Catalogue


Lead with a story [electronic resource] : a guide to crafting business narratives that captivate, convince, and inspire /
Paul Smith.
imprint
New York : American Management Association, c2012.
description
viii, 280 p. ; 24 cm.
ISBN
9780814420300 (hbk.)
format(s)
Book
More Details
imprint
New York : American Management Association, c2012.
isbn
9780814420300 (hbk.)
restrictions
Licensed for access by U. of T. users.
general note
Includes index.
catalogue key
11614534
A Look Inside
Excerpts
Flap Copy
Stories move us. They engage us. They inspire us. Stories give us examples of how to act . . . and how not to act. The best ones stay with us forever. So why are you still trying to get your ideas across using PowerPoint slides? Storytelling may be an age-old tradition, but in today's corporate world, it's also been embraced as a uniquely powerful business practice. Top organizations utilize it as a means to communicate vision. Forward-thinking business schools now include storytelling courses in their management curriculum. As a leader or a manager, if you're not using storytelling as a method to rally your troops and convince others of your ideas, you're missing out on one of the most powerful tools you have at your disposal. Packed with over 100 ready-to-use narratives organized by different business challenges, Lead with a Story helps you get started . . . even if you think you don't know the first thing about telling a story. The book shows you how to connect with bosses, employees, customers, and others on a deep and immediate level using the power of story. It includes examples from more than 50 organizations in 30 industries and from 15 countries around the world, including companies like Kellogg's, Merrill Lynch, Procter & Gamble, Verizon, Dun & Bradstreet, Saatchi & Saatchi, and more. In Lead with a Story , corporate storytelling expert Paul Smith helps you choose a story tailor-made for your own particular need, adapt the ready-made stories, and even craft your own. You'll learn how to use emotionally driven narrative to: Establish a vision for the future Set goals and build commitment Lead change Make recommendations that stick Define customer service success and failure Mold your organization's culture and values Encourage collaboration and build relationships Move people to value diversity and inclusion Set policy without rules Energize, inspire, and motivate your team Help others find passion for their work Teach important lessons Provide coaching and feedback Demonstrate problem solving Empower others Delegate authority and give permission Encourage innovation and creativity Earn respect from day one And much more Stories do much more than entertainthey actually engage your audience's brains, creating an experience in which they learn a lesson, share a belief, and envision results as if they were there. This enormously practical and inspiring book lets you in on one of the most important leadership techniques that exists, and shows you how to use it naturally and effortlessly in every area of your work PAUL SMITH is director of Consumer & Communications Research at The Procter & Gamble Company and a highly rated keynote speaker and trainer on leadership and communication. He lectures regularly for the MBA programs at Xavier University and the University of Cincinnati. Paul lives can be found online at www.leadwithastory.com.
Flap Copy
Stories move us. They engage us. They inspire us. Stories give us examples of how to act . . . and how not to act. The best ones stay with us forever. So why are you still trying to get your ideas across using PowerPoint slides? Storytelling may be an age-old tradition, but in today's corporate world, it's also been embraced as a uniquely powerful business practice. Top organizations utilize it as a means to communicate vision. Forward-thinking business schools now include storytelling courses in their management curriculum. As a leader or a manager, if you're not using storytelling as a method to rally your troops and convince others of your ideas, you're missing out on one of the most powerful tools you have at your disposal. Packed with over 100 ready-to-use narratives organized by different business challenges, Lead with a Story helps you get started . . . even if you think you don't know the first thing about telling a story. The book shows you how to connect with bosses, employees, customers, and others on a deep and immediate level using the power of story. It includes examples from more than 50 organizations in 30 industries and from 15 countries around the world, including companies like Kellogg's, Merrill Lynch, Procter & Gamble, Verizon, Dun & Bradstreet, Saatchi & Saatchi, and more. In Lead with a Story , corporate storytelling expert Paul Smith helps you choose a story tailor-made for your own particular need, adapt the ready-made stories, and even craft your own. You'll learn how to use emotionally driven narrative to: Establish a vision for the future Set goals and build commitment Lead change Make recommendations that stick Define customer service success and failure Mold your organization's culture and values Encourage collaboration and build relationships Move people to value diversity and inclusion Set policy without rules Energize, inspire, and motivate your team Help others find passion for their work Teach important lessons Provide coaching and feedback Demonstrate problem solving Empower others Delegate authority and give permission Encourage innovation and creativity Earn respect from day one And much more Stories do much more than entertainthey actually engage your audience's brains, creating an experience in which they learn a lesson, share a belief, and envision results as if they were there. This enormously practical and inspiring book lets you in on one of the most important leadership techniques that exists, and shows you how to use it naturally and effortlessly in every area of your work. PAUL SMITH is director of Consumer & Communications Research at The Procter & Gamble Company and a highly rated keynote speaker and trainer on leadership and communication. He lectures regularly for the MBA programs at Xavier University and the University of Cincinnati. Paul lives in Cincinnati, Ohio, and can be found online at www.leadwithastory.com.
