From politics to profit [electronic resource] : the commercialization of Canadian daily newspapers, 1890-1920 /
Minko Sotiron.
Montreal : McGill-Queen's University Press, c1997.
224 p. ; 24 cm.
More Details
Montreal : McGill-Queen's University Press, c1997.
Licensed for access by U. of T. users.
catalogue key
Includes bibliographical references (p. [193]-209) and index.
A Look Inside
Review Quotes
"An interesting and interestingly presented historical overview of the changes in the Canadian newspaper industry. It is a well-written piece of work on an important subject that contributes to the slowly accumulating body of Canadian literature concerning Canada's media." Walter Romanow, professor emeritus, Department of Communication Studies, University of Windsor. "The author provides an important new perspective on the relationship of the press and politics in the twentieth century and nicely balances the role of publishers as agents of change with imperatives of the changing structures of the period." John Taylor, Department of History, Carleton University.
This item was reviewed in:
Reference & Research Book News, August 1997
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Bowker Data Service Summary
The author examines changes to newspapers during the period 1890-1920, and shows how Canada's first mass communication medium developed into a profit-driven industry.
Main Description
Describing a decisive period in the evolution of mass communication in Canada, Minko Sotiron documents the development of the newspaper, Canada's first mass communication medium, from a political mouthpiece in the nineteenth century to a profit-driven industry in the twentieth.
Main Description
Sotiron describes how, in their drive to maximize profits, publishers abandoned partisan politics and adopted sensationalistic journalism to build audiences for advertisers. He analyses the changes newspapers underwent in both content and appearance as the number of "fluff" pieces increased and hard news stories decreased, headlines became larger, prose became simpler, and illustrations and photographs became more abundant. From Politics to Profit highlights the increasingly powerful role of the press barons - Lord Atholstan, John Ross Robertson, Joseph Atkinson, Walter Nichol, Clifford Sifton, and the Southam family. Sotiron provides a case study of the first Canadian newspaper chain, which formed the basis for modern mass communication empires, and shows how the Southams contributed to the disappearance of independent newspapers in Canada.
Table of Contents
Introductionp. 3
Public Myth and Private Realityp. 10
Big Businessp. 23
Publisher Power and the Rise of the Business Managerp. 39
It Pays to Advertisep. 52
Competition and Collusionp. 70
Concentrationp. 93
Patronage and Independencep. 106
Joining the Elitep. 125
Interest Politicsp. 136
Conclusionp. 156
Notesp. 163
Bibliographyp. 193
Indexp. 211
Table of Contents provided by Blackwell. All Rights Reserved.

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