going to talk about. Even when spontaneity and fun are the goals (and why shouldn't they be?), having a rough game plan will make everything much easier. The good news for all of us is that, with a few very basic tools and techniques in hand, creating a good podcast is pretty darned easy. The odds are pretty good that you already have most of the pieces you need to get started, and coming up with the pieces to fill in the blanks should be simple and inexpensive. In this book, we'll tell you where these very basic pieces will serve you throughout your podcasting career, and where it makes sense to spend a little more money to get a much greater impact. We're also going to talk about some of the techniques that radio personalities and recording engineers have known about for years--the basic "tricks" that will let you control how your podcast sounds and eliminate most of the "amateur" mistakes that can distract listeners from the most important aspect of your podcast--the content. MP3 players are ultraportable, and we'll teach you how to take your podcast into the field, so your listeners can follow along as you go to events, look for wildlife, or meet interesting folks on the street. After you've recorded your podcast and edited it into the form you're happy with, we'll teach you how to package it up with the various bits of text and other information listeners will need when they want to find the file. We'll talk about how to get files onto a server, what syndication is all about, and what you'll want the website on which your podcast lives to look like. Once you start podcasting, you'll be creating intellectual property, so we'll talk about both sides of this issue--how to protect the rights to your intellectual property while respecting the rights of others. Now, we're not giving legal advice, but we will point you at key resources and share some of the generally accepted rules on using and protecting creative works. Most people will see podcasting as an interesting hobby, but some folks are interested in going beyond a hobby and learning how to make money in podcasting, or use podcasting for their business. We'll look at the issues you'll face as you work with advertisers, sponsors, and subscribers. Finally, we'll share a list of some popular and influential podcasts so you can go out and hear what other podcasters are doing in their recordings. Whether you want to make a podcast that's funny or dramatic, serious or frivolous, profitable or just for fun, you're going to see that it's easy to build a podcast that introduces listeners you've never met to the sound of your voice and the force of your ideas. It's going to be fun--let's get started. Copyright Pearson Education. All rights reserved.
Introduction or Preface
= 0) {slash = '\';} else {slash = '/';}openLoc = figLoc.substring(0, figLoc.lastIndexOf(slash) + 1);while (pPage.substring(0,3) == '../') {openLoc = openLoc.substring(0, openLoc.lastIndexOf(slash, openLoc.length - 2)+ 1);pPage = pPage.substring(3, pPage.length + 1);}popUpWin =window.open('','popWin','resizable=1,scrollbars=1,location=0,toolbar=0,width=525,height=394');figDoc = popUpWin.document;zhtm= ' ' + pPage + ' ';zhtm += ' ';zhtm += ' ';zhtm += ' ';zhtm += '' + pPage.substring(pPage.lastIndexOf('/') + 1, pPage.length) + '';zhtm += ' ';figDoc.write(zhtm);figDoc.close();}// modified 3.1.99 RWE v4.1 --> Introduction Introduction Welcome to PodcastingOnce in a while, something comes along that changes the way we think about communicating between people and groups. Desktop publishing did this in the 1980s, and the World Wide Web did it in the 1990s. Here in the first decade of the new millennium,podcasting--recorded programs distributed over the Internet and listened to on MP3 players such as the Apple iPod--may well be one of these important "somethings."In this book, we're going to teach you how to make a successful podcast happen, from planning through syndication, packaging, and marketing. We'll be taking a hands-on approach, walking you through the process of recording and editing a program, bundling it up for others to see, and then doing the web-based work necessary to send it flying out to your waiting public.Now, after that talk about being hands-on, you'll notice that we spend some time talking about planning before we have you sit down in front of the microphone. The big reason for this is that we've found planning to be the key to reaching the end of the process with a podcast you're happy with. For most of us, keeping track of recording issues and staring at a microphone will be enough of a challenge without having to simultaneously figure out what we're going to talk about. Even when spontaneity and fun are the goals (and why shouldn't they be?), having a rough game plan will make everything much easier.The good news for all of us is that, with a few very basic tools and techniques in hand, creating a good podcast is pretty darned easy. The odds are pretty good that you already have most of the pieces you need to get started, and coming up with the pieces to fill in the blanks should be simple and inexpensive. In this book, we'll tell you where these very basic pieces will serve you throughout your podcasting career, and where it makes sense to spend a little more money to get a much greater impact.We're also going to talk about some of the techniques that r
First Chapter

Introduction

Welcome to Podcasting

Once in a while, something comes along that changes the way we think about communicating between people and groups. Desktop publishing did this in the 1980s, and the World Wide Web did it in the 1990s. Here in the first decade of the new millennium, podcasting—recorded programs distributed over the Internet and listened to on MP3 players such as the Apple iPod—may well be one of these important "somethings."

