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case studies
1
[compiled by] H.F. (Herb) MacKenzie.
Toronto : Prentice-Hall, 2004. 2nd ed.
A Look Inside
2
Jim Collins and Morten T. Hansen.
New York : Harper Busines, c2011. 1st ed.
3
David W. Cravens, Nigel F. Piercy.
Boston : McGraw-Hill Irwin, c2003. 7th ed.
A Look Inside
4
Roger A. Kerin, Robert A. Peterson.
Upper Saddle River, N.J. : Prentice Hall, c2001. 9th ed.
A Look Inside
5
by Philippe Malaval with the collaboration of Christophe Bénaroya.
Stratégie et gestion de la marque industrielle. English
Boston : Kluwer Academic Publishers, c2001.
dgraph.library.utoronto.ca:15000
dgraph.library.utoronto.ca:15002
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