Catalogue


Word of mouse : the new age of networked media /
Jim Banister.
imprint
Chicago : Agate, c2004.
description
216 p. : ill. ; 24 cm.
ISBN
0972456260 (hardcover)
format(s)
Book
Holdings
More Details
imprint
Chicago : Agate, c2004.
isbn
0972456260 (hardcover)
contents note
Misunderstanding media -- The dot calm -- Understanding media -- Organizing media -- Networked media -- All business is show business -- The humanode -- The value net -- Traders in our midst -- Symphonic literacy and the feminine touch -- Media in motion.
general note
Includes index.
catalogue key
5248139
A Look Inside
About the Author
Author Affiliation
Jim Banister is a veteran media industry executive who's worked with Time Warner, the Walt Disney Company, Steven Spielberg's Survivors of the Shoah project, and the BBC
Full Text Reviews
Appeared in Publishers Weekly on 2004-07-05:
Banister, a media industry consultant, suggests that networked media-most especially, the Internet-is still in its earliest stages, with greater levels of connectivity yet to come. His argument, though rich in McLuhanesque theory, has a foundation solid enough for any bottom-line businessman to grasp: successful companies need to create "communities" of consumers who possess the "symphonic literacy" to fully participate in new forms of media while the companies find ways to turn that participation into a financial transaction. Some elements, such as access to the network, may go down in price or even become free, as companies are forced to respond to consumer expectations. The online auction site eBay is held up as a "near-perfect paradigm" of the networked experience, but Banister also points toward the entertainment industry, where electronic gamers are already discovering interactive "storyforming" and "storydwelling." The future gazing takes an odd turn, though, when Banister starts enthusing about "a living or conscious web of man," the next stage of evolution, which will change us into "humanodes," consuming and producing media with equal agility. A proclamation that networked media are "feminine" and will restore a transcendental cultural balance may alienate readers who simply want a financial edge. Readers of Wired magazine will find it all old hat, while the subject and corporate emphasis will be of limited appeal to a general audience. Agent, Jayne Rockmill. (Aug. 15) (c) Copyright PWxyz, LLC. All rights reserved
Reviews
This item was reviewed in:
Kirkus Reviews,
Publishers Weekly, July 2004
Booklist, September 2004
ForeWord Magazine, November 2004
To find out how to look for other reviews, please see our guides to finding book reviews in the Sciences or Social Sciences and Humanities.
Summaries
Bowker Data Service Summary
Calling the Internet the 'adolescent development stage of a specific lineage of media networked media', media consultant Banister surveys the changes wrought by this development and reflects on the business opportunities presented.
Main Description
"Jim Banister is a media luminary whose unconventional thinking breaks through the clutter of technobabble and unrealistic strategies."-Richard Reid, president, Nortel Networks-Emerging Markets "Jim Banister is one of our most provocative and original thinkers. Instead of hype he offers insight. Instead of theory he offers practical ways of thinking about networked media that are of immediate strategic value. And he's entertaining, too."-Robert Mittman, director, Institute for the Future A forward-looking account of how digital technology is leading us ever deeper into a new age of "networked media," expediting unprecedented communication, creativity and productivity in the workplace, as well as enriching our daily lives. Jim Banister is a veteran media industry executive who's worked with the Walt Disney Company, Steven Spielberg's Survivors of the Shoah project, the BBC and Warner Brothers New Media. He has advised numerous companies on media strategy, and presently is developing XQuest, a cross-pollination of electronic games and television, for USA Network.
Table of Contents
Introduction--Learning From the Pastp. 1
Misunderstanding Mediap. 7
The Dot Calmp. 23
Understanding Mediap. 49
Organizing Mediap. 63
Networked Mediap. 77
All Business is Show Businessp. 91
The Humanodep. 105
The Value Netp. 125
Traders in Our Midstp. 139
Symphonic Literacy and the Feminine Touchp. 173
Media in Motionp. 193
Indexp. 211
Table of Contents provided by Rittenhouse. All Rights Reserved.

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