In this book, we're going to teach you how to make a successful podcast happen, from planning through syndication, packaging, and marketing. We'll be taking a hands-on approach, walking you through the process of recording and editing a program, bundling it up for others to see, and then doing the web-based work necessary to send it flying out to your waiting public.

Now, after that talk about being hands-on, you'll notice that we spend some time talking about planning before we have you sit down in front of the microphone. The big reason for this is that we've found planning to be the key to reaching the end of the process with a podcast you're happy with. For most of us, keeping track of recording issues and staring at a microphone will be enough of a challenge without having to simultaneously figure out what we're going to talk about. Even when spontaneity and fun are the goals (and why shouldn't they be?), having a rough game plan will make everything much easier.

The good news for all of us is that, with a few very basic tools and techniques in hand, creating a good podcast is pretty darned easy. The odds are pretty good that you already have most of the pieces you need to get started, and coming up with the pieces to fill in the blanks should be simple and inexpensive. In this book, we'll tell you where these very basic pieces will serve you throughout your podcasting career, and where it makes sense to spend a little more money to get a much greater impact.

We're also going to talk about some of the techniques that radio personalities and recording engineers have known about for years—the basic "tricks" that will let you control how your podcast sounds and eliminate most of the "amateur" mistakes that can distract listeners from the most important aspect of your podcast—the content.

MP3 players are ultraportable, and we'll teach you how to take your podcast into the field, so your listeners can follow along as you go to events, look for wildlife, or meet interesting folks on the street. After you've recorded your podcast and edited it into the form you're happy with, we'll teach you how to package it up with the various bits of text and other information listeners will need when they want to find the file. We'll talk about how to get files onto a server, what syndication is all about, and what you'll want the website on which your podcast lives to look like.

Once you start podcasting, you'll be creating intellectual property, so we'll talk about both sides of this issue—how to protect the rights to your intellectual property while respecting the rights of others. Now, we're not giving legal advice, but we will point you at key resources and share some of the generally accepted rules on using and protecting creative works.

Most people will see podcasting as an interesting hobby, but some folks are interested in going beyond a hobby and learning how to make money in podcasting, or use podcasting for their business. We'll look at the issues you'll face as you work with advertisers, sponsors, and subscribers. Finally, we'll share a list of some popular and influential podcasts so you can go out and hear what other podcasters are doing in their recordings.

Whether you want to make a podcast that's funny or dramatic, serious or frivolous, profitable or just for fun, you're going to see that it's easy to build a podcast that introduces listeners you've never met to the sound of your voice and the force of your ideas. It's going to be fun—let's get started.


