Catalogue


Research to revenue : a practical guide to university start-ups /
Don Rose and Cam Patterson.
imprint
Chapel Hill : The University of North Carolina Press, [2016], c2016
description
x, 336 p. : ill. ; 25 cm.
ISBN
1469625261, 9781469625263, 9781469625270
format(s)
Book
Holdings
More Details
imprint
Chapel Hill : The University of North Carolina Press, [2016], c2016
isbn
1469625261
9781469625263
9781469625270
contents note
Commercializing university technology and the role of start-up companies -- The university start-up : characteristics and context -- Key steps to a start-up -- Case studies -- Stakeholders' perspectives -- Concluding remarks.
abstract
"Start-ups have the potential to generate revenue for universities, enhance faculty recruitment and retention, create jobs, and create investment opportunities for venture capitalists and entrepreneurs. Research to Revenue presents the first-ever comprehensive guide to understanding, starting, and managing university startups. By systematically describing the process of translating academic research into commercial enterprises, Don Rose and Cam Patterson give a thorough, process-oriented, and practical set of guidelines that cover not only best practices but also common--and avoidable--mistakes. They detail the key factors and components that contribute to a successful start-up, explain what makes university start-ups unique, delineate the steps of building and managing them, and describe how to foster and maintain start-ups at a university. Written for faculty and staff working on campus, tech-transfer officers, university administrators, and venture capitalists unfamiliar with university structures, Research to Revenue ensures that any reader unfamiliar with technology commercialization and entrepreneurship will understand the fundamentals of the process, including intellectual property rights, fund-raising, and business models. This work is an invaluable resource for the successful formation and well-managed operation of university start-ups"--Publisher's website.
catalogue key
10367303
 
Includes bibliographical references and index.

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