Media matters : everyday culture and political change /
John Fiske.
Rev. ed.
Minneapolis : University of Minnesota Press, c1996.
xi, 304 p. : ill. ; 23 cm.
0816624631 (pb : acid-free paper)
More Details
Minneapolis : University of Minnesota Press, c1996.
0816624631 (pb : acid-free paper)
catalogue key
Includes bibliographical references (p. 291-295) and index.
A Look Inside
Full Text Reviews
Appeared in Choice on 1995-06:
Fiske has tried to analyze what he calls "nonracist racism" in racial, sexual, and economic conflicts of the contemporary US as played out in key media events of the early 1990s. A "white, male, middle-class, and middle-aged" writer, Fiske (Univ. of Wisconsin-Madison) wants to reduce racism, to mitigate its effects, and to learn how to avoid practicing it. He warns that despite the Civil Rights Movement, antidiscrimination laws, and affirmative action programs, the nation has not reduced racism but merely changed its forms. Analyzing the Murphy Brown-Dan Quayle debate, the Clarence Thomas-Anita Hill hearings, and the South-Central Los Angeles riots, Fiske finds that racism originates in whiteness and that the three events reveal racist strategies in varying degrees. Readers learn about the emergence of "today's woman" and the sidelining of "yesterday's man." A chapter titled "Blackstream Knowledge: Genocide" discusses the "counter-knowledge" among some African Americans that AIDS was intentionally engineered in the government biowarfare research program and deliberately introduced into Africa and Black America as a covert form of population control. The 16-page prologue discusses the O.J. Simpson affair, an event that includes all the "culturalcurrents" Fiske traced in the first three chapters of the book. Fiske needs a succinct statement defining exactly what he is trying to do here. If his purpose is to bring White and Black America closer or to help White America better understand Black America, he has failed. Upper-division undergraduate and above. R. L. Fischer; University of North Dakota
Unpaid Annotation
In the expanded paperback edition of this highly acclaimed book, media critic John Fiske looks at how the fierce battle over cultural meaning is negotiated in American popular culture.
Table of Contents
List of Sidebars
Introductionp. 1
Events and a Metaphorp. 1
A Chronologyp. 14
Murphy Brown, Dan Quayle, and the Family Row of the Yearp. 21
"Today's Woman" and Family Valuesp. 25
Class and Family Valuesp. 29
Race and Family Valuesp. 37
Whitenessp. 41
Abortion and Family Valuesp. 53
Gay and Lesbian Issuesp. 57
Hyperrealityp. 61
Multiaxialityp. 65
Figuring Peoplep. 67
Hearing Anita Hill (and Viewing Bill Cosby)p. 75
Racial Sexual Articulationsp. 79
Gender Articulationsp. 86
Articulations of Classp. 89
Articulations of Alliancesp. 92
Black Figures: Clarence Thomas and Bill Cosbyp. 97
Race and "Today's Woman": Clair Huxtable, Anita Hill, Murphy Brownp. 104
Not The Cosby Showp. 114
Black Bartp. 121
Los Angeles: A Tale of Three Videosp. 125
Rodney King and Stacey Koon: Power Workingp. 126
Reginald Denny and Damian Williams Race at Workp. 149
Latasha Harlins and Soon Ja Du: Consuming Racep. 159
Blackstream Knowledge: Genocidep. 191
Technostrugglesp. 217
Videotechp. 218
Audiotechp. 227
Hierarchies and Multiplicitiesp. 235
The Scanscape of Fearp. 240
Epiloguep. 235
Notesp. 277
Selected Bibliographyp. 291
Indexp. 297
Table of Contents provided by Blackwell. All Rights Reserved.

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