The handbook of market intelligence [electronic resource] : understand, compete and grow in global markets /
Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas.
Second Edition.
West Sussex : Wiley, 2014.
x, 276 pages ; 26 cm
9781118923603 (ebk), 9781118923610 (ebk), 9781118923627 (cloth : alk. paper)
More Details
West Sussex : Wiley, 2014.
9781118923603 (ebk)
9781118923610 (ebk)
9781118923627 (cloth : alk. paper)
Licensed for access by U. of T. users.
contents note
Preface to the second edition -- About the authors -- About global intelligence alliance -- Market intelligence in global organizations -- Market intelligence : drivers and benefits -- Market intelligence in global organizations : survey findings in 2013 -- Roadmap to world class market intelligence -- Key success factors of world class market intelligence -- Intelligence scope : determining the purpose, target groups and focus areas of an intelligence program -- Intelligence process : turning random data into meaningful insight -- Intelligence deliverables : building a high-impact market intelligence product portfolio -- Intelligence tools : collecting, storing and disseminating intelligence -- Intelligence organization : the people and resources that generate the impact -- Intelligence culture : engaging the organization in market intelligence -- Market intelligence for key user groups -- Market intelligence for current awareness across the organization -- Market intelligence for strategic planning -- Market intelligence for marketing, sales and account management -- Market intelligence for innovation and product life cycle management -- Market intelligence for supply chain management -- Developing world class market intelligence programs -- Implementing market intelligence programs -- How to develop an existing market intelligence program for greater impact -- Measuring the impact of mi -- Trends in market intelligence -- Index.
catalogue key
Includes bibliographical references and index.

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