First Chapter
<html><head></head><body><p style="margin-top: 0"> Introduction </p> <p style="margin-top: 0"> “Long before the first formal business was established . . . the six most powerful words in any language were Let me tell you a story.”1 </p> <p style="margin-top: 0"> —MATHEWS & WACKER, What’s Your Story </p> <p style="margin-top: 0"> WHEN JAYSON ZOLLER WAS A COLLEGE STUDENT, one of his favorite professors told the class a story so compelling Jayson is still retelling it two decades later. Apparently the professor’s students from a previous class had an unusual project working for a local district judge. The assignment: Investigate the jury deliberation process and determine how to improve it. As young, idealistic college students, his young team was excited to tackle such a noble mission. </p> <p style="margin-top: 0"> The students interviewed dozens of judges, attorneys, former jurors, and other court officials around the district. They asked all the questions you would think a smart group of would-be consultants should ask. How many men were in the jury versus women? What was the mix of ethnic backgrounds? How many older jurors were there versus younger ones? Were there differences in the instructions given the jurors, or what kind of information they were allowed to have in the jury room? Did the trials last days, weeks, or months? They even asked how late the jurors were made to work into the evening and what kind of food they were fed. </p> <p style="margin-top: 0"> To their surprise, none of those things seemed to matter much. What did matter, it turned out, was the shape of the table in the jury room! In courtrooms where there was a rectangular table, the juror sitting at the head of the table (even if that person wasn’t the jury foreman) tended to dominate the conversation. This kept some jurors from sharing their points of view as openly. But in jury rooms that had a round or oval table, the jurors tended to be more egalitarian and their debate of the facts was more thorough and robust. The team concluded it was those juries with round tables that came to the most accurate and just verdicts. </p> <p style="margin-top: 0"> The students were excited about this finding for two reasons. First, they felt like they had really nailed the key to improving the jury deliberation process. And second, it was such an easy thing to change. Imagine, instead, if their conclusion had been that the jury needed to be seated with more intelligent, open-minded, better-educated jurists. That’s much harder to do. </p> <p style="margin-top: 0"> They were proud of their success as they presented the results to the chief judge. He was just as excited as they were, and for exactly the same two reasons. The judge immediately issued a decree to all the courthouses in his jurisdiction. Effective immediately, “All jury rooms that have round and oval tables are to have the tables removed. Replace them with rectangular tables.” </p> <p style="margin-top: 0"> Read those last two sentences again. That wasn’t a typo. In direct contradiction to their recommendation, the judge removed all the round and oval tables and put in rectangular tables. Why? Because the judge’s objective in improving the jury deliberation process wasn’t to make it more robust, fair, or even accurate. It was to make it faster. He wanted to reduce the backlog of cases clogging up his court docket. </p> <p style="margin-top: 0"> The students were mortified. They thought they were single-handedly fixing the sometimes-brutal consequences of an imperfect judicial system. Instead, they were unwittingly responsible for making it, in their eyes, a little bit less perfect. They may have finished the year with an A on their report card, but they felt completely defeated. </p> <p style="margin-top: 0"> Twenty years later, Jayson is now a professional market researcher. He tells this story to new researchers to teach them the importance of being clear on objectives before they embark on a research project. Instead, he could simply tell them, “Experience suggests it is very important to be clear on your objectives before you start your research project.” But that wouldn’t be nearly as effective, would it? By telling a story, Jayson lets his audience learn a lesson almost firsthand and experience what it would feel like to not be clear on objectives up front—and suffer the consequences. </p> <p style="margin-top: 0"> Experience is the best teacher. A compelling story is a close second. </p> </body></html>
Full Text Reviews
Appeared in Choice on 2013-02-01:
