Catalogue


Demography for business decision making /
Louis G. Pol, Richard K. Thomas.
imprint
Westport, Conn. : Quorum, 1997.
description
x, 270 p. : ill.
ISBN
1567200141 (alk. paper)
format(s)
Book
Holdings
More Details
author
imprint
Westport, Conn. : Quorum, 1997.
isbn
1567200141 (alk. paper)
catalogue key
1276710
 
Includes bibliographical references and index.
A Look Inside
Full Text Reviews
Appeared in Choice on 1998-01:
This highly technical but practical work attempts to link the abstract world of demographic research with the practical implications of that research for business decision making. In today's business environment there is broad use of and wide access to disparate information sources. Demographic information has been recognized as particularly valuable in the development and implementation of marketing strategies as well as forecasting and planning for broader based business decision making. Demography is now even more important because of the changing structure of business organizations and their use of outsourcing and consultants to perform tasks previously fulfilled by corporate managers. Pol (Univ. of Nebraska) and Thomas (Medical Services Research Group) provide useful coverage of fundamental topics, including migration, fertility, mortality and morbidity, population measurements, and estimates and projections in business demography. As the relationship between demography and business evolves further, demographic data and studies will be firmly embedded in the business curriculum. This pioneering text is a first step in illuminating what will become an essential component of business decision making. Upper-division undergraduate through professional. S. A. Schulman; CUNY Kingsborough Community College
Reviews
Review Quotes
'œDemography for Business Decisions Making is an excellent primer on business demographics. ...there is much here of value to anyone using demographic data in a commercial context. Overall, the book provides thought-provoking ideas for advanced practitioners trying to expand their technical repertoire.'' Business Geographics
'œThis is an excellent book for long-tern business planners, business decision makers, and academic professors and researchers.'' Journal of Consumer Marketing
'œThis highly technical but practical work attempts to link the abstract world of demographic research with the practical implications of that research for business decision making.... Demographic information has been recognized as particularly valuable in the development and implementation of marketing strategies as well as forecasting and planning for broader based business decision making. Demography is now even more important because of the changing structure of business organizations and their use of outsourcing and consultants to perform tasks previously fulfulled by corporate managers. Pol and Thomas provide useful coverage of fundamental topics, including migration, fertility, mortality and morbidity, population measurements, and estimates and projections in business demography. As the relationship between demography and business evolves further, demographic data and studies will be firmly mebedded in the business curriculum. This pioneering text is a first step in illuminating what will become an essential component of business decision making.'' Choice
This item was reviewed in:
Choice, January 1998
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Summaries
Long Description
Demography as a discipline is now at the point where its relevance to business decision making is indisputable--and top business management knows this. People who lack an understanding of state-of-the-art demographic techniques, and who cannot adapt to new ways of thinking prompted by demography and demographers, will find themselves significantly disadvantaged in today's competitive business environment. Pol and Thomas thus provide practitioners and students alike with a concise but intensive introduction to the concepts and methods of business demography. They chronicle current demographic trends and explain their meaning for business. With numerous examples drawn from business and industry, they make clear that business demography is truly a decision-making science. Pol and Thomas introduce basic concepts, then present an overview of recent and future demographic trends. They elaborate on the application of current demographic methods to planning and marketing in the contemporary business environment, and illustrate their points with numerous charts, maps, and sidebars. Pol and Thomas provide many examples of real world situations in which demographic methods, data, perspective, and theory are actively applied. With sections on sources of health care data, the calculation of demographic rates, the demographic resources available and up-to-date statistics on current demographic trends, their book becomes not only a unique resource for professionals, but also a useful text and reference for their colleagues in the academic community.
Long Description
Demography as a discipline is now at the point where its relevance to business decision making is indisputableand top business management knows this. People who lack an understanding of state-of-the-art demographic techniques, and who cannot adapt to new ways of thinking prompted by demography and demographers, will find themselves significantly disadvantaged in today's competitive business environment. Pol and Thomas thus provide practitioners and students alike with a concise but intensive introduction to the concepts and methods of business demography. They chronicle current demographic trends and explain their meaning for business. With numerous examples drawn from business and industry, they make clear that business demography is truly a decision-making science. Pol and Thomas introduce basic concepts, then present an overview of recent and future demographic trends. They elaborate on the application of current demographic methods to planning and marketing in the contemporary business environment, and illustrate their points with numerous charts, maps, and sidebars. Pol and Thomas provide many examples of real world situations in which demographic methods, data, perspective, and theory are actively applied. With sections on sources of health care data, the calculation of demographic rates, the demographic resources available and up-to-date statistics on current demographic trends, their book becomes not only a unique resource for professionals, but also a useful text and reference for their colleagues in the academic community.
Table of Contents
Preface
Business Demography
A Decision-Making Discipline Demographic Change in the United States, 1990-2010
Demographic Data and Business Decision Making Migration
Geographic Mobility and Its Implications Fertility
Reproduction and the Process of Demographic Change
Mortality and Morbidity
Geographic Concepts and Measures Population Size
Concentration and Distribution Population
Composition Estimates and Projections in Business Demography
Contemporary Business Demography
Index
Table of Contents provided by Publisher. All Rights Reserved.

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