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SAP : inside the secret software power = SAP-die heimliche Software-Macht, Wie ein mittellstandisches Unternehmen den Weltmarkt eroberte /
Gerd Meissner.
New York : McGraw-Hill, 2000.
xviii, 238 p. : ill. ; 23 cm.
More Details
New York : McGraw-Hill, 2000.
general note
"Translated from the German by Jurgen Ulrich Lorenz"--T.p. verso.
Contains "Preface to the U.S. Edition" on p.vii-ix.
catalogue key
Includes bibliographical references (p. 213-215) and index.
A Look Inside
Table of Contents
Preface to the U.S. Editionp. vii
Preface: SAP--The Opportunity for Globalizationp. xi
Introduction: The October 1996 Plunge of SAP's Stockp. xv
Development Phase, 1972-1980p. 1
Start-up--Leaving IBM's Open-Plan Officep. 3
Growth Phase--"We Learned with Each Implementation"p. 18
Products, Services, and Markets--Core Competenciesp. 41
SAP R/3--Product Development and Customersp. 43
Positioning in the High-End Market Segmentp. 59
Success in the United States--The Klaus Factorp. 76
Systems Implementation--"Being Sold Down the River"p. 108
Corporate Culture--The Beehive in Walldorfp. 134
Publicityp. 149
SAP and the Media--A Critical Relationshipp. 151
Outstanding Performance for Shareholdersp. 161
Washing Dirty Linen in Public--The Resignation of Cofounder Hans-Werner Hectorp. 170
Outlook on the Futurep. 181
On Friendly Terms with Microsoftp. 183
Application Software for the Internet--Emitting Sparksp. 188
Epiloguep. 197
Sources and Acknowledgmentsp. 201
Company Historyp. 203
On-line Sourcesp. 209
Bibliographyp. 213
SAP Addressesp. 217
Indexp. 231
Table of Contents provided by Syndetics. All Rights Reserved.

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