Parents know the power of storytelling to teach lessons to children while entertaining them. Orators and preachers do too. Novelists and scriptwriters know the power of storytelling to arouse emotion. Smith (Consumer and Communications Research, Procter & Gamble) touts the power of storytelling to teach, clarify, persuade, motivate, and resolve conflicts in professional settings. Argument by narrative and emotional appeal can be an outrageous concept for managers accustomed to a PowerPoint world in which cases are built by bulleted points of information supplemented by graphs and charts. Smith uses stories to overcome potential resistance to the storytelling concept and provides a story-structure template and story matrix. These devices help users develop their own stories for specific purposes and have the added advantage of looking like the kinds of templates and matrixes to which business readers are accustomed. In addition to these development tools, the book contains more than 100 ready-made stories, grouped by management challenges. Solid communication theory underlies this how-to guide. Much of that theory forms the basis of any good business communication course, but Smith's ability to use stories to demonstrate how stories work is creative and readable. See related, John Sachs's Winning the Story War (CH, Jan'13, 50-2763). Summing Up: Recommended. Upper-division and graduate students and practitioners. M. S. Myers emerita, Carnegie Mellon University
Appeared in Publishers Weekly on 2012-05-14:
Smith, director of Consumer & Communications Research at Proctor & Gamble, offers a comprehensive collection of business lessons on the popular concept of storytelling in the workplace. Unfortunately, while this work is timely and filled with numerous entertaining "ready to tell" stories, it misses the mark by attempting to tackle too much under one cover. Smith has interviewed more than 75 individuals, addresses 21 leadership challenges (with multiple stories to help tackle each challenge), intersperses "how-to" chapters within sections arranged around leadership themes, reviews some structural frameworks, and includes summaries and exercises at the end of each chapter. The result is a dizzying and disjointed amount of information for the reader to absorb. Taken individually, the stories are useful and have impact, such as when GE's Jack Welch gives his leaders a "reality check" or Morgan Stanley's John Mack makes a point about time and money when scolding a trader for keeping a delivery boy waiting, but as a whole, the book is overly ambitious. Additionally, the disproportionate number of examples from P&G make the book feel like a prolonged homage to the company. Though the book will be valuable when taken in small chunks, by failing to keep it simple, Smith has violated one of the basic rules of storytelling. Agent: The Rudy Agency. (Aug.) (c) Copyright PWxyz, LLC. All rights reserved.
Reviews
Review Quotes
27 Gen: Generational Learning Works Both Ways 12 Best Books 2012
"...anyone could pick up the book, understand the actionable advice, and begin telling their own stories right away." --SalesEngine.com
"...anyone could pick up the book, understand the actionable advice, and begin telling their own stories right away." SalesEngine.com
"...brilliant...filled with rare insights and 'you had to be there' style stories, this book lives up to its promise of using storytelling to deliver powerful lessons." -- Rohit Bhargava blog
"...brilliant...filled with rare insights and 'you had to be there' style stories, this book lives up to its promise of using storytelling to deliver powerful lessons."-- Rohit Bhargava blog
"Buy this book and let it help you find your story. Let Paul Smith show you how to tell that story." -- PCB007
"Buy this book and let it help you find your story. Let Paul Smith show you how to tell that story."-- PCB007
"By taking Smith's instructions to heart and becoming master storytellers, we may all avoid fidgeting, glassy-eyed audiences in the future." -- ABA Banking Journal
"By taking Smith's instructions to heart and becoming master storytellers, we may all avoid fidgeting, glassy-eyed audiences in the future." ABA Banking Journal
By taking Smith's instructions to heart and becoming master storytellers, we may all avoid fidgeting, glassy-eyed audiences in the future. ABA Banking Journal
ExecRank Distinction Awards for Business Books 2012
ExecRank Distinction Awards for Business Books for 2012
"getAbstract recommends that managers, salespeople and presenters read this charming compilation, from its useful instructions all the way to its happily ever after." --getAbstract
"getAbstract recommends that managers, salespeople and presenters read this charming compilation, from its useful instructions all the way to its happily ever after."-- getAbstract