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Summaries
Bowker Data Service Summary
This handbook guides readers through podcasting, including steps to create and syndicate a podcast, specific products and services required, podcast design and structure, reaching wide audiences, and more.
Main Description
Step-by-step guidance for aspiring podcasters, covering podcast design, creation, syndication, and more.
Long Description
Has anyone ever told you that you should be on radio? While radio can be hard to break into, podcasting lets you put your voice and talents to work to create your own broadcast to be distributed over the Internet to millions of people. "Absolute Beginner' s Guide to Podcasting" is the aspiring podcaster' s handbook. Authors George Colombo and Curtis Franklin will guide you through creating, editing, and syndicating your podcast, from the kinds of equipment you need to how to design a podcast that will reach the widest audience possible to legal issues faced by podcasters. You' ll also learn how to: Design a podcast that grabs - and keeps - an audience! Choose the right tools - recording software, microphones, and other equipment Create an engaging show persona - podcasting is more than just talking! Craft your ' cast into a show worth listening to with post-production secrets of the pros Set up a web page and RSS feed that will allow listeners to subscribe to your podcast Efffectively promote your podcast The tips inside "Absolute Beginner' s Guide to Podcasting" will guide you towards creating a fun and successful podcast.
Main Description
Has anyone ever told you that you should be on radio? While radio can be hard to break into, podcasting lets you put your voice and talents to work to create your own broadcast to be distributed over the Internet to millions of people. Absolute Beginner's Guide to Podcastingis the aspiring podcaster's handbook. Authors George Colomboand Curtis Franklinwill guide you through creating, editing, and syndicating your podcast, from the kinds of equipment you need to how to design a podcast that will reach the widest audience possible to legal issues faced by podcasters. You'll also learn how to: Design a podcast that grabs - and keeps - an audience! Choose the right tools - recording software, microphones, and other equipment Create an engaging show persona - podcasting is more than just talking! Craft your 'cast into a show worth listening to with post-production secrets of the pros Set up a web page and RSS feed that will allow listeners to subscribe to your podcast Efffectively promote your podcast The tips inside Absolute Beginner's Guide to Podcastingwill guide you towards creating a fun and successful podcast.
Table of Contents
Introduction
Welcome to Podcasting
The Basics
An Overview of Podcasting
Podcasting Is Radio As You''ve Always Loved It-Only Better How Podcasting Works The Basic Steps for Creating a Podcast Getting Inside the Listener Experience Download and Install "Pod-catching" Software Find the Podcasts You Want and Subscribe to Them Listen to Your Podcasts in "The Real World" The Differences Between Radio and Podcasting Podcasting Time-shifts the Radio Experience Your Podcast Isn''t Restricted by Programming Constraints Podcasts Persist
Creating A Compelling Podcast
Guidelines for Designing a Killer Podcast. Begin with Your Listeners in Mind The First Step in Defining Your Listener Drilling Down Another Level Designing a Show That''s Right for Your Listeners Crafting the Best Overall Sound for Your Podcast Choosing the Right Length How Frequently Should You Post Your Shows? Practice, Test, Practice Some More Getting Feedback on Your Practice ''Casts
The Components of Your Podcast. The Voice(s) on Your Podcast Your Show Host Persona Do You Need (or Want) a Co-Host? Conducting Interesting Interviews Using Music Skillfully Sound Effects Balancing Quality and "Realism" Unpredictability (Within a Framework)
Strategies for Planning Each Show. The Basics of Show Preparation It Allows You to Approach Each Show More Confidently It Improves the Flow of Your Podcast It Guarantees You Won''t Overlook Something You Wanted to Talk About It Makes Post-Production Easier Time-Tested Show Prep Techniques The ABC Technique (Always Be Clipping!) Collect More Than You Need (Way More!) The Usual Suspects Design the Flow of Your Show Don''t Forget the Funny Stuff Avoiding the Cardinal Sin of Podcasting
Creating a Positive Feedback Loop with Your Listeners. Don''t Podcast in a Vacuum Your Show Notes/Blog Email Strategies Accepting Audio Feedback Show Feedback Line Skype And Furthermore...
Setting Up Your Studio. The Hardware and Accessories You''ll Need Choosing a Computer Platform: Windows, Macintosh, or Linux Windows Macintosh Linux Headphones Closed-ear (Isolation) Headphones Open-ear Headphones In-ear Headphones Microphones Cables A Mixing Board Recording in the Field Portable Recorders Accessories for Field Recording Microphones for Field Recording Windscreens Cameras Working with Ambient Noise The Software You''ll Need Recording Software Audio Editing Software FTP Software Budgeting for Bandwidth
Recording Your Podcast
It''s Showtime! Recording Tips and Techniques Interviewing Guests on Your Podcast How Long Should You Keep Your Files?
Recording in the Field Working with Ambient Noise
Processing and Posting Your Podcast. Editing Techniques Thinking in Tracks It''s Time to Fade Building Blocks for a Podcast Decisions on Edit Points Mixing Techniques Extending Our Loops Building on the Cross-Fade To Clean or Not to Clean Cut It Out Filters for Clarity What You Need to Know About ID3 Tags Making Tags More Useful Using FTP Services That Will Make Your Podcasting Easier Liberated Syndication (www.libsyn.com) Feedburner (www.feedburner.com) Podshow.com (www.podshow.com) Odeo (www.odeo.com) Hosting Companies
Distributing Your Podcast To Listeners
Public Syndication. An Overview of RSS A Bit of History RSS and Beyond Enclosure Tags Thinking About Your Server Preparing Your Podcast for Syndication Getting Listed
In-House Syndication. Secure Distribution to a Targeted Audience Controlling Access to the RSS Feed Your Own Private Network When In-house Syndication Is Appropriate Education Customer Communications Faith-based Organizations Political Organizations Simple In-house Syndication Strategies Security Through Obscurity Limits on Limitations Privacy Matters
Day-To-Day Issues You''ll Face As A Podcaster
Promoting Your Podcast
Get Your Podcast Listed Getting Listed in iPodder Podcast Alley iPodderX.org Beyond the First-tier Directories Tap into the Podcasting Community Hang Out Around Podcasting''s Virtual Water Cooler Promote Podcas
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