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Doing business in the new China : a handbook and guide /
Birgit Zinzius.
imprint
Westport, CT : Praeger, 2004.
description
xiv, 237 p.
ISBN
0275980316 (alk. paper)
format(s)
Book
Holdings
More Details
imprint
Westport, CT : Praeger, 2004.
isbn
0275980316 (alk. paper)
catalogue key
5236458
 
Includes bibliographical references and index.
A Look Inside
Full Text Reviews
Appeared in Choice on 2005-03-01:
Drawing from her life and work experiences in Asia, Europe, and the US, Zinzius (international business consultant) provides a detailed look at today's business environment in China. The volume's four long chapters present an array of useful facts and figures. Chapter 1 discusses China's unparalleled economic growth, WTO membership, culture including Confucianism, business do's and taboos, and ways of negotiating. The next chapter deals with accessing the market and getting started with a Chinese company, addressing topics such as business strategy, structure, and employees; the practice of "saving face"; and money and foreign currency. The third chapter continues with a discussion of management issues, legal regulations, market and marketing, and culture-based influences on Chinese firms. The last chapter focuses on cross-cultural topics, briefly covering Chinese history, education, leisure, and cuisine and dining customs. The book also contains a checklist and salary model for expatriates working in China. This handbook provides a thorough overview of conducting business in China and will be a valuable resource for managers, investors, and consultants as well as academics and advanced students. ^BSumming Up: Highly recommended. Upper-division undergraduate through professional collections. J. W. Leonard Miami University
Reviews
Review Quotes
'œThe book's ability to combine both "hard" and "soft" information in mutual support means that the business practicioner is well equipped with the Chinese roadmap to success.'' Journal of Asian Business
"The book's ability to combine both "hard" and "soft" information in mutual support means that the business practicioner is well equipped with the Chinese roadmap to success."- Journal of Asian Business
'œThis book provides a detailed picture of today's China as it actually is, based on fact and experience. It shows why going into the Chinese market is not only important, but a success-oriented move, and it explains why one should not wait for political or humanitarian changes, which may not occur in the way the West is expecting. It is a handbook for investors, managers, entrepreneurs, consultants, and specialists.'' Abstracts of Public Administration, Development and Environment.
"This book provides a detailed picture of today's China as it actually is, based on fact and experience. It shows why going into the Chinese market is not only important, but a success-oriented move, and it explains why one should not wait for political or humanitarian changes, which may not occur in the way the West is expecting. It is a handbook for investors, managers, entrepreneurs, consultants, and specialists."- Abstracts of Public Administration, Development and Environment.
'œThis handbook provides a thorough overview of conducting business in China and will be a valuable resource for managers, investors, and consultants as well as academics and advanced students. Highly recommended. Upper-division undergraduate through professional collections.'' Choice
"This handbook provides a thorough overview of conducting business in China and will be a valuable resource for managers, investors, and consultants as well as academics and advanced students. Highly recommended. Upper-division undergraduate through professional collections."- Choice
This item was reviewed in:
Choice, March 2005
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Summaries
Bowker Data Service Summary
This handbook has been written for anyone intending to do business in China. The author provides a careful analysis of the Chinese market, particularly of the structural differences between it & Western markets, & combines practical business experience with a deep understanding of Chinese culture.
Long Description
China's economy, despite recently weathered challenges, continues to prove attractive to foreign investors, expanding businesses, and entrepreneurs seeking global opportunities. This handbook has been written for anyone with an interest in doing business in China, including the consultants and specialists who work with global companies, but it is far more than an introduction to the Chinese market. Combining a deep knowledge of Chinese culture with her recent experience and continuing work with managers who do business in this sleeping economic superpower, the author brings out the nuances in everything she writes about, e.g., the distinctions among Chinese in income, target market, and geographic region. She demonstrates how Western notions of market segmentation, for example, may be fatally flawed when applied indiscriminately to the same demographically selected categories of Chinese consumers. Investing in China is not some "get rich quick" scheme. Only those who take the time to fully and thoroughly understand the Chinese market, and how that market is likely to interact with their products or services, will demonstrate the patience necessary to achieve success.
Long Description
China's economy, despite recently weathered challenges, continues to prove attractive to foreign investors, expanding businesses, and entrepreneurs seeking global opportunities. This handbook has been written for anyone with an interest in doing business in China, including the consultants and specialists who work with global companies, but it is far more than an introduction to the Chinese market. Combining a deep knowledge of Chinese culture with her recent experience and continuing work with managers who do business in this sleeping economic superpower, the author brings out the nuances in everything she writes about, e.g., the distinctions among Chinese in income, target market, and geographic region. She demonstrates how Western notions of market segmentation, for example, may be fatally flawed when applied indiscriminately to the same demographically selected categories of Chinese consumers. Investing in China is not some get rich quick scheme. Only those who take the time to fully and thoroughly understand the Chinese market, and how that market is likely to interact with their products or services, will demonstrate the patience necessary to achieve success.
Unpaid Annotation
This handbook has been written for anyone with an interest in doing business in China. Combining a deep knowledge of Chinese culture with her recent experience and continuing work with managers who do business in this sleeping economic superpower, the author brings to bear a thorough analysis of subtle nuances in the Chinese market, making this book appropriate even for long-time China investors.
Table of Contents
Going Chinap. 1
Unparalleled economic growthp. 2
China business in the twenty-first centuryp. 16
China business and intercultural communicationp. 42
To do's and taboos in Chinap. 50
Ways of negotiationp. 66
The Chinese company - getting startedp. 83
Strategies to access the marketp. 83
Founding a companyp. 99
Qualified employees : foundation for successp. 106
The face : an essential conceptp. 121
Money and foreign currencyp. 129
The Chinese company - keeping it runningp. 135
Management problems - preprogrammed?p. 135
Legal regulationsp. 152
The market and marketingp. 164
A better understanding of the Chinesep. 180
Cross-cultural managementp. 189
China's history : cultural knowledge as a management toolp. 189
Educationp. 197
Leisure timep. 200
Chinese foodp. 202
Banquets - seating arrangements - toasts - delegationsp. 203
Feng shuip. 209
Table of Contents provided by Blackwell. All Rights Reserved.

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