"Get a jump start on developing your own bank of leadership stories and check out Lead with a Story today." --Seven Story Learning
"Get a jump start on developing your own bank of leadership stories and check out Lead with a Story today." Seven Story Learning
"If you are a speaker, a teacher, a friend, a pastor, a worker, a leader... you will learn from this book!PICK IT UP!"--Idratherbecraving
"If you are a speaker, a teacher, a friend, a pastor, a worker, a leader...you will learn from this book! PICK IT UP!" -- I'd Rather Be Craving blog
"If you are a speaker, a teacher, a friend, a pastor, a worker, a leader...you will learn from this book! PICK IT UP!"-- I'd Rather Be Craving blog
"If you are a speaker, a teacher, a friend, a pastor, a worker, a leader...you will learn from this book! PICK IT UP!"--I'd Rather Be Craving blog
"If you brief people, make speeches, or give presentations to your board or other groups, the book is worth your time." --Musings from the CU Suite
NOOP (Exploring the Networked Economy) 40 Best Influence & Persuasion Books 2013
"...offers interesting, engaging and practical advice for effectively crafting your own stories to better accomplish your personal and organizational goals." --The Journal of Healthcare Contracting
"...outlines a comprehensive, yet very practical guide to telling stories in business...a must read for anyone who engages with customers, stakeholders and employees." --CMSWire.com
"...outlines a comprehensive, yet very practical guide to telling stories in business...a must read for anyone who engages with customers, stakeholders and employees." CMSWire.com
"Packed with a wide variety of stories and scores of key lessons on leadership, Lead with a Story is an engaging and informative resource for any leader." --Soundview blog
"Paul Smith is the consummate storyteller, but he is also a generous, sharing teacher who imparts a great deal of wisdom in his book." --ForeWord Reviews
"Paul Smith is the consummate storyteller, but he is also a generous, sharing teacher who imparts a great deal of wisdom in his book." ForeWord Reviews
"Paul Smith is the consummate storyteller, but he is also a generous, sharing teacher who imparts a great deal of wisdom in his book."ForeWord Reviews
"...provid[es] the literary tools to create great stories that can teach, motivate and lead." -- Wharton Magazine
"...shows readers how to tell stories that build bridges into their future. If you want to go far, combine your competence with storytelling." --Leadership Freak
"...shows readers how to tell stories that build bridges into their future. If you want to go far, combine your competence with storytelling."- Leadership Freak
"Take your leadership skills to a higher level by crafting business stories that captivate, convince, and inspire!" -- Management is a Journey
The 2012 Influential Marketing Book Award Winners -- Rohit Bhargava Blog
"The book is chock full of great stories and clear, simple techniques you can use to be a better storyteller." -- thoughtLeaders
"The book is chock full of great stories and clear, simple techniques you can use to be a better storyteller." --thoughtLeaders
"The book is chock full of great stories and clear, simple techniques you can use to be a better storyteller."-- thoughtLeaders
The Influential Marketing Book Award 2012
"...this practical resource gives readers the guidance they need to deliver stories to stunning effect." --Abduzeedo Design Inspiration
"...thoughtful, meaty, comprehensive and seriously useful... profoundly straightforward and helpful..." -- Authentic Organizations
"...touts the value of story telling as a communication tool for business people." -- 800-CEO-Read
"...touts the value of story telling as a communication tool for business people." --800-CEO-Read
Winner of ExecRank Distinction Award for Best Business Book 2012
"Storytelling has been a part of business for millennia, but in recent times, technology has turned business communication into a technical, dry affair. But not for savvy companies, who have relearned the art of storytelling over the past decades to manage their brand and inspire their employees. The author shows how stories can help business leaders through 21 of their most difficult challenges, while also providing the literary tools to create great stories that can teach, motivate and lead." - Wharton Magazine
This item was reviewed in:
Publishers Weekly, May 2012
ForeWord Magazine, August 2012
Choice, February 2013
To find out how to look for other reviews, please see our guides to finding book reviews in the Sciences or Social Sciences and Humanities.
