Catalogue

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Brand management in Canadian law /
John S. McKeown.
edition
Fourth edition.
imprint
Toronto, Ontario : Carswell/Thomson Reuters, 2016.
description
lix, 355 p. ; 23 cm
ISBN
9780779872541
format(s)
Book
Holdings
More Details
imprint
Toronto, Ontario : Carswell/Thomson Reuters, 2016.
isbn
9780779872541
contents note
The brand -- Selecting a brand name -- Branding on the internet -- Protecting brand names : registration -- Protecting brand names : enforcement -- Protecting product shape and appearance -- Protecting product packaging -- Protecting brand advertising -- Developing effective brand management policies.
catalogue key
10567674
 
Includes bibliographical references and index.

  link to old catalogue

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