Hit makers : the science of popularity in an age of distraction /
Derek Thompson.
New York : Penguin Press, 2017.
344 pages : illustrations ; 25 cm
110198032X (hbk), 9781101980323 (hbk), 9781101980347 (ebk)
More Details
New York : Penguin Press, 2017.
110198032X (hbk)
9781101980323 (hbk)
9781101980347 (ebk)
contents note
Part I: Popularity and the mind -- The power of exposure: featuring Claude Monet, Adele, and Donald Trump -- The Maya rule: featuring ESPN, Spotify, and the first NASA space station -- The music of sound: featuring John F. Kennedy, Barack Obama, and ABBA -- Interlude: The chills -- The myth-making mind I: the force of story: featuring Star Wars, Isaac Asimov, and Hollywood psychohistory -- The myth-making mind II: the dark side of hits: featuring Hungarian vampires, Disney princesses, and cable news -- The birth of fashion: featuring Taylor Swift, the printing press, and the laugh track -- Interlude: A brief history of teens -- Part II: Popularity and the market -- Rock and roll and randomness: featuring the Mona Lisa, "Rock around the clock," and chaos theory -- The viral myth: featuring Fifty Shades of Grey, John Snow, and Pokémon GO -- The audience of my audience: featuring Etsy, Bumble, and Moonies -- Interlude: Le panache -- What the people want I: the economics of prophecy: featuring Game of Thrones, Seinfeld, and Shazam -- What the people want II: a history of pixels and ink: featuring the tabloid, the television, and the news feed -- Interlude: 828 Broadway -- The futures of hits: empire and city-state: featuring Mickey Mouse, BuzzFeed, and Kid A.
"An Atlantic senior editor presents an investigation into the lucrative quality of popularity in the 21st century to share economic insights into what makes ideas, productions and products successful,"--NoveList.
catalogue key
Includes bibliographical references (pages 311-334) and index.

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