Summaries
Back Cover Copy
In the world of business, storytelling has emerged as a vital skill for every leader and manager, with major companies encouraging its use as a means to sell ideas, communicate a vision for the future, and inspire commitment. Whether it's in a speech or a memo, communicated to one person or a thousand, using stories to convey your ideas allows you to engage others emotionally and to effortlessly make them remember and "experience" your ideas on a tremendously powerful, personal level. In Lead with a Story , you'll find over 100 ready-made stories, organized by 21 tough leadership challenges, that will help you: Define culture and values Engender creativity and innovation Foster collaboration and build relationships Provide coaching and feedback Lead change And much more Packed with exercises to help you leverage the stories and practical advice on crafting your own, the book introduces you to the six key elements you'll need to turn a good story into a great one: metaphors, emotion, realism, surprise, style, and, most important, putting your audience into your story to have the most impact. ADVANCE PRAISE FOR LEAD WITH A STORY: "Stories are flight simulators for our brains, and in this book Paul Smith brings you a story for every important challenge you and your team will face at work. If you master these stories, you'll master your challenges." Chip Heath , coauthor of Made to Stick: Why Some Ideas Survive and Others Die "A compelling book that will help bring alive the power of storytelling to make a meaningful difference in your business or your life." Sara Mathew , Chairman and CEO, Dun & Bradstreet "As a marketing consultant, I'm constantly looking for great stories that bring clarity to new ideas. Lead with a Story is now my go-to source for stories that inspire change across a broad range of business challenges. This is a must-read book for any leader who wants to up their game by leading through inspiration." Andy Murray , Founder, Saatchi & Saatchi-X and Mercury11 "I got your book late yesterday and started reading it after supper. I finished it this morning at 8:15. I couldn't put it down all night! This book is everything I had hoped it would be...and more." - Jim Bangel , former Corporate Storyteller, Procter & Gamble "This book offers the most storytelling success stories I've seen between two covers. It is invaluable for any leader who wants to inspire, motivate, or persuade." Annette Simmons , bestselling author of The Story Factor and Whoever Tells the Best Story Wins "Over a hundred storiesancient and modern, funny and poignantand all of them thought-provoking. A great resource for any businessperson looking for new and innovative ways to tackle leadership challenges." Margaret Parkin , UK-based training coach, speaker, and bestselling author of Tales for Trainers
Back Cover Copy
In the world of business, storytelling has emerged as a vital skill for every leader and manager, with major companies encouraging its use as a means to sell ideas, communicate a vision for the future, and inspire commitment. Whether it's in a speech or a memo, communicated to one person or a thousand, using stories to convey your ideas allows you to engage others emotionally and to effortlessly make them remember and "experience" your ideas on a tremendously powerful, personal level. In Lead with a Story , you'll find over 100 ready-made stories, organized by 21 tough leadership challenges, that will help you: Define culture and values Engender creativity and innovation Foster collaboration and build relationships Provide coaching and feedback Lead change And much more Packed with exercises to help you leverage the stories and practical advice on crafting your own, the book introduces you to the six key elements you'll need to turn a good story into a great one: metaphors, emotion, realism, surprise, style, and, most important, putting your audience into your story to have the most impact. ADVANCE PRAISE FOR LEAD WITH A STORY: "Stories are flight simulators for our brains, and in this book Paul Smith brings you a story for every important challenge you and your team will face at work. If you master these stories, you'll master your challenges." Chip Heath, coauthor of Made to Stick: Why Some Ideas Survive and Others Die "A compelling book that will help bring alive the power of storytelling to make a meaningful difference in your business or your life." Sara Mathew, Chairman and CEO, Dun & Bradstreet "As a marketing consultant, I'm constantly looking for great stories that bring clarity to new ideas. Lead with a Story is now my go-to source for stories that inspire change across a broad range of business challenges. This is a must-read book for any leader who wants to up their game by leading through inspiration." Andy Murray, Founder, Saatchi & Saatchi-X and Mercury11 "This book offers the most storytelling success stories I've seen between two covers. It is invaluable for any leader who wants to inspire, motivate, or persuade." Annette Simmons, bestselling author of The Story Factor and Whoever Tells the Best Story Wins "Over a hundred storiesancient and modern, funny and poignantand all of them thought-provoking. A great resource for any businessperson looking for new and innovative ways to tackle leadership challenges." Margaret Parkin, UK-based training coach, speaker, and bestselling author of Tales for Trainers
Bowker Data Service Summary
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. This text contains both ready-to-use stories and how-to guidance for readers looking to craft their own.
