Scenarios : the art of strategic conversation /
Kees van der Heijden.
imprint
Chichester, England : New York : John Wiley & Sons, c1996.
description
xiv, 305 p. : ill. ; 24 cm.
ISBN
0471966398 (cloth : alk. paper)
format(s)
Book
More Details
imprint
Chichester, England : New York : John Wiley & Sons, c1996.
isbn
0471966398 (cloth : alk. paper)
catalogue key
8173322
 
Includes bibliographical references (p. [295]-298) and index.
A Look Inside
Reviews
This item was reviewed in:
Reference & Research Book News, August 1997
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Table of Contents
The Context. 1965 to 1990: Five Discoveries in Shell
Three Competing Paradigms in Strategic Management
The Principles Of Scenario Planning
The Business Idea of An Organisation
Dealing with Uncertainty
Scenarios and the Business Idea
Scenario Planning in Organisations
The Practice Of Scenario Planning
The Practitioner2s Art
Articulation of the Business Idea
Competitive Positioning
Scenario Development
Option Planning
Institutionalising Scenario Planning
The Management of Change
Planning Processes
Guiding the Strategic Conversation
Conclusion
References
Index
Table of Contents provided by Publisher. All Rights Reserved.

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