Catalogue


Encyclopedia of public relations [electronic resource] /
edited by Robert L. Heath, University of Houston.
edition
2nd edition.
imprint
Thousand Oaks, California : SAGE Publications, Inc., [2013]
description
2 volumes (xxxvi, 1093 pages) ; 28 cm
ISBN
9781452240794 (cloth)
format(s)
Book
More Details
imprint
Thousand Oaks, California : SAGE Publications, Inc., [2013]
isbn
9781452240794 (cloth)
restrictions
Licensed for access by U. of T. users.
contents note
v. 1. A-L -- v. 2. M-Z, Index.
catalogue key
10244284
 
Includes bibliographical references and index.
A Look Inside
Full Text Reviews
Appeared in Library Journal on 2004-06-01:
With nearly 450 entries, it covers all aspects of PR (e.g., history, jargon, and ethics), not only in the United States but across the globe. (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
Appeared in Choice on 2005-06-01:
Sage's set covers theories, practitioner profiles, practices in foreign countries, market research and polling techniques, jargon, history, and numerous other concepts. It is intended primarily for academic readers and secondarily for public relations professionals. Approximately 80 percent of the contributors are from academic institutions; the remainder are PR professionals. Many entries deal with theories and models in communications, marketing, advertising, and journalism. Others focus on tactics and strategies in public relations, and still others center on historical events and practitioner profiles (e.g., Roger Ailes, P. T. Barnum). Many entries provide brief lists of further readings. The appendix includes useful material such as two sets of association codes of ethics, milestones in the history of public relations, a dictionary of measurement terms, and lists of Public Relations Society of America local chapters, online resources, and 245 college and university undergraduate programs. At present the only encyclopedia on public relations, it provides excellent coverage of both theory and practice of an often misunderstood profession. ^BSumming Up: Recommended. Academic libraries. L. Kong California State University, San Bernardino
Summaries
Main Description
When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader's Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert Heath, with advisory editors and contributors from around the world, the set was designed to reach a wide array of student readers who would go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition will continue to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation will be greatly expanded, as well. Finally, biographies (which are now widely available on the web) will be deleted to give room to areas of enhanced coverage and any biographical material will be included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations will be included as an appendix.
Main Description
The Second Edition of this Encyclopedia continues to explore key challenges facing the profession of public relations, such as earning the trust and respect of critics and the general public. Much greater emphasis and space are placed on a theme that was just emerging when the first edition appeared: the Internet and social media as public relations tools. International coverage and representation is greatly expanded, as well. Finally, biographies (which are now widely available on the web) will be deleted to give room to areas of enhanced coverage and any biographical material will be included where appropriate within the context of topical entries.
Main Description
When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader's Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert Heath, with advisory editors and contributors from around the world, the set was designed to reach a wide array of student readers who would go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition will continue to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation will be greatly expanded, as well. Finally, biographies (which are now widely available on the web) will be deleted to give room to areas of enhanced coverage and any biographical material will be included where appropriate within the context of topical entries
Bowker Data Service Summary
With almost 450 entries, this encyclopedia spans all aspects of the public relations field, from theory and practice to history, and includes profiles of great, famous and infamous practitioners.

This information is provided by a service that aggregates data from review sources and other sources that are often consulted by libraries, and readers. The University does not edit this information and merely includes it as a convenience for users. It does not warrant that reviews are accurate. As with any review users should approach reviews critically and where deemed necessary should consult multiple review sources. Any concerns or questions about particular reviews should be directed to the reviewer and/or publisher.

  link to old catalogue

Report a problem