Main Description
Features Powerful Stories for 21 of the Toughest Challenges Businesspeople Face
Main Description
In the world of business, storytelling has emerged as a vital skill for every leader and manager, with major companies encouraging its use as a means to sell ideas, communicate a vision for the future, and inspire commitment. Whether it's in a speech or a memo, communicated to one person or a thousand, using stories to convey your ideas allows you to engage others emotionally and to effortlessly make them remember and "experience" your ideas on a tremendously powerful, personal level.
Main Description
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. 'Lead with a Story' contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: - Define culture and values - Engender creativityand innovation - Foster collaboration and build relationships - Provide coaching and feedback - Lead change - And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete withexamples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
Main Description
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. 'Lead with a Story' contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
Main Description
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. 'Lead with a Story' contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
Main Description
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativityand innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete withexamples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
Main Description
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
Main Description
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: Define culture and values Engender creativity and innovation Foster collaboration and build relationships Provide coaching and feedback Lead change And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
Main Description
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated ôcorporate storytellers.ö 3M banned bullet points years ago and replaced them with a process of writing ôstrategic narratives.ö Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: Define culture and values ò Engender creativity and innovation ò Foster collaboration and build relationships ò Provide coaching and feedback ò Lead change ò And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
Main Description
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated corporate storytellers. 3M banned bullet points years ago and replaced them with a process of writing strategic narratives. Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: Define culture and values Engender creativity and innovation Foster collaboration and build relationships Provide coaching and feedback Lead change And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kelloggs, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
Main Description
The rules have changed. The American Dream is no longer the ¿corner office.¿ It¿s a successful business you can run from your home office, the beach, or wherever you desire. It¿s work you love that still allows you the freedom and income to live the life you truly want. Sound like a tall order? Well, thanks to the Internet, anyone can launch a business with little or no start-up capital or technical expertise. And in Click Millionaires, e-commerce expert Scott Fox teaches weary corporate warriors and aspiring entrepreneurs how to trade the 9¿5 job they hate for an online business they love. The book explains how to combine outsourcing, software, and automated online marketing to build recurring revenues, all while working less and making fewer of the lifestyle compromises that corporate ¿success¿ requires. Readers will learn how to: Find a lucrative niche on the Internet that matches their interests and skills ¿ Choose an online business model: from blogs, noozles, and audience communities to digital delivery, online services, affiliate marketing¿even physical products ¿ Position themselves as a experts ¿ Build their audience ¿ Design the lifestyle they want ¿ Balance passion and profits to realize their personal definition of success Featuring stories of dozens of ¿regular folks¿ who have reinvented themselves as Click Millionaires, this inspiring and practical guide shows readers how to stop dreaming of a better life and start living it!
Table of Contents
Acknowledgmentsp. vii
Introductionp. 1
Why Tell Stories?p. 8
Envision Success
Set a Vision for the Futurep. 14
Set Goals and Build Commitmentp. 20
Lead Changep. 27
Make Recommendations Stickp. 36
Define Customer Service Success and Failurep. 45
Structure of a Storyp. 54
Create an Environment for Winning
Define the Culturep. 66
Establish Valuesp. 74
Encourage Collaboration and Build Relationshipsp. 82
Value Diversity and Inclusionp. 91
Set Policy Without Rulesp. 100
Keep It Realp. 108
Stylistic Elementsp. 118
Energize the Team
Inspire and Motivatep. 131
Build Couragep. 140
Help Others Find Passion for Their Workp. 148
Appeal to Emotionp. 154
The Element of Surprisep. 167
Educate People
Teach Important Lessonsp. 176
Provide Coaching and Feedbackp. 187
Demonstrate Problem Solvingp. 196
Help Everyone Understand the Customerp. 204
Metaphors and Analogiesp. 210
Empower Others
Delegate Authority and Give Permissionp. 217
Encourage Innovation and Creativityp. 224
Sales Is Everyone's Jobp. 230
Earn Respect on Day Onep. 237
Recast Your Audience into the Storyp. 243
Getting Startedp. 251
Appendixp. 268
Indexp. 276
Table of Contents provided by Ingram. All Rights Reserved.

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