Catalogue


A war of words : Chicano protest in the 1960s and 1970s /
John C. Hammerback, Richard J. Jensen, and Jose Angel Gutierrez.
imprint
Westport, Conn. : Greenwood Press, c1985.
description
x, 187 p. --
ISBN
0313248257 (lib. bdg. : alk. paper)
format(s)
Book
Holdings
More Details
imprint
Westport, Conn. : Greenwood Press, c1985.
isbn
0313248257 (lib. bdg. : alk. paper)
general note
Includes index.
catalogue key
3331392
 
Bibliography: p. [173]-178.
A Look Inside
Full Text Reviews
Appeared in Choice on 1986-05:
Hammerback, Jensen, and Gutierrez attempt to fill a lucuna in the race relations literature by focusing upon the leaders of the Mexican-American protest movements of the 1960s and 1970s. The rhetoric of four Chicano artists is examined, albeit in an unsystematic and superficial manner. The social, cultural, historical, and socioeconomic conditions of Hispanics are fleetingly presented. A short biographical sketch is drawn for each of the activists: Reies Lopez Tijerina, Cesar Chavez, Rodolfo ``Corky'' Gonzalez, and Jose Angel Gutierrez (one of the authors). Because Hammerback and Jensen are in speech communication, the ``rhetoric'' of each of the leaders is examined, but the treatment is shallow. Attempts are made to focus upon rhetorical themes such as Hispanic values of family, religion and manhood; on stylistic techniques, including imagery and parallelism; on transitions; on poetry; and on terms such as Chicano, Aztlan, and La Raza. The analysis is thin and haphazard. Important questions are ignored or dismissed, e.g., was the protest due to the charismatic leaders or the adverse situations of the followers? Why did the protests disappear while the bad conditions remained? What is the future of Hispanic protest? The book also briefly presents the response of moderate Mexican-American leaders: Henry B. Gonzalez, Eligio de la Garza, Edward R. Roybal, Manuel Lujan Jr., and Joseph M. Montoya. The topic deserves a better treatment and the bibliographic essay would be a place to start. As both social science and an analysis of the rhetoric of charismatic leaders the book fails. An old joke concludes that a camel is a horse designed by a committee; A War of Words is a two humper.-A.E. Roberts, Texas Tech University
Reviews
Review Quotes
'œA War of Words fills a void in contemporary rhetorical scholarship. Hammerback, Jensen and Gutierrez have done an important service to the discipline.'' Rhetoric Society Quarterly
"A War of Words fills a void in contemporary rhetorical scholarship. Hammerback, Jensen and Gutierrez have done an important service to the discipline."- Rhetoric Society Quarterly
This item was reviewed in:
Choice, May 1986
To find out how to look for other reviews, please see our guides to finding book reviews in the Sciences or Social Sciences and Humanities.
Summaries
Long Description
The authors analyze the rhetorical discourse characteristic of the Chicano protest movement of the sixties and seventies, focusing on four prominent activists, Cesar Chavez, Rodolfo Corky Gonzalez, Jose Angel Gutierrez, and Reies Lopez Tijerina. How these militant spokesmen employed their extensive skill with words is closely examined and analyzed. In the process, much about the nature, function, and meaning of the Chicano protest movement becomes clear. Similarities and differences in their rhetorical styles are discussed, as are their different backgrounds, personalities, goals, audiences, and the issues they addressed. Included is an analysis of the themes, appeals, and symbols they popularized in ther personal vision of what America ought to be for Chicanos. The volume also contains an essay by Jose Angel Gutierrez, an essay on the counter-rhetoric and ideology of other Mexican-American leaders of the time, and a bibliographic essay.
Long Description
The authors analyze the rhetorical discourse characteristic of the Chicano protest movement of the sixties and seventies, focusing on four prominent activists, Cesar Chavez, Rodolfo "Corky" Gonzalez, Jose Angel Gutierrez, and Reies Lopez Tijerina. How these militant spokesmen employed their extensive skill with words is closely examined and analyzed. In the process, much about the nature, function, and meaning of the Chicano protest movement becomes clear. Similarities and differences in their rhetorical styles are discussed, as are their different backgrounds, personalities, goals, audiences, and the issues they addressed. Included is an analysis of the themes, appeals, and symbols they popularized in ther personal vision of what America ought to be for Chicanos. The volume also contains an essay by Jose Angel Gutierrez, an essay on the counter-rhetoric and ideology of other Mexican-American leaders of the time, and a bibliographic essay.

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