Growth hacker marketing : a primer on the future of PR, marketing, and advertising /
Ryan Holiday.
edition
Expanded edition.
imprint
New York, New York : Portfolio/Penguin, 2014.
description
xxix, 111 pages ; 20 cm.
ISBN
1591847389 (paperback), 9781591847380 (paperback)
format(s)
Book
Holdings
Subjects
genre index term
More Details
imprint
New York, New York : Portfolio/Penguin, 2014.
isbn
1591847389 (paperback)
9781591847380 (paperback)
contents note
An introduction to growth hacking -- It begins with product market fit -- Finding your growth hack -- Turn 1 into 2 and 2 into 4- going viral -- Close the loop: retention and optimization -- My conversion: putting the lessons into practice.
abstract
"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"--
catalogue key
9970341
 
Includes bibliographical references.

  link to old catalogue

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