Burn your business plan! : what investors really want from entrepreneurs /
by David E. Gumpert.
Needham, MA : Lauson Publishing, c2002.
xii, 178 p. ; 23 cm.
More Details
Needham, MA : Lauson Publishing, c2002.
contents note
Preface -- Acknowledgments -- Introduction : Investor relations for entrepreneurs -- Part I : Perspectives on business planning -- Raising money in an age of high anxiety : why investors have business plan phobia ; Ask the wrong question and you'll get the wrong answer--where we've gone wrong in thinking about business plans ; Is planning a useful exercise? What the research shows -- Part II : Seven actions you should take before preparing a business plan -- Look inward : what is your startup karma? ; Presentation : giving form to your ideas ; Compose a synopsis ; Develop meaningful and hard-hitting financials ; Build a web site that demonstrates your business model ; Use publicity to attract investor attention ; Touch the marketplace -- Part III : Business planning and the investment process -- What you're selling and what investors are buying : capitalize on investor psychology ; Teaming up with AOL for love and money : a case study ; Best investor relations approach for you.
general note
Includes index.
catalogue key
A Look Inside
Full Text Reviews
Appeared in Choice on 2003-05-01:
Author and entrepreneur Gumpert challenges the impact of a traditional business plan in successfully obtaining venture capital. He does not deny the importance of a thorough business plan to an organization's success; rather, he suggests that contemporary investors look beyond the business plan to an entrepreneur's proven performance and ability to provide a powerful presentation as a prerequisite to financing. The book's 13 short, easy-to-read chapters are divided into two sections: "Perspectives on Business Planning," and "Seven Actions You Should Take before Preparing a Business Plan." In a step-by-step fashion, Gumpert covers topics such as the proposal package, financial documents, the use of a Web site, using publicity to attract investors, effective negotiations and investor relations, and investor psychology. Three appendixes provide a summary of research about professional investors, a research study on business planning, and a synopsis of items that should be included in a business plan. Anyone interested in the entrepreneurial process will find this book valuable. ^BSumming Up: Recommended. General readers; undergraduates at all levels; practitioners. S. R. Kahn University of Cincinnati
This item was reviewed in:
Choice, May 2003
To find out how to look for other reviews, please see our guides to finding book reviews in the Sciences or Social Sciences and Humanities.
Table of Contents
Prefacep. III
Acknowledgmentsp. 1
Introduction: Investor Relations for Entrepreneursp. 3
Perspectives on Business Planningp. 9
Raising Money in an Age of High Anxiety: Why Investors Have Business Plan Phobiap. 11
The Real Worldp. 12
The Underlying Issuesp. 14
Corrupted Processp. 18
Some Examplesp. 20
The Messagesp. 24
Costly Implicationsp. 25
Ask the Wrong Question and You'll Get the Wrong Answer--Where We've Gone Wrong in Thinking About Business Plansp. 27
If it Seems too Good to be True...p. 29
So Why Do We Keep Doing Business Plans?p. 30
Why We do Itp. 32
What's the Problem?p. 34
Is Planning a Useful Exercise? What the Research Showsp. 37
Some Scary Implicationsp. 39
Surprising Research Resultsp. 40
What's the Problem?p. 42
Learning from Celebritiesp. 43
Seven Actions You Should Take Before Preparing a Business Planp. 47
Look Inward: What Is Your Startup Karma?p. 49
For Love or Money?p. 50
Karma and Your Businessp. 52
Questions to Ask Yourselfp. 53
What Investors Really Want to Knowp. 54
The Entire Packagep. 55
The Presentation: Giving Form to Your Ideasp. 59
Getting Readyp. 60
Twelve Questionsp. 62
Recycling Opportunityp. 68
Compose a Synopsisp. 69
An Executive Summaryp. 71
A Query Letterp. 71
Bringing the Two Togetherp. 72
An Examplep. 74
Your Synopsisp. 75
Develop Meaningful and Hard-Hitting Financialsp. 79
The Financial Packagep. 80
Putting It Togetherp. 86
Example Financial Documentsp. 89
Build a Web Site That Demonstrates Your Business Modelp. 99
Typical Scenariosp. 101
What Every Web Site Must Accomplishp. 104
What You Don't Want from a Web Sitep. 107
Putting It All Togetherp. 108
Use Publicity to Attract Investor Attentionp. 109
The Power of Publicityp. 111
Making Publicity Happenp. 112
Leverage Your Successp. 116
How Should You Handle the PR Function Ongoing?p. 117
Touch the Marketplacep. 119
Why Demonstrating Demand Is So Importantp. 121
Ten Ways to Demonstrate Demandp. 121
Turning Investors' Headsp. 126
Business Planning and the Investment Processp. 129
What You're Selling and What Investors Are Buying: Capitalize on Investor Psychologyp. 131
Human Naturep. 134
Investor Secretsp. 135
The Bottom Linep. 136
Dilution and the Economics of Investingp. 137
The Proper Reaction to Investor Interestp. 138
Teaming Up with AOL for Love and Money: A Case Studyp. 141
The Introductory Pitchp. 146
The Big Pitchp. 148
Key Ingredientsp. 153
The Best Investor Relations Approach for Youp. 155
Meeting Investorsp. 156
Impressing Investorsp. 159
Negotiating Effectivelyp. 161
And What About That Plan?p. 163
Summary of Professional Investor Researchp. 165
Research Study of Business Planningp. 169
What All Business Plans Must Coverp. 173
Indexp. 175
Table of Contents provided by Ingram. All Rights Reserved.

This information is provided by a service that aggregates data from review sources and other sources that are often consulted by libraries, and readers. The University does not edit this information and merely includes it as a convenience for users. It does not warrant that reviews are accurate. As with any review users should approach reviews critically and where deemed necessary should consult multiple review sources. Any concerns or questions about particular reviews should be directed to the reviewer and/or publisher.

  link to old catalogue